1. Wipa Boonpalit
286/1 Soi 107, Ladprao Rd.
Bangkapi, Bangkok 10240, Thailand.
Contact number 088-424-6291
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Personal Data
Marital Status: Married, 1 child. Weigh: 55 Kgs.
Language Proficiency: Thai, English, and Chinese Height: 164 Cms.
Professional Experience
Dream House (Thailand) Co. Ltd. Feb 15 – Present
General Manager – Hello Kitty House
This position report to Owners, contributes to the company success by oversees all
operations related matters. Reset the Organization, manage sales, manage company’s
cost of goods sold and labor cost in order to meet the organizational performance.
Oversee preparation and implementation of the annual strategic plan and operating
plan. Direct and develop the competency of Managers under supervision.
Minor Food Group Aug 2014- Dec 2014
General Manager - BreadTalk Minor Oct 2014 – Dec 2014
AVP Operations - The Pizza Company Aug 2014 - Oct 2014
This position report to VP, contributes to the company success by oversees all
operations related matters, in particular store operations, people development, store
upkeep in order to ensure the operations excellence take place in all stores. Manage
sales in order to meet the profit and volume goals specified by the company strategic
business plan and carried out through the division managers. Oversee preparation and
implementation of the annual strategic plan and operating plan. Direct and develop the
competency of Directors/managers under supervision.

2. Evolution Capital Public Company Limited Feb 2013 – July 2014
Chief Operating Officer
This position report to CEO (Mr. Sanjay Singh, Indian), responsible for managing all
aspects of the Food division of the Group including The Coffee Bean and Tea Leaf,
KyoChon Fried Chicken and Mr. Jones.
1. Lead the management team on key planning issues and make recommendations
on important business decisions.
2. Assist in Strategic planning and resource allocation.
3. Establish operational processes/ process improvement
4. Oversee reporting and monitoring of organizational performance metrics.
5. Response for the profit and loss of the company.
6. Ensure that relevant financial & operational data is presented to the CEO
7. Ensure quality control of all company output as pertains to customer acquisition
and delivery of services.
8. Ensure all department heads are fully informed of operational objectives.
9. Monitor department performance against performance goals to ensure that
progress is being made.
10. Conduct regular meetings with department heads to ensure that priorities are
clear and coordination is good.
11. Ensure activities comply with organizational requirements for quality
management, legal stipulations, and general duty of care.
12. Identify geographic growth opportunities and priorities (new location).
13. Communicate the brand message internally and externally.
Mudman Co., Ltd. May 2007- Jan 2013
General Manager - ABP Café (Thailand) Co., Ltd. May 2007 – Jan 2013
COO - Dunkin Donuts (Thailand) Co., Ltd. Feb 2011 – Jan 2013
This position contributes to the company success by assisting the CEO (Mr. Nadim
Xavier Salhani, Lebanese) in the overall direction and administration of the company’s
development, operations and growth in Thailand.
1. Lead the management team on key planning issues and make recommendations
on important business decisions.
2. Assist in Strategic planning and resource allocation.
3. Establish operational processes/ process improvement
4. Oversee reporting and monitoring of organizational performance metrics.
5. Provide overall financial oversight and monitoring.
6. Response for the profit and loss of the company.
7. Ensure that relevant financial & operational data is presented to the EXCOM
8. Ensure quality control of all company output as pertains to customer acquisition
and delivery of services.
9. Ensure all department heads are fully informed of operational objectives.
10. Set operational and / or performance goals for each department which are
aggressive, achievable and tied to long-term goals
11. Establish and monitor performance reporting systems.
12. Monitor department performance against performance goals to ensure that
progress is being made.
13. Conduct regular meetings with department heads to ensure that priorities are
clear and coordination is good.

3. 14. Ensure activities comply with organizational requirements for quality
management, legal stipulations, and general duty of care.
15. Facilitate resolution of issues between departments.
16. Identify geographic growth opportunities and priorities (new location).
17. Communicate the brand message internally and externally.
18. Instill a knowledge transfer scheme, human capital development and “coaching”
culture within the company
Nestle’ (Thai) Ltd. Mar 2004 – April 2007
Channel Manager – Ice Cream & Chilled Products Mar 2005 - April 2007
(Foodservice Channel)
Group Key Account Manager - Ice Cream Mar 2004 - Feb 2005
(Foodservice Channel)
Reported to the National Sales Manager (Mr. Gene Moran- American)
Responsible for Ice Cream and Chilled products. The main key accounts were both
International and Local Quick Service Restaurants, Airline, Hotels, Full Service Chain
Restaurants, Ice Cream Shops, Shopping Malls, and Amusement Parks.
Chester’s Grill Mar 2002 -- Aug 2003
Operations and Training Director
Reported to the President (Mr.Ricky Wong – Hong Kong), responsible for the company
owned Chester’s Grill restaurant Operations (45 outlets) and P&L performance.
Completed first Chester’s Grill Operations Manual in 3 months. Implemented new
training program focusing on Operations Procedure, and Train the trainer program.
Instituted Basic Operations Course for new management teams. Co-ordinated with
Marketing Department set up Local Store Marketing Class for all restaurant managers.
Narai Hotel Group Mar 2000 – Mar 2002
Resident Manager
Reported to the General Manager (Khun Surat – Thai), responsible for Sales &
Operations of Food & Beverage Department, Main Kitchen Operations and Marketing
programs for each outlet in the hotel. Developed first QA/R&D department to ensure the
quality of food and reduce the food cost.
Central Fast Food Group Aug 1996 – Dec 1999
Burger King Jan 1997- Dec 1999
Ice-cream Baskin Robbins’ Aug 1996-Dec 1997
General Manager for Burger King
Reported to the Managing Director (Khun Teeradaj Jirathiwat -Thai). Responsible for
Burger King Operations (20 outlets) and P&L performance. Improved Burger King
Operations with modern operations techniques (focus on key performance indicators,
emphasis on training, identify core competence, etc). Created marketing plan in order to
change Burger King’s consumer perception from premium fast food restaurants to

4. everyday values to create frequency of visit. Significantly improve company’s financial
performance to its first year (1998) of positive cash flow position; by reducing direct food
cost, controlling level of inventory and local sourcing of all possible supplies.
REWARD: 1998 US POTATO BOARD AWARD. The Best Local French Fries Promotion,
the award included a trip to the United States and cash prize of Thai Baht 900,000.-
REWARD: 1999 US POTATO OARD AWARD. The first runner of Local French Fries
Promotion, the award included a trip to the United States and ash prize of Thai Baht
300,000.-
General Manager of Central Ice Cream Co., Ltd.
Baskin Robbins’ master franchisee. Reported to the Managing Director, responsible for
Baskin Robbins’ (39 outlets) operations and company’s P&L performance. Supervised
openings of four new outlets. Turned the company negative P&L to positive P&L in one
year (the fist Profit Year). Food cost reduction by developed inventory system and daily
food cost controlling. Set up equipment maintenance program, and training program for
the new crew members. Also, launched the Baskin Robbins’ Member Card and Kids
Program.
McThai Co., Ltd. (McDonald’s) May 1989 - Sept 1995
Operations Consultant Aug 1993-Sept 1995
Reported to Operations Manager (Khun Kittiwat – Thai). Responsible for all operational
details including; sales, profit and staff management for 7 restaurants. Co-ordinated
with Marketing Department for all L.S.M. activities, and set up training courses for
Hostess team to improve customer service. Launched Ronald Club for Thailand
market.
Training Supervisor Nov 1992-July 1993
Set up a new professional class for all assistant managers; trained all standard paper
work such as : ordering system, sales mix, administration and cash control. Re-trained
the Fried Chicken procedure for all management teams and followed up every sore to
make sure all training programs were in place.
Store Manager (Srinakarin and Imperial Bangkok) Oct 1990-Oct 1992
REWARD: Outstanding Store Manager of the Year 1992.
Assistant Store Manager May 1989-Sept 1990
REWARD: Dean’s List from Advanced Operations Course, USA.
Shangri-La Hotel April 1988-May 1989
Business Center Operator
Tawana Ramada Hotel March 1987-April 1988
Mail & Information Clerk

5. Education
2007- 2010 SRIPATUM UNIVERSITY (Candidate: DOCTOR OF MANAGEMENT)
G.P.A. 3.70
1997-1999 SRIPATUM UNIVERSITY (EX-MBA; MARKETING AND FINANCE)
G.P.A. 3.50
1983-1986 KASETSART UNIVRSITY (BA. TOURISM)
G.P.A. 3.32
1982-1989 RAMKHAMHEANG UNIVERSITY (BA. POLITICAL)
G.P.A. 2.39
1980-1983 BORPITPIMUK CAMPU (COMMERCE: FOREIGN LANGUAGE - Japanese)
G.P.A. 3.20
Professional Training Course
Basic Operations Course from McDonald’s Hamburger University, Singapore.
Advance Operations Course from McDonald’s Hamburger University, Oak Brook,
Illinois, USA.
Operations Consultants’ Class/McOpCo from McDonald’s Mid-Management
Development, Oak Brook, Illinois, USA.
Customer Management Best Practice, Nestle Training Course, Singapore.
Leading Change for Results, College of management Mahido University, Bangkok,
Thailand.
High Performance Company Leadership, Nestle’ Thailand.

6. Education
2007- 2010 SRIPATUM UNIVERSITY (Candidate: DOCTOR OF MANAGEMENT)
G.P.A. 3.70
1997-1999 SRIPATUM UNIVERSITY (EX-MBA; MARKETING AND FINANCE)
G.P.A. 3.50
1983-1986 KASETSART UNIVRSITY (BA. TOURISM)
G.P.A. 3.32
1982-1989 RAMKHAMHEANG UNIVERSITY (BA. POLITICAL)
G.P.A. 2.39
1980-1983 BORPITPIMUK CAMPU (COMMERCE: FOREIGN LANGUAGE - Japanese)
G.P.A. 3.20
Professional Training Course
Basic Operations Course from McDonald’s Hamburger University, Singapore.
Advance Operations Course from McDonald’s Hamburger University, Oak Brook,
Illinois, USA.
Operations Consultants’ Class/McOpCo from McDonald’s Mid-Management
Development, Oak Brook, Illinois, USA.
Customer Management Best Practice, Nestle Training Course, Singapore.
Leading Change for Results, College of management Mahido University, Bangkok,
Thailand.
High Performance Company Leadership, Nestle’ Thailand.