Analyzing Trends Final Project, Fall 2013

1. VEDIKA AND AARUSHI

2. Aarushi Agarwal and Vedika Dalmia
TREND FORCE I
COLLECTIONS AND CURATION

3. Aarushi Agarwal and Vedika Dalmia
DIGITIZING ARTIFACTS
• In the past, the creative activities were behind the walls of the
museums and collection centers. Now you can browse through
the entire collection sitting at home from you computer
screens.
• This is because of an evolving trend of digitizing work, which
allows museums and local artists to curate exhibitions online.

4. Aarushi Agarwal and Vedika Dalmia
DIGITIZING ARTIFACTS:
SMITHSONIAN MUSEUM’S X 3D
Handheld Laser Scanning the Cosmic
Buddha to capture 3-D Data
Image Source: Smithsonian Institution, undated
A 3-D rendering of Abraham Lincoln’s life mask,
held at the Smithsonian’s National Portrait Gallery.
Image Source: Smithsonian Institution, undated
The Smithsonian has launched a 3-D viewer online – Smithsonian X 3D- to give
people a closer look at artifacts in their own homes.

5. Aarushi Agarwal and Vedika Dalmia
DIGITIZING ARTIFACTS:
SMITHSONIAN MUSEUM’S X 3D
Image Source: Smithsonian Institution, undated
‘The end of "do not touch":
Use the Smithsonian X 3D Explorer to explore and manipulate museum objects like never
before. Create and share your own scenes and print highly detailed replica of original
Smithsonian collection pieces.’

6. Aarushi Agarwal and Vedika Dalmia
DIGITIZING ARTIFACTS:
GOOGLE ART PROJECT
An online platform where you can access high-resolution images of artworks,
allowing users to explore art in a very new and different way.
• Renewed interest on the internet about
art and culture.
• Over 300 partners in around 44
countries who actively contribute to the
project
• Built-in Streetview Technology even
allows viewers to take a virtual tour of
the galleries.
• Not curating themselves; give the
museums the technology, and let them
choose what they want to put up online.
Image Source: Google Art Project

7. Aarushi Agarwal and Vedika Dalmia
DIGITIZING ARTIFACTS:
GOOGLE ART PROJECT
Image Source:
Google Art Project

8. Aarushi Agarwal and Vedika Dalmia
OTHER TECHNOLOGICAL TOOLS
• Digitizing is a small part of technology changing the face of
museums.
• Technological advancements are playing a huge role in
enhancing the experience of going to a museum.
• In addition to the digitization of artifacts, museums are even
conceiving and developing other technological tools that will
play into creating a multi-sensory museum experience.

9. Aarushi Agarwal and Vedika Dalmia
OTHER TECHNOLOGICAL TOOLS:
BRAIN STIMULATION
A newly published research suggests
that brain stimulation can heighten
aesthetic appreciation.
The reason for the same lies in the
fact that when activity in the left
dorsolateral prefrontal cortex is
simulated - either internally or
artificially –
the viewer’s focus shifts from
content to context.
Image Source: Journal of Social Cognitive and Affective Neuroscience

10. Aarushi Agarwal and Vedika Dalmia
OTHER TECHNOLOGICAL TOOLS:
SCOPIFY ROM
(ROYAL ONTARIO MUSEUM)
• One of the upcoming trends is
museums developing their own
apps which allows you to access
their collection from your
smartphones. They have now
taken it a step further by
incorporating other tools to it.
• Using their smartphones, visitors
would be able to “x-ray” things,
“restore” ancient objects, and
even put skin on skeleton.
Image Source: Scopify.com
http://www.youtube.com/watch?v=lT3kW0GhJxc - t=52

11. Aarushi Agarwal and Vedika Dalmia
TREND THEME I:
COLLECTION & CURATION OF ARTIFACTS
Image Source: The Metropolitan Museum of Art
• A museum’s collection is its chief asset and these examples
demonstrate how technology is increasingly becoming a part of
how the collection is managed, recorded and being made
accessible to people.

12. Aarushi Agarwal and Vedika Dalmia
COLLECTION & CURATION OF ARTIFACTS:
PERSONALIZATION
• Museums in the near future will have to cultivate experiences that
extend beyond the walls of the museum, both virtually and in terms of
new types of physical spaces.
• Museums will have to deliver highly compelling, individually-curated
experiences, where users, exhibits, light, sound and space interact to
create a seamless environment.
Source: Curating for individual experiences, WIRED Magazine

13. Aarushi Agarwal and Vedika Dalmia
COLLECTION & CURATION OF ARTIFACTS:
3-D PRINTING AND AUGMENTED REALITY
Image(s) Source: design.nl by The New Institute
Smart Replicas is a research project by Studio Maaike Roozenburg aiming to make fragile
collection from museums more accessible by replicating pre-industrial objects and enhancing
them with innovative technology.

14. Aarushi Agarwal and Vedika Dalmia
COLLECTION & CURATION OF ARTIFACTS:
3-D PRINTING AND AUGMENTED REALITY
Image Source:
WIRED Magazine
In a future where digital is everywhere, overtaking the city's physical infrastructure, exhibits
will be deliver immersive augmented reality experiences transforming traditional rooms at
the Wallace Collection.

15. Aarushi Agarwal and Vedika Dalmia
TREND FORCE II
COLLABORATION AND PATNERSHIPS

16. Aarushi Agarwal and Vedika Dalmia
COLLABORATION AND PARTNERSHIPS:
TECH OPEN SOURCE
• Founded by the Gordon and
Betty Moore Foundation and
hosted by the Tech Museum of
Innovation.
• An open design platform where
museums can post a request
describing their needs for exhibits
or programs, and a global network
of designers and creative
professionals can contribute their
ideas and solutions.
Image Source: The Tech Open Source

17. Aarushi Agarwal and Vedika Dalmia
COLLABORATION AND PARTNERSHIPS:
OPEN EXHIBITS
• A National Science Foundation
(NSF) sponsored initiative that looks to
transform the way in which museums
and other informal learning institutions
produce and share computer-based
exhibits.
• Focuses on the development of new
human computer interaction (HCI)
exhibits that holds the promise of
creating visitor experiences that are
physically engaging and socially
interactive.
Image Source: Open Exhibits

18. Aarushi Agarwal and Vedika Dalmia
COLLABORATION AND PARTNERSHIPS:
MIAMI ART MUSEUMS ALLIANCE
(MAMA)
MAMA is comprised of seven South Florida Art Museums working together to leverage their collective efforts.
It "sends a message to the art world, contradicting the notion that museums are constantly competing.”
– Miami Today News
Bass Museum of Art
Pérez Art Museum Miami
Wolfsonian FIU
Museum of Contemporary Art North Miami
Frost Art Museum of Florida International University
Lowe Art Museum
Vizcaya Museum and Gardens

19. Aarushi Agarwal and Vedika Dalmia
COLLABORATION AND PARTNERSHIPS:
GROWING GALLERY COMMUNITY
•
Galleries are sponsoring workshops
and demos. They aim at building a
community where people can buy and
learn about art or even take lessons in
making art.
•
The Fredericksburg Good Art
Company apart from having an
online gallery provides art classes and
workshops. For people its more than
just visiting the museum and looking
at the painting; they really want to
understand art.
Pérez Art Museum Miami
Image Source: Good Art Company

20. Aarushi Agarwal and Vedika Dalmia
TREND THEME II:
COLLABORATION AND PARTNERSHIPS
These examples are a clear indication of Institutions becoming
more networked in terms of creating a community of artists,
visionaries and influencers that would help them to expand and
build viewers. It focuses on how museums maximize and network
their assets and how people learn about the collections.
Image Source: Good Art Company

21. Aarushi Agarwal and Vedika Dalmia
TREND FORCE III
MUSEUMS’ ROLE IN THE CITY

22. Aarushi Agarwal and Vedika Dalmia
MUSEUMS’ ROLE IN THE CITY:
RETHINKING THE MANHATTAN GRID
Image Source: The Architecural Leage
Organized by the Architectural League in partnership with the MCNY

23. Aarushi Agarwal and Vedika Dalmia
MUSEUMS’ ROLE IN THE CITY:
RETHINKING THE MANHATTAN GRID
• Issued a Call for Ideas inviting
architects and urban designers from
around the world to speculate about how
Manhattan’s grid might be adapted,
extended, or transformed in the future.
Image Source: ArchLeague
• Issues to be considered included how
the grid might be modified to respond to
climate change or new transportation
infrastructures; how new digital
technologies might affect the form and
function of the buildings in which we
live and work and the impact they might
have on the city’s streets and public
spaces, etc.

24. Aarushi Agarwal and Vedika Dalmia
MUSEUMS’ ROLE IN THE CITY:
MUSEUMS ASSOCIATION
• Museums Change Lives is the
Museums Association’s vision for
the increased social impact of
museums.
• Every museum must play its part
in improving lives, creating better
places and helping to advance
society, building on the traditional
role of preserving collections and
connecting audiences with them.
Image Source: Museums Association

25. Aarushi Agarwal and Vedika Dalmia
TREND THEME III:
MUSEUMS ROLE IN THE CITY
Image Source:
Sailor kissing the nurse by Kobra
• The museum is integrated in the heart of the city and not
just a tourist destination anymore.
It has a bigger role to play.
• Does art only happen inside the museum or is it everywhere.

26. Aarushi Agarwal and Vedika Dalmia
SUBCULTURE
In this day and age art isn’t only restricted to
the museum.
Local artists are collaborating among
themselves and curating their works outside
the museum.
Curation is no longer confined to the walls
of the museum and just in the hands of the
museum authorities.

27. Aarushi Agarwal and Vedika Dalmia
SUBCULTURE:
CSA PHILADELPHIA
• The CSA program supports a
direct maker-to-buyer relationship
between artists and collectors
working and living in the
Philadelphia region.
• This program seeks to create dialog
through a series of events revolved
around local, innovative artwork.
Image Source: CSA Art Philly

28. Aarushi Agarwal and Vedika Dalmia
THE MUSEUM OF MODERN ART
(MoMA)

29. Aarushi Agarwal and Vedika Dalmia
CLIENT RECOMMENDATIONS
New ways to tell stories; curate for individual experiences
Personalization: content that can be adapted to the preferences of users in real time through
distal interfaces driven by big data.
What the audience wants to see (not what museums want their audience to see).
Explore new approaches to display (and by whom) rather than focusing on originals.
Look to other revenue streams, e.g. Rent out collections
Technology to enhance physical experience
Temporary or moveable museums to reach aCODES:
wider audience
INTERACTIVE, SENSORY, PERSONALIZED, ACCESSIBLE, COLLABORATIVE

30. Aarushi Agarwal and Vedika Dalmia
CONCLUSION
Technology has as much connected as it has
disconnected us with the museums’
exhibits. On one hand it has changed the
way we interact with the museum but on
the other, it has also created a barrier
between the viewer and the artwork; in the
process to capture every experience
through a camera, audiences have forgotten
how to enjoy the moment.
Image Source: Global Moxie
The hope is that it in the future, museums
can both foster increased engagement of
their audience as well as gather better data
about what people like to see and how,
while ensuring controlled use of
technological devices so that it does not
disconnect the visitor from the art on
display.

31. Aarushi Agarwal and Vedika Dalmia