YOU CAN’T DO THAT!
                  making risky projects possible




nina simon, museum 2.0
@ninaksimon on twitter     ...
where i live
what i do
balboa park online collaborative
boston children’s museum
calgary science center
chabot space science center
chi...
what i dream about



the participatory museum
is a place where visitors can
create, share, and connect
with each other ar...
Image credit: Dimitry van den Berg
"The idea was not of great enough importance.

! The idea was premature.

! The idea was too overwhelming."

             ...
"It happens two ways—when the place is little enough
and the stakes are low enough so the price invested can
be done in pa...
http://www.flickr.com/photos/ninaksimon/4121352130/
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
MISSION? WHAT MISSION?
We should do X because it will allow us to

better fulfill Y aspect of our mission by Z.
Yerba Buena Center for the Arts aspires to be a center
of creativity within the Bay Area; one that is recognized
globally ...
Yerba Buena Center for the Arts aspires to be a center
of creativity within the Bay Area; one that is recognized
globally ...
“creatively engaging our community in the contemporary art experience”




                                               ...
“creatively engaging our community in the contemporary art experience”




                                               ...
“sustained commitment”




                         http://broughttolight.wordpress.com/
“sustained commitment”




                         http://online.ushmm.org/lodzchildren/
“fearless... bold”




                     http://www.brooklynmuseum.org/exhibitions/click/
“fearless... bold”
We should do X because it will allow us to

better fulfill Y aspect of our mission by Z.
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
THE RIGHT TOOL
http://www.flickr.com/photos/shifted/2589160616/
Our Green Trail: how we got there...
Our Green Trail: real-world actions, virtual world rewards
Balboa Park: cellphone interactions in physical spaces




                                           http://www.flickr.com...
Giskin Anomaly: what we’re planning

          find the
          symbol


  call the
  number



  jump into
  the story

...
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
WHEN IN ROME...
dream or nightmare?




              http://www.flickr.com/photos/dbylibrary/322334460/
a tale of two user-generated exhibits




            Minnesota History Center   Keramiekmuseum Princessehof
Minnesota History Center
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
EVALUATING OUTCOMES
Lowell National Historical Park
Denver Art Museum
what does this mean?




            90,000 visitors
        37,000 posters made
 average time in Side Trip: 40 minutes
av...
http://www.imls.gov/about/21stCSkills.shtm
http://useum.tumblr.com/post/85903060/measuring-social-participation-in-a-science-museum
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
TENDING THE GARDEN
http://twitter.com/sfzoo
six steps to success

connect your idea to institutional mission and goals

find the tool that’s right for your idea

alig...
FINDING FRIENDS
continue the conversation...
                               @ninaksimon
http://bit.ly/ndfnina   nina@museumtwo.com
Making Risky Projects Possible
Making Risky Projects Possible
Making Risky Projects Possible
Making Risky Projects Possible
Making Risky Projects Possible
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Making Risky Projects Possible

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How can you get your dream project off the ground? On Nov 24, 2009 at the New Zealand National Digital Forum, Nina Simon of Museum 2.0 presented six tips to making risky, innovative technology projects possible in galleries, libraries, archives, and museums.

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Making Risky Projects Possible

  1. 1. YOU CAN’T DO THAT! making risky projects possible nina simon, museum 2.0 @ninaksimon on twitter http://bit.ly/ndfnina
  2. 2. where i live
  3. 3. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  4. 4. what i dream about the participatory museum is a place where visitors can create, share, and connect with each other around content.
  5. 5. Image credit: Dimitry van den Berg
  6. 6. "The idea was not of great enough importance. ! The idea was premature. ! The idea was too overwhelming." -Beyond the Silos of the LAMs http://www.oclc.org/research/publications/library/2008/2008-05.pdf
  7. 7. "It happens two ways—when the place is little enough and the stakes are low enough so the price invested can be done in paper and pencil and scotch tape. And the other way is when you have a director who has so much guts and can charm the pants off the trees and is willing to lose their job." -Elaine Gurian http://museumtwo.blogspot.com/2007/07/book-club-part-3b-talking-institutional.html
  8. 8. http://www.flickr.com/photos/ninaksimon/4121352130/
  9. 9. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  10. 10. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  11. 11. MISSION? WHAT MISSION?
  12. 12. We should do X because it will allow us to better fulfill Y aspect of our mission by Z.
  13. 13. Yerba Buena Center for the Arts aspires to be a center of creativity within the Bay Area; one that is recognized globally and locally for its dedication to artistic innovation, its imagination in the exploration of ideas and its sustained commitment to creatively engaging our community in the contemporary art experience. Inspired by living artists, we seek to create through them and with them a fully integrated center of artistic inquiry that embraces diverse aesthetics and ideas. We are courageous in pursuit of our aspirations, bold in carrying out our work and fearless in our commitment to place contemporary art at the heart of community life.
  14. 14. Yerba Buena Center for the Arts aspires to be a center of creativity within the Bay Area; one that is recognized globally and locally for its dedication to artistic innovation, its imagination in the exploration of ideas and its sustained commitment to creatively engaging our community in the contemporary art experience. Inspired by living artists, we seek to create through them and with them a fully integrated center of artistic inquiry that embraces diverse aesthetics and ideas. We are courageous in pursuit of our aspirations, bold in carrying out our work and fearless in our commitment to place contemporary art at the heart of community life.
  15. 15. “creatively engaging our community in the contemporary art experience” http://www.aucklandartgallery.govt.nz/activities/label/ http://www.powerhousemuseum.com/dmsblog/index.php/2009/07/09/fictitious-narratives-visitor-made-labels-the-odditoreum/
  16. 16. “creatively engaging our community in the contemporary art experience” http://sf0.org
  17. 17. “sustained commitment” http://broughttolight.wordpress.com/
  18. 18. “sustained commitment” http://online.ushmm.org/lodzchildren/
  19. 19. “fearless... bold” http://www.brooklynmuseum.org/exhibitions/click/
  20. 20. “fearless... bold”
  21. 21. We should do X because it will allow us to better fulfill Y aspect of our mission by Z.
  22. 22. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  23. 23. THE RIGHT TOOL
  24. 24. http://www.flickr.com/photos/shifted/2589160616/
  25. 25. Our Green Trail: how we got there...
  26. 26. Our Green Trail: real-world actions, virtual world rewards
  27. 27. Balboa Park: cellphone interactions in physical spaces http://www.flickr.com/photos/nathaninsandiego/3465762639/
  28. 28. Giskin Anomaly: what we’re planning find the symbol call the number jump into the story (keep in touch online)
  29. 29. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  30. 30. WHEN IN ROME...
  31. 31. dream or nightmare? http://www.flickr.com/photos/dbylibrary/322334460/
  32. 32. a tale of two user-generated exhibits Minnesota History Center Keramiekmuseum Princessehof
  33. 33. Minnesota History Center
  34. 34. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  35. 35. EVALUATING OUTCOMES
  36. 36. Lowell National Historical Park
  37. 37. Denver Art Museum
  38. 38. what does this mean? 90,000 visitors 37,000 posters made average time in Side Trip: 40 minutes average time poster-making: 25 minutes
  39. 39. http://www.imls.gov/about/21stCSkills.shtm
  40. 40. http://useum.tumblr.com/post/85903060/measuring-social-participation-in-a-science-museum
  41. 41. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  42. 42. TENDING THE GARDEN
  43. 43. http://twitter.com/sfzoo
  44. 44. six steps to success connect your idea to institutional mission and goals find the tool that’s right for your idea align your strategy with institutional culture plan for evaluation reserve resources for operation develop a support network
  45. 45. FINDING FRIENDS
  46. 46. continue the conversation... @ninaksimon http://bit.ly/ndfnina nina@museumtwo.com

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