The document discusses the effectiveness of brand identity between the main products and ancillary texts produced by the student. Specifically: - The documentary and radio trailer were linked through using the same interview clips and vox pops, as well as having the documentary presenter do voiceovers for the radio trailer. - The documentary and TV listings magazine were easily linked visually through using pictures from the documentary and matching quote colors. - The radio trailer and TV listings magazine were more difficult to link as ancillary products but referenced the documentary through shared sound bites/pictures and advertising airing details.