The combination of the documentary and ancillary texts like the radio trailer and double page spread is effective in several ways: 1) They feature the same voice over to create consistency and help audiences recognize the voice and brand identity. 2) They target the same audiences through distribution on BBC3, Radio 1, and magazines like NME to ensure accessibility. 3) While the radio trailer and double page spread contain clips and quotes from the documentary, the title is missing from the double page spread, which creates a lack of consistency. 4) The tone across all texts discourages illegal downloading factually and positively while maintaining the brand's upbeat attitude.

1. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?
Leanne Westbury

2. VOICE OVER
The documentary and radio trailer feature the
same voice over in order to create
consistency between texts and to
successfully convey a brand identity as
someone influenced by the trailer to watch
the documentary would recognise the voice.

3. BROADCAST/ DISTRIBUTION
The proposed channel for broadcast of the
documentary is BBC3 and the trailer would be
played on BBC Radio 1 as we found our target
audience who watch BBC3 to also listen to Radio.
We could ensure our double page spread would be
accessible to our audience by featuring it in
magazines with similar target audiences and
subject matter such as NME, Company and More.

4. TITLE
The title of our documentary
features in the radio trailer but
not fully in the double page
spread which is a fault in the
content as the whole title
should be featured to create
consistency and clarity.

5. CLIPS AND QUOTES
 Both ancillary texts contain clips and quotes
from the main text, effectively combining
content through all pieces.
 The radio trailer contains audio clips from the
vox pops and formal interviews in order to
provide a brief preview of the issues
discussed in the text.
 The double page spread contains both
quotes from the documentary and screen
grabs of particularly significant clips in the
main text

6. TONE/ ATTITUDE
 The tone throughout all texts discourages
illegal downloading using facts and expert
opinions and insights to provide an insider
perspective to an audience who illegally
download. The attitude remains upbeat in
order to maintain positivity whilst
discouraging illegal downloading.

7. BRAND IDENTITY
A brand identity is portrayed using a
combination of tone, style, facts, content
and target audience. The style is created
through music, pace and creative editing
choices such as the tiled vox pop sequence
and title shot.
 It is important to create a brand identity to
portray a solid and professional product to
an audience in order to entice interest in the
texts.