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  1. 1. Question 2: How effective is the combination of your main product and ancillary texts? MAGAZINE ARTICLE When producing the documentary, magazine article and radio trailer, we kept to the same target audience to show how all three texts are related. Our target audience is an age range of 15 to 25. Looking at examples of other magazine articles with a similar age range for an audience, such as ‘NME’, we decided it would be appropriate to write an article in a formal way but not for people who are of a high status such as first class so that teenagers are able to find the information about our documentary provided is interesting. The images we decided to use were screenshots taken from the documentary itself. It is clear that this combines the two texts together and shows the audience which documentary the article is informing them about.
  2. 2. Question 2: How effective is the combination of your main product and ancillary texts? Our magazine article starts with a drop-cap as we have noticed that it seen as a norm in other magazine articles. We thought to follow this norm rather than not using it as it would be a fraction of our brand identity that would go unnoticed, whereas inserting it into our text would capture the reader’s attention.
  3. 3. Question 2: How effective is the combination of your main product and ancillary texts? RADIO TRAILER We decided that Capital F.M. is the radio station that would be suitable for our radio trailer to be broadcasted on as it is known as being one of the most popular stations across the UK. From our research we found out that approximately 2 million listeners tune in to Capital F.M. across the UK. Their audience range from the age of 15 and over. Our documentary is directed at an audience who of any age between 15 and 24. As part of our brand identity, we thought it would be unique for the narrator of our documentary to also feature in the radio trailer and give out specific details about the documentary to the audience; specific details such as the time, date and TV channel. It also combines the radio trailer and documentary together, showing they are of the same product. Our radio trailer consists of snippets of vox pops and interviews which have been taken from our documentary as part of giving the audience an idea of what is included in the documentary.
  4. 4. Question 2: How effective is the combination of your main product and ancillary texts? Usually, radio trailers feature music that is also played in the documentary. We challenged this by creating the music ourselves for both aspects of the overall product. However, we decided to stick to a similar sound when creating both music tracks as part of our brand identity and so the audience is able to recognise the track as part of the ‘Who We Are’ soundtrack. The track used in the radio trailer is fast paced and upbeat, catching the audience’s attention from the beginning. The track used in the documentary is not as fast paced but is still upbeat. It is slow paced as it makes it easier for the audience to hear what the narrator and interviewees are saying. Another way we decided to promote our documentary was by using the radio trailer to alert the audience of a certain ‘hashtag’ that can be used to get their opinions noticed on the social networking site, Twitter. This allows them to feel more involved with a documentary they can relate to. [Printscreen taken from the process of producing the radio trailer on Final Cut Express.]