1. Evaluation Question 2
How effective is the combination
of your main product and ancillary
texts?

2. I feel that my main product and ancillary texts link well together to
create a clear link between the three pieces of work and are easily
recognised as being related to each other. I have done this in many ways
such as;
- We used the title „At Your Convenience‟ was featured somewhere in all
three products.
- We also added the scheduling of the documentary to the print advert
and radio trailer. (Channel 4, Thursday, 8:30pm)

3. Throughout our documentary to keep the continuity we used the same person for
the voiceover in our radio trailer and for the documentary voiceover, this links the
two products as people will recognise the voice and will therefore be able to relate
it to the documentary.
Also to keep the continuity we use the same slogan in both the radio trailer and
print advert. This is also so that the public will recognise the slogan and can relate
the two products together.
Below is our print advert and our radio trailer showing that the slogans are used
in both.

4. Also as part of the radio trailer we used clips taken from the actual documentary
which gives the audience an insight as to what will be featured in the
documentary and what they should be expecting when watching it. This also
shows a clear link between the two. The trailer starts with an unusual clip of
people saying “I get it twice a week” “I get it everyday” and other clips like that
which doesn‟t give you a direct insight into the documentary unless you listen to
the rest of the trailer, we did this so that it would grab the audiences attention
and so that people would listen to the rest and watch the documentary.
The radio trailer will be aired on national and digital radio stations. Another place
where we could show our radio trailer would be between songs on websites such as
Spotify and WE7, this way people would have to listen to the clip before listening to
another song

5. The print advert has an image which is relevant to the topic of the documentary
as the image is of someone eating a variety of different takeaway style foods. This
is so that the audience can automatically link the image to the topic of the
documentary. The food in the mouth signifies that the documentary will have
some sort of relevance to food and the background image is a collage of different
takeaway menus which also shows a direct link to takeaways.

6. The tone of the programme is informative and doesn‟t use serious language as
although the documentary is giving serious information we chose to make the
tone informal. The tone is also reflective in promotional text, for example, in the
radio trailer it goes through some facts and figures about takeaway food so
because it was information that we were giving out we used a relaxed tone of
voice to keep the audience listening.
The slogan „Are You What You Eat?‟ directly addresses the audience in both the
radio trailer and the print advert. Because we used a question as our slogan it
keeps the audience questioning what they‟ve been asked and will hopefully make
them watch the programme.

7. Here are some examples of where our print advert may be shown:
- Channel 4 Website
- Daily Mail
- TV Times
- Magazines (Heat, OK)
- TV Guide
To grab the audiences attention, billboards would be located in places such as;
outside food halls and shopping centres so that we can reach a mass audience.

8. As a whole, my main product and three ancillary texts combines well
together to make an effective all round product.