1. How effective was the combination of your main product and ancillary tasks?
We had to make sure that all 3 of our products linked in some way so that they were clearly part of
the same product. The ancillary tasks are advertising the main documentary so there needs to be
visible cohesion between them so it is easily recognisable.
First of all, we aimed all three products at the same target audience which was 16 – 35 year olds
who are the most effected by Social Networking both socially and professionally. We thought it was
best to aim our products at this age group because as the younger generation, they have been
bought up on the internet or during the introduction of the internet which means they have become
much more dependable on it than the older generation. This is because they have grown up around
it and therefore know they can survive without it. The pure versatility of the Social Networking
phase has caused us to explore both positive and negative aspects of it which we have explained and
shown in the TV Article and Radio Trailer. This meant that they were able to see that watching the
documentary wouldn’t be a one sided argument.
Having the main image as computers all displaying different
Social Networking sites connotes the topic of the
documentary. It is important so as soon as the audience see
the page they can see what our documentary is about. We
achieved this in the actual documentary by including vox
pops at the beginning.
This is the most
important part of
our TV article
because it tells our
audience when the
documentary is
being shown. This is
the key aspect in
successfully
advertising the
documentary. It is
also placed above
the article so it’s the
first thing they read.
We used the same title that we used
in the documentary. We also put the
‘convenience or addiction’ separately
so that it caught the attention more.
Having the same title links the
products together so that the
audience know straight away that
they are for the same thing.
The secondary image
used is somebody
from the
documentary. This is
more effective that
having anybody in
the image. It also
allows us to
incorporate pull
quotes into the task
when we are talking
about. We were able
to incorporate Julie’s
interview as support
that we were
covering all aspects
of Social Networking.

2. I think that we managed to link our TV article well to our documentary in terms of making the two
noticeably together. However, it was difficult to achieve an appeal to our target audience whilst still
envisioning our documentary throughout the article. Although Radio Times focused more on the
serious TV programmes as opposed to a magazine such as TV choice which focuses on soaps and
reality TV; we found it hard to focus on our target audience whilst still emulating a Radio Times style
article. This meant that the colour pallet of the double page spread was quite plain and structured.
To appeal to our target audience 100% we would have needed much more colour and movement on
the page but we thought this felt tacky and unprofessional which is why we decided against this.
Here you can see the difference between the TV choice article on the left and the Radio Times on
the right. It is clear which would appeal to our younger target audience more but it doesn’t look as
professional as the Radio Times article. Therefore, we decided it was still a good decision because it
still advertised our documentary well and allowed us to make a clear cohesion between the two.
Radio Trailer
I think we also made our radio trailer combine well with the documentary because everything we
used other than the voiceover itself came from the documentary.
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The person narrating the voice over was the same as the documentary so although what was
being said was different, the similarity was noticeable. We decided to keep the voice the
same over the two products as it clearly advertised the documentary. We also felt that it
would sound more professional if there was one main voice for the products as the person
spoke really clearly and fluently.
The facts in the documentary were new and different to what was in the documentary,
which ensured that the audience wouldn’t get bored with repeated facts when they
watched the documentary. We also used the shortest catchiest fact in the radio trailer so it
was more appealing to the audience.
The clips in the radio trailer were taken from various interviews throughout the
documentary. This was important so the audience knew they could expect to hear this
when they watched it and it let them know what kind of topics/views we were going to
explore. It was important that we took the most summed up clip from the interview so it
was short and sweet, which is what would persuade the audience more.

3. 
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At the end of the radio trailer we told them the date, time and channel to catch the
documentary. We put it at the end of the radio trailer because that’s what they are likely to
remember the most; this is a similar thought process to the TV article when we put it at the
beginning. We had to decide where the information needed to go in order for it to be
remembered the best.
The background music in the radio trailer was the same as the background music in the
documentary. We thought long and hard about this but in the end decided that it was the
best thing in order to create a product that was easily recognisable and coherent. Having
the same background music made the two products seem part of a ‘franchise’ that people
noticed.
Overall, I think the combination of the main product and ancillary tasks was highly effective because
it was clear that they were all for the same thing. We made it clear that the ancillary tasks were
advertising our Social Networking documentary and made it obvious what our documentary would
contain. This was important in order to have a 100% successful project and for the ancillary tasks to
fulfil their requirements.
Final cut and In Design were the main programmes we used to create the documentary,
radio trailer and TV article.