Young Lions Czech Republic 2018 Media category - Team 4

1. Magdaléna
Mohelová
Yiğit
Keskin

2. Problem
Creativity is not the driving force of the
advertiser´s businesses, even though we have
sources proving that it would significantly help
to achieve better results if they use it.

3. 3
Why don’t they use it?
Insight
Because creativity is an abstract
concept and they don´t trust it.
I don´t trust something I have no
direct experience with.

4. Idea
Bringing Creativity to life, so we can let
advertisers know they can do better in their
communication by using creative ideas.
Solution
Introducing „Creativity“, the virtual
communication expert.
Hello!
I’m Creativity.

5. Our
Target
Audience
• Brand managers
• Business decision makers
• Brand followers and wıder public

6. 6
Execution
• Creativity is active on all social media (IG, FB,
LinkedIn, google search fınds her as well)
• She comments on all the pieces of advertising the
Czech advertisers share – because as a
Creativity, she has a credit to comment + she has
a data to prove her statements
• She actively share her opinions, creative advices,
datas,..
 This is how we get to brand managers +
followers of the brand as a bonus as well
Stage 1

7. Execution
• Creativity deserves some PR, so we are
promoting this mysterious communication expert
across the marketing, lifestyle and even general
media
 This is how we get to wider public (where
there already might be Heads of our
advertisers)
Stage 2

8. Execution
• Creativity is confessing her relationship with „AKA and
Lionhearted“
• We are admiting the connection of this „mysterious
Creativity“ with professional interests of AKA and
Lionhearted
• We are summing up the results of what Creativity
managed to achieve during her activity and sending
the results to the „business decision influencers“
 This is how we get to the people who influence
businesses investments in communication
Stage 3

9. Execution
• We are offering Creativity, our „communication
expert“ to these advertisers to help them with
creating at least the same impact, as we did by
bringing Creativity to life vıa the same channels
• We have a direct experience of all the people
we reached, including our business decision
makers
Stage 4

10. Results
By bringing Creativity to live, we:
• Managed to create a direct experience of all
the people included in the communication of
the advertisers.
• Shared the facts of the power of the creative
communication across the market and publıc
• Changed the mindset of the advertısers