SlideShare a Scribd company logo

How can company exploit the potential of public

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur
1 of 10
How can company exploit the potential of public relations and publicity? Guided by: Presented by: Prof. Sameer Mathur Smriti Mishra G.E.C Rewa
Public relations • Itisthepracticeofmanagingthespreadofinformation betweenindividualoranorganization • Itincludesvarietyofprogramstopromoteorprotecta company’simageorindividualproducts • Itishighlycrediblethanadvertisements
Steps to manage public relations Pressrelations Productpublicity Corporatecommunication Lobbying Counselling
Press relation • Activityofdevelopingandkeepinggoodrelationswith media • Presentingnewsandinformationinthemostpositive light
Product publicity • Sponsoringeffortstopublicizespecificproducts
Corporate communications • Asetofactivitiesaimedatcreatingfavourablepointof viewamongstakeholdersonwhichthecompanydepends.
Lobbying • Dealingwiththelegislatorsandgovernmentofficialsto promoteordefeatlegislationandregulation
Counselling • Advisingmanagementtoadoptpositiveprogramsand eliminatequestionablepractices
Created by Smriti Mishra,G.E.C Rewa, during an internship by Prof. Sameer Mathur,IIM Lucknow www.IIMinternship.com

Recommended

Exclusive Webinar: 3 Ways to Unleash Your Internal Influencers
Exclusive Webinar: 3 Ways to Unleash Your Internal InfluencersExclusive Webinar: 3 Ways to Unleash Your Internal Influencers
Exclusive Webinar: 3 Ways to Unleash Your Internal InfluencersStaffbase
 
SavvyStrategy Digital Services Overview
SavvyStrategy Digital Services OverviewSavvyStrategy Digital Services Overview
SavvyStrategy Digital Services OverviewSheryl Victor Levy
 
Assessing brand
Assessing brandAssessing brand
Assessing brandCharityComms
 
Services
ServicesServices
ServicesTony Bridges
 
Towards a global communications approach
Towards a global communications approachTowards a global communications approach
Towards a global communications approachCharityComms
 
The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...CharityComms
 
Iaorc Conference
Iaorc ConferenceIaorc Conference
Iaorc ConferenceCrazy Penguin Media
 
Outsourcing your Social Media- Kathrin Kohler
Outsourcing your Social Media- Kathrin KohlerOutsourcing your Social Media- Kathrin Kohler
Outsourcing your Social Media- Kathrin KohlerBaubürgermeisterin Koehler
 

Recommended

Exclusive Webinar: 3 Ways to Unleash Your Internal Influencers
Exclusive Webinar: 3 Ways to Unleash Your Internal InfluencersExclusive Webinar: 3 Ways to Unleash Your Internal Influencers
Exclusive Webinar: 3 Ways to Unleash Your Internal InfluencersStaffbase
 
SavvyStrategy Digital Services Overview
SavvyStrategy Digital Services OverviewSavvyStrategy Digital Services Overview
SavvyStrategy Digital Services OverviewSheryl Victor Levy
 
Assessing brand
Assessing brandAssessing brand
Assessing brandCharityComms
 
Services
ServicesServices
ServicesTony Bridges
 
Towards a global communications approach
Towards a global communications approachTowards a global communications approach
Towards a global communications approachCharityComms
 
The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...CharityComms
 
Iaorc Conference
Iaorc ConferenceIaorc Conference
Iaorc ConferenceCrazy Penguin Media
 
Outsourcing your Social Media- Kathrin Kohler
Outsourcing your Social Media- Kathrin KohlerOutsourcing your Social Media- Kathrin Kohler
Outsourcing your Social Media- Kathrin KohlerBaubürgermeisterin Koehler
 
Social strategy for startups
Social strategy for startupsSocial strategy for startups
Social strategy for startupsUtthishta
 
3 Ways to Increase Philanthropy Involvement
3 Ways to Increase Philanthropy Involvement3 Ways to Increase Philanthropy Involvement
3 Ways to Increase Philanthropy InvolvementAmanda Starbuck
 
Social enterprise par
Social enterprise parSocial enterprise par
Social enterprise parPatrick Rooney
 
REV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRREV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRKurt von Ahnen
 
YL18 media 10_triad
YL18 media 10_triadYL18 media 10_triad
YL18 media 10_triadYoungLionsCZ
 
The Business of Social Media
The Business of Social MediaThe Business of Social Media
The Business of Social MediaJulia Pitlyk
 
Smps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverSmps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverJeroen Corver
 
Make Your Company Known to Many via Social Media
Make Your Company Known to Many via Social MediaMake Your Company Known to Many via Social Media
Make Your Company Known to Many via Social Mediasocialactivityideas
 
Logging On
Logging OnLogging On
Logging OnJulia Pitlyk
 
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare versionJust say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare versionCheryl Yanek
 
Engaging digital citizens
Engaging digital citizens Engaging digital citizens
Engaging digital citizens Carol Loi Pui Wan
 
HOW TO CREATE AN AWARD WINNING ENVIRONMENT
HOW TO CREATE AN AWARD WINNING ENVIRONMENTHOW TO CREATE AN AWARD WINNING ENVIRONMENT
HOW TO CREATE AN AWARD WINNING ENVIRONMENTJosh King
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignAnuj Usare
 
Social media strategies for mera medicare
Social media strategies for mera medicareSocial media strategies for mera medicare
Social media strategies for mera medicareVijendra Kumar
 
From the Pros: The Power of Public Relations
From the Pros: The Power of Public RelationsFrom the Pros: The Power of Public Relations
From the Pros: The Power of Public RelationsSagefrog Marketing Group, LLC
 
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...dakshseo5
 
Winner and Associates
Winner and AssociatesWinner and Associates
Winner and Associateswinnerandassociates
 
Niche marketing project
Niche marketing projectNiche marketing project
Niche marketing projectIan Musya
 
Thom Marketing Genius 2011 - 5' case presentation
Thom Marketing Genius 2011 - 5' case presentationThom Marketing Genius 2011 - 5' case presentation
Thom Marketing Genius 2011 - 5' case presentationMaarten Quartier
 
YL18 media 04_ddb
YL18 media 04_ddbYL18 media 04_ddb
YL18 media 04_ddbYoungLionsCZ
 
Speak such that people want to listen
Speak such that people want to listenSpeak such that people want to listen
Speak such that people want to listenSameer Mathur
 
HungryBags - Dubai Points of Interest
HungryBags - Dubai Points of Interest HungryBags - Dubai Points of Interest
HungryBags - Dubai Points of Interest HungryBags Pvt Ltd
 

More Related Content

What's hot

Social strategy for startups
Social strategy for startupsSocial strategy for startups
Social strategy for startupsUtthishta
 
3 Ways to Increase Philanthropy Involvement
3 Ways to Increase Philanthropy Involvement3 Ways to Increase Philanthropy Involvement
3 Ways to Increase Philanthropy InvolvementAmanda Starbuck
 
REV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRREV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRKurt von Ahnen
 
YL18 media 10_triad
YL18 media 10_triadYL18 media 10_triad
YL18 media 10_triadYoungLionsCZ
 
The Business of Social Media
The Business of Social MediaThe Business of Social Media
The Business of Social MediaJulia Pitlyk
 
Smps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverSmps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverJeroen Corver
 
Make Your Company Known to Many via Social Media
Make Your Company Known to Many via Social MediaMake Your Company Known to Many via Social Media
Make Your Company Known to Many via Social Mediasocialactivityideas
 
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare versionJust say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare versionCheryl Yanek
 
HOW TO CREATE AN AWARD WINNING ENVIRONMENT
HOW TO CREATE AN AWARD WINNING ENVIRONMENTHOW TO CREATE AN AWARD WINNING ENVIRONMENT
HOW TO CREATE AN AWARD WINNING ENVIRONMENTJosh King
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignAnuj Usare
 
Social media strategies for mera medicare
Social media strategies for mera medicareSocial media strategies for mera medicare
Social media strategies for mera medicareVijendra Kumar
 
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...dakshseo5
 
Niche marketing project
Niche marketing projectNiche marketing project
Niche marketing projectIan Musya
 
Thom Marketing Genius 2011 - 5' case presentation
Thom Marketing Genius 2011 - 5' case presentationThom Marketing Genius 2011 - 5' case presentation
Thom Marketing Genius 2011 - 5' case presentationMaarten Quartier
 

What's hot (20)

Social strategy for startups
Social strategy for startupsSocial strategy for startups
Social strategy for startups
 
3 Ways to Increase Philanthropy Involvement
3 Ways to Increase Philanthropy Involvement3 Ways to Increase Philanthropy Involvement
3 Ways to Increase Philanthropy Involvement
 
Social enterprise par
Social enterprise parSocial enterprise par
Social enterprise par
 
REV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRREV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PR
 
YL18 media 10_triad
YL18 media 10_triadYL18 media 10_triad
YL18 media 10_triad
 
The Business of Social Media
The Business of Social MediaThe Business of Social Media
The Business of Social Media
 
Smps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverSmps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen Corver
 
Make Your Company Known to Many via Social Media
Make Your Company Known to Many via Social MediaMake Your Company Known to Many via Social Media
Make Your Company Known to Many via Social Media
 
Logging On
Logging OnLogging On
Logging On
 
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare versionJust say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
Just say no to aimlessness sla 2013_cheryl yanek_05-29-13_slideshare version
 
Engaging digital citizens
Engaging digital citizens Engaging digital citizens
Engaging digital citizens
 
HOW TO CREATE AN AWARD WINNING ENVIRONMENT
HOW TO CREATE AN AWARD WINNING ENVIRONMENTHOW TO CREATE AN AWARD WINNING ENVIRONMENT
HOW TO CREATE AN AWARD WINNING ENVIRONMENT
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaign
 
Social media strategies for mera medicare
Social media strategies for mera medicareSocial media strategies for mera medicare
Social media strategies for mera medicare
 
From the Pros: The Power of Public Relations
From the Pros: The Power of Public RelationsFrom the Pros: The Power of Public Relations
From the Pros: The Power of Public Relations
 
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
 
Winner and Associates
Winner and AssociatesWinner and Associates
Winner and Associates
 
Niche marketing project
Niche marketing projectNiche marketing project
Niche marketing project
 
Thom Marketing Genius 2011 - 5' case presentation
Thom Marketing Genius 2011 - 5' case presentationThom Marketing Genius 2011 - 5' case presentation
Thom Marketing Genius 2011 - 5' case presentation
 
YL18 media 04_ddb
YL18 media 04_ddbYL18 media 04_ddb
YL18 media 04_ddb
 

Viewers also liked

Speak such that people want to listen
Speak such that people want to listenSpeak such that people want to listen
Speak such that people want to listenSameer Mathur
 
HungryBags - Dubai Points of Interest
HungryBags - Dubai Points of Interest HungryBags - Dubai Points of Interest
HungryBags - Dubai Points of Interest HungryBags Pvt Ltd
 
Sentence of everyday use
Sentence of everyday useSentence of everyday use
Sentence of everyday useArfan rai
 
Scot Ulmer: 5 Useful Tips For Buying Real Estate
Scot Ulmer: 5 Useful Tips For Buying Real Estate Scot Ulmer: 5 Useful Tips For Buying Real Estate
Scot Ulmer: 5 Useful Tips For Buying Real Estate Scot Ulmer
 
Tips for presentations
Tips for presentationsTips for presentations
Tips for presentationsFahad_FKS
 
Top 8 insurance processor resume samples
Top 8 insurance processor resume samplesTop 8 insurance processor resume samples
Top 8 insurance processor resume samplesjomjach
 
preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?Sameer Mathur
 
Significance Of Body Language
Significance Of Body LanguageSignificance Of Body Language
Significance Of Body LanguageSameer Mathur
 
Top 10 custom protection officer interview questions and answers
Top 10 custom protection officer interview questions and answersTop 10 custom protection officer interview questions and answers
Top 10 custom protection officer interview questions and answersmarykeith929
 
What is marketing and what is marketed
What is marketing and what is marketedWhat is marketing and what is marketed
What is marketing and what is marketedYash Sharma
 
Top 8 sales order processor resume samples
Top 8 sales order processor resume samplesTop 8 sales order processor resume samples
Top 8 sales order processor resume samplesjomjach
 
Crit review2002
Crit review2002Crit review2002
Crit review2002H Courrier
 
El Sistema Nervioso
El Sistema NerviosoEl Sistema Nervioso
El Sistema NerviosoMariaPonceB
 
A brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brandsA brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brandsSameer Mathur
 
Consumer straying from rational decisions
Consumer straying from rational decisionsConsumer straying from rational decisions
Consumer straying from rational decisionsSameer Mathur
 

Viewers also liked (20)

Speak such that people want to listen
Speak such that people want to listenSpeak such that people want to listen
Speak such that people want to listen
 
HungryBags - Dubai Points of Interest
HungryBags - Dubai Points of Interest HungryBags - Dubai Points of Interest
HungryBags - Dubai Points of Interest
 
Presentation engine operation
Presentation engine operationPresentation engine operation
Presentation engine operation
 
Sentence of everyday use
Sentence of everyday useSentence of everyday use
Sentence of everyday use
 
Informatica
InformaticaInformatica
Informatica
 
Scot Ulmer: 5 Useful Tips For Buying Real Estate
Scot Ulmer: 5 Useful Tips For Buying Real Estate Scot Ulmer: 5 Useful Tips For Buying Real Estate
Scot Ulmer: 5 Useful Tips For Buying Real Estate
 
Tips for presentations
Tips for presentationsTips for presentations
Tips for presentations
 
Top 8 insurance processor resume samples
Top 8 insurance processor resume samplesTop 8 insurance processor resume samples
Top 8 insurance processor resume samples
 
Castle Peles
Castle PelesCastle Peles
Castle Peles
 
preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?
 
Significance Of Body Language
Significance Of Body LanguageSignificance Of Body Language
Significance Of Body Language
 
Top 10 custom protection officer interview questions and answers
Top 10 custom protection officer interview questions and answersTop 10 custom protection officer interview questions and answers
Top 10 custom protection officer interview questions and answers
 
MECANISMOS
MECANISMOSMECANISMOS
MECANISMOS
 
Independent Analysis of
Independent Analysis ofIndependent Analysis of
Independent Analysis of
 
What is marketing and what is marketed
What is marketing and what is marketedWhat is marketing and what is marketed
What is marketing and what is marketed
 
Top 8 sales order processor resume samples
Top 8 sales order processor resume samplesTop 8 sales order processor resume samples
Top 8 sales order processor resume samples
 
Crit review2002
Crit review2002Crit review2002
Crit review2002
 
El Sistema Nervioso
El Sistema NerviosoEl Sistema Nervioso
El Sistema Nervioso
 
A brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brandsA brand is forever! A framework for revitalizing declining and dead brands
A brand is forever! A framework for revitalizing declining and dead brands
 
Consumer straying from rational decisions
Consumer straying from rational decisionsConsumer straying from rational decisions
Consumer straying from rational decisions
 

Similar to How can company exploit the potential of public

What are the guidelines for effective brand building events
What are the guidelines for effective brand building eventsWhat are the guidelines for effective brand building events
What are the guidelines for effective brand building eventsSameer Mathur
 
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
 
Public Relations & Publicity
Public Relations & Publicity Public Relations & Publicity
Public Relations & Publicity Anubha Rastogi
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relationssaurav kishor
 
the strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie Otienothe strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
 
covering letter m
covering letter mcovering letter m
covering letter mAbid Rashid
 
2012 B2B social media summit - Building brand ambassadors from within
2012 B2B social media summit - Building brand ambassadors from within2012 B2B social media summit - Building brand ambassadors from within
2012 B2B social media summit - Building brand ambassadors from withinTrish Nettleship
 
What are Public Relations and Everything that You Need to Know About its Impo...
What are Public Relations and Everything that You Need to Know About its Impo...What are Public Relations and Everything that You Need to Know About its Impo...
What are Public Relations and Everything that You Need to Know About its Impo...India Assignment India
 
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...From Engagement to Conversions Why Choosing the Best Social Media Marketing A...
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...BellPepper Marketing
 
Protecting Your Brand-Managing Online Reputation with SMM.pdf
Protecting Your Brand-Managing Online Reputation with SMM.pdfProtecting Your Brand-Managing Online Reputation with SMM.pdf
Protecting Your Brand-Managing Online Reputation with SMM.pdfGrowfollows
 
Social Media Presentation for RACi
Social Media Presentation for RACiSocial Media Presentation for RACi
Social Media Presentation for RACiKINSHIP digital
 
Thinker Venture Consultancy
Thinker Venture ConsultancyThinker Venture Consultancy
Thinker Venture ConsultancySher Teng Tee
 
Outsourcing Social Media - 6 Tips To Success
Outsourcing Social Media - 6 Tips To SuccessOutsourcing Social Media - 6 Tips To Success
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
 
Public relation
Public relationPublic relation
Public relationVikram Ram
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising programSameer Mathur
 

Similar to How can company exploit the potential of public (20)

What are the guidelines for effective brand building events
What are the guidelines for effective brand building eventsWhat are the guidelines for effective brand building events
What are the guidelines for effective brand building events
 
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...
 
Ads corporate presentation
Ads corporate presentationAds corporate presentation
Ads corporate presentation
 
Public Relations & Publicity
Public Relations & Publicity Public Relations & Publicity
Public Relations & Publicity
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relations
 
the strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie Otienothe strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie Otieno
 
covering letter m
covering letter mcovering letter m
covering letter m
 
Channel PR Credentials PPT
Channel PR Credentials PPTChannel PR Credentials PPT
Channel PR Credentials PPT
 
2012 B2B social media summit - Building brand ambassadors from within
2012 B2B social media summit - Building brand ambassadors from within2012 B2B social media summit - Building brand ambassadors from within
2012 B2B social media summit - Building brand ambassadors from within
 
Social Maturity
Social Maturity Social Maturity
Social Maturity
 
What are Public Relations and Everything that You Need to Know About its Impo...
What are Public Relations and Everything that You Need to Know About its Impo...What are Public Relations and Everything that You Need to Know About its Impo...
What are Public Relations and Everything that You Need to Know About its Impo...
 
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...From Engagement to Conversions Why Choosing the Best Social Media Marketing A...
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...
 
Whitepaper newrole
Whitepaper newroleWhitepaper newrole
Whitepaper newrole
 
Protecting Your Brand-Managing Online Reputation with SMM.pdf
Protecting Your Brand-Managing Online Reputation with SMM.pdfProtecting Your Brand-Managing Online Reputation with SMM.pdf
Protecting Your Brand-Managing Online Reputation with SMM.pdf
 
Social Media Presentation for RACi
Social Media Presentation for RACiSocial Media Presentation for RACi
Social Media Presentation for RACi
 
Thinker Venture Consultancy
Thinker Venture ConsultancyThinker Venture Consultancy
Thinker Venture Consultancy
 
Outsourcing Social Media - 6 Tips To Success
Outsourcing Social Media - 6 Tips To SuccessOutsourcing Social Media - 6 Tips To Success
Outsourcing Social Media - 6 Tips To Success
 
Public relation
Public relationPublic relation
Public relation
 
IMC
IMCIMC
IMC
 
What are the steps required in developing an advertising program
What are the steps required in developing an advertising programWhat are the steps required in developing an advertising program
What are the steps required in developing an advertising program
 

More from Sameer Mathur

Preserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case StudyPreserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case StudySameer Mathur
 
The one thing you must get right when building a Brand
The one thing you must get right when building a BrandThe one thing you must get right when building a Brand
The one thing you must get right when building a BrandSameer Mathur
 
Creativity in advertising-a havard business article
Creativity in advertising-a havard business articleCreativity in advertising-a havard business article
Creativity in advertising-a havard business articleSameer Mathur
 
Too many ads on my mobile
Too many ads on my mobileToo many ads on my mobile
Too many ads on my mobileSameer Mathur
 
intern under prof. mathur
intern under prof. mathurintern under prof. mathur
intern under prof. mathurSameer Mathur
 
Presentation 4, End of Marketing Intern
Presentation 4, End of Marketing InternPresentation 4, End of Marketing Intern
Presentation 4, End of Marketing InternSameer Mathur
 
Preseve the luxury or extend the brand
Preseve the luxury or extend the brandPreseve the luxury or extend the brand
Preseve the luxury or extend the brandSameer Mathur
 
Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article)Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article)Sameer Mathur
 
Gino sa – distribution channel management
Gino sa – distribution channel managementGino sa – distribution channel management
Gino sa – distribution channel managementSameer Mathur
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmSameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
Disney consumer products
Disney consumer productsDisney consumer products
Disney consumer productsSameer Mathur
 
Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for? Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for? Sameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good forSameer Mathur
 
How should sales promotion decision be made
How should sales promotion decision be madeHow should sales promotion decision be made
How should sales promotion decision be madeSameer Mathur
 
What is brand equity?
What is brand equity?What is brand equity?
What is brand equity?Sameer Mathur
 
What is a brand, and how does branding work?
What is a brand, and how does branding work?What is a brand, and how does branding work?
What is a brand, and how does branding work?Sameer Mathur
 

More from Sameer Mathur (20)

Preserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case StudyPreserve the Luxury Or Extend the Brand? HBR Case Study
Preserve the Luxury Or Extend the Brand? HBR Case Study
 
Module 4 assignment
Module 4 assignmentModule 4 assignment
Module 4 assignment
 
The one thing you must get right when building a Brand
The one thing you must get right when building a BrandThe one thing you must get right when building a Brand
The one thing you must get right when building a Brand
 
Creativity in advertising-a havard business article
Creativity in advertising-a havard business articleCreativity in advertising-a havard business article
Creativity in advertising-a havard business article
 
Too many ads on my mobile
Too many ads on my mobileToo many ads on my mobile
Too many ads on my mobile
 
intern under prof. mathur
intern under prof. mathurintern under prof. mathur
intern under prof. mathur
 
Presentation 4, End of Marketing Intern
Presentation 4, End of Marketing InternPresentation 4, End of Marketing Intern
Presentation 4, End of Marketing Intern
 
Preseve the luxury or extend the brand
Preseve the luxury or extend the brandPreseve the luxury or extend the brand
Preseve the luxury or extend the brand
 
Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article)Creative that cracks the code(hbr article)
Creative that cracks the code(hbr article)
 
Gino sa – distribution channel management
Gino sa – distribution channel managementGino sa – distribution channel management
Gino sa – distribution channel management
 
Grey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crm
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
Disney consumer products
Disney consumer productsDisney consumer products
Disney consumer products
 
Goodyear
GoodyearGoodyear
Goodyear
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for? Case analysis on What are Brands Good for?
Case analysis on What are Brands Good for?
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
How should sales promotion decision be made
How should sales promotion decision be madeHow should sales promotion decision be made
How should sales promotion decision be made
 
What is brand equity?
What is brand equity?What is brand equity?
What is brand equity?
 
What is a brand, and how does branding work?
What is a brand, and how does branding work?What is a brand, and how does branding work?
What is a brand, and how does branding work?
 

How can company exploit the potential of public