Social media strategy, tactics, game plan & who we are... and Social Media 2010
What’s happening? Business is changing “ People are in control social of media, not PR Firms, Marketing Departments or Strategy Firms, we need to be aware of the conversation: Listen, Plan and Partake in it.” Michael J Lis owner SPECK Media Activities performed on social channels Business success ultimately requires participation in the conversations that are taking place online. Conversations in the social ecosystem. Marketing investments must therefore create services to enable these conversations in social media. Any way you look at it, social media is here to stay and now it’s time to join the conversation. Commenting on Something 89% Writing a blog 23% Messaging Friends 73% Uploading videos 19% Uploading Photos 49%
It all begins with a strategy A social media strategy can help: <ul><li>1 - With Education </li></ul><ul><ul><li>By learning about how a comprehensive social media strategy works (internally). </li></ul></ul><ul><ul><li>By learning more about your customers and understanding their (met & unmet) needs. </li></ul></ul><ul><ul><li>2 - With Prioritization </li></ul></ul><ul><ul><li>Understanding which social media channels and tactics to use and why. </li></ul></ul><ul><li>3- With Measurement </li></ul><ul><ul><li>Determining the correct measurement areas (baseline vs. KPI). </li></ul></ul><ul><ul><li>Determining success. </li></ul></ul><ul><li>4- With Culture </li></ul><ul><ul><li>Seeing how social media can play a roll in brand development and all marketing initiatives. </li></ul></ul><ul><ul><li>Gaining the knowledge and understanding on how to make a cultural shift to social media. </li></ul></ul>
We are... <ul><li>Our mission is to help global brands find strategic approaches to social media and Social Media Process Design . </li></ul><ul><li>Our strategies help organizations create relevant and profitable experiences via social media and social media channels. </li></ul>goals objective objective objective insight brand strategy tactic tactic K.P.I. K.P.I. K.P.I. insight synthesis Discovery Definition Design “ Discovery & Design – our methodology SPECK Media
We focus only on social media. Why? Because if you are good at something you shouldn’t dilute the product. Every project we do is based on insights into needs and aspirations of your customers as we develop a deeper understanding of how the power of social media and technology networks can be leveraged to change the economics of your business and facilitate new business and networked marketing models. What do we do? Why do we do it?
Our Approach Bought Owned Earned <ul><li>This media consists of: </li></ul><ul><li>Print advertising </li></ul><ul><li>Television </li></ul><ul><li>Web banners, paid search </li></ul><ul><li>Media deals </li></ul>It attracts: <ul><li>This media consists of: </li></ul><ul><li>Corporate website </li></ul><ul><li>Portals </li></ul><ul><li>Micro sites </li></ul>It attracts: <ul><li>This media consists of: </li></ul><ul><li>Social media channel content </li></ul><ul><li>Blogs, videos, comments, pictures, stories, conversations, wiki’s, feedback, tweets, applications, emotion cons and ratings </li></ul>It attracts: is centered around the Bought , Owned , Earned rationale. Every organization has already invested time and money in the bought and owned channels. We enable companies to utilize the Earned channel where the conversation begins and sustains itself.
Our Process Model <ul><li>We have designed a unique process for tackling social media projects. We call it the Social Media Design Process . It involves identifying & designing the following: profiles, channels, tactics, game plan and social media strategy. This process helps clients achieve maximum ROI for social media initiatives. </li></ul>Social Media Universe Social Media Channel Social Media Channel Social Media Channel Social Media Tactic Social Media Game Plan Social Profile
Social Scanning Social Media Organizational Road Mapping Social Media Game Plan Development Persona / Social Ladder Design Social Analytic Tracking & Measurement Social Media Strategy Design Social Media Tactic Design & Implementation Our Services Our integrated strategic services focus on a holistic approach for social media business design within organizations. + + + We believe companies need a game plan, not a PR Firm. Does your company embark on a marketing campaign without a strategy? Then why jump into social media without one?
The only way we consider projects a success is if we impact your numbers. On every project we work to establish the desired KPI’s (Key Performance Indicators) for the project. We view projects as challenges and at the start of every project we baseline your current numbers in these areas and set the KPI goal for each. We work to reach and exceed this goal on every project we do. “ ” Industry-wide On time, on budget On time, on budget Challenged Cancelled 29% 53% 18% 100% What determines success? We understand that social media has different types of risks and outcomes, that’s why we are always on time and on budget to make sure that you can focus on our results. Who is handling your social media initiatives? Are they doing the job you intended? Social Media Projects
Why not join the conversation? To see, hear or learn more visit us at: www.speckmedia.com our services, news and everything else at the website @SPECKmedia our thoughts on Twitter http://www.slideshare.net/littleSpeck our decks at Slide Share