Bullet PR Social Media Junction Introduction Pres May 2010

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  • I’d like to start by thanking you all for attending. We are excited by the possibilities that advances in digital and social media bring to the world of PR and marketing. And this was one reason why we organised the conference. Over the course of the last few years we’ve seen great changes in the way media interacts with the public. It’s been tricky to work out who should be playing what role and we’ve certainly learnt a hell of a lot from working with clients on integrating Social Media into their businesses. We are definitely still learning, but from a PR perspective, we feel like we now have a good understanding of our role in communicating the right messages via the Social Media platforms available.
  • The Massachusetts Institute of Technology recently did a study of 41.7 million Twitter profiles and 106 million tweets, which found that the average degree of separation on Twitter is four, as opposed to the traditional adage of six degrees of separation. Who knows how much this is in New Zealand, but it’s certainly even smaller. This shows just how powerful a medium it is. There are arguments to say it is just the current fad and there will be a new, and trendier, kid on the block soon, but the message will surely remain the same: if you have something valuable to share, Social Media is the place to share it.
  • Lots of followers, likes or subscriptions to your blog is not the be-all and end-all of Social Media success. Why? Because Social Media is all about sharing information. A hundred people, with a hundred followers each, have the ability to spread information very quickly. But, again, it’s largely dependent on having something valuable to share. The same study from MIT, found that 75% of all re-tweets happen within an hour of the original tweet. This is a good example of the importance of timing in Social Media and shows the extra thinking required to deliver a message as effectively as possible.
  • If the company you represent has a simple announcement, such as new management or an update on the share price, sending out a blanket press release will suffice. However, if there is any depth to the message you are promoting, then there must be depth to the delivery. Social Media is a great platform for this delivery because it facilitates a conversation rather than one-way communication.
  • One of the most important, but often forgotten, results of good communication is the internal buy-in and pride felt by employees. People like to feel part of something greater than the individual and something successful.
  • Social Media offers more opportunities for more employees to become engaged through external communication. It’s important to remember that there will always be people within a company who are less keen than others to get involved in Social Media. But they can still contribute to the process and benefit from the results. If they have great content, that will help promote the company in the right way, go to them and be proactive about getting the information to the wider world. Be the facilitator.
  • So, that’s an outline of where we see ourselves in the Social and Digital Media mix. Today you will here from a whole host of great speakers, telling their stories and giving their insights, into how you can get the most out of Social Media for your business. But in addition to picking up hints and tips, we want you to go away from this conference with a better understanding of your role in using Social Media as a platform for communicating with customers. Everyone has a different part to play, but what’s yours?
  • So, that’s an outline of where we see ourselves in the Social and Digital Media mix. Today you will hear from a whole host of great speakers, telling their stories and giving their insights, into how you can get the most out of Social Media for your business. But in addition to picking up hints and tips, we want you to go away from this conference with a better understanding of your role in using Social Media as a platform for communicating with customers. Everyone has a different part to play, but what’s yours?
  • The Massachusetts Institute of Technology recently did a study of 41.7 million Twitter profiles and 106 million tweets, which found that the average degree of separation on Twitter is four, as opposed to the traditional adage of six degrees of separation. Who knows how much this is in New Zealand, but it’s certainly even smaller. This shows just how powerful a medium it is. There are arguments to say it is just the current fad and there will be a new, and trendier, kid on the block soon, but the message will surely remain the same: if you have something valuable to share, Social Media is the place to share it.
  • The Massachusetts Institute of Technology recently did a study of 41.7 million Twitter profiles and 106 million tweets, which found that the average degree of separation on Twitter is four, as opposed to the traditional adage of six degrees of separation. Who knows how much this is in New Zealand, but it’s certainly even smaller. This shows just how powerful a medium it is. There are arguments to say it is just the current fad and there will be a new, and trendier, kid on the block soon, but the message will surely remain the same: if you have something valuable to share, Social Media is the place to share it.
  • Bullet PR Social Media Junction Introduction Pres May 2010

    1. 1. Welcome to Social Media Junction <ul><li>Nicholas O’Flaherty, Bullet PR </li></ul><ul><ul><li>bulletpr.co.nz </li></ul></ul><ul><ul><li>bulletpoints.co.nz </li></ul></ul><ul><ul><li>linkedin.com/in/nicholasoflaherty </li></ul></ul><ul><ul><li>twitter.com/nickoflaherty </li></ul></ul>
    2. 2. The Shift <ul><li>4 degrees of separation? </li></ul>
    3. 3. The Shift <ul><li>Quantity doesn’t mean Quality </li></ul>
    4. 4. The PR Shift <ul><li>‘ Traditional’ PR is fading in its importance </li></ul><ul><li>Digital Engagement is the future, but it requires a deeper understanding of the media and of the customer </li></ul>
    5. 5. Good things take time <ul><li>There is, and never will be, a silver bullet. It’s about changing perceptions through ongoing engagement </li></ul>
    6. 6. <ul><li>It’s about what’s on the inside... </li></ul>
    7. 7. It’s about what’s on the inside... <ul><li>Social Media is the same </li></ul><ul><li>Give a little guidance, but empower employees to get involved in Social Media in their own way (if they want to) </li></ul>
    8. 8. <ul><li>What’s your role? </li></ul>
    9. 9. <ul><li>What’s your role? </li></ul>
    10. 10. Thank you to our sponsors <ul><li>NZ Marketing Magazine </li></ul><ul><li>Marketing Association </li></ul><ul><li>PRINZ </li></ul><ul><li>Amcham </li></ul><ul><li>IAB </li></ul><ul><li>Toi Toi Wines </li></ul>
    11. 11. Housekeeping <ul><li>WIFI: Marketing </li></ul><ul><li>Twitter: #smj </li></ul><ul><li>Evaluation form </li></ul>

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