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7 steps to social media. ROI strategy not tactics


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7 steps to social media. ROI strategy not tactics

  1. 1. Being strategic in social media <br />Tactics aren’t strategy and do not deliver ROI<br />
  2. 2. Look new tools!Everybody is very excited about social media <br />
  3. 3. But.. what to do with it?Only 25% of managers say that they gained “real, tangible value” from social media* <br />*Social Network Outlook 2010 eMarketer <br />
  4. 4. Because most just experiment!An increasing amount of effort, time and money is spent in social media <br />
  5. 5. Leading to wasted energy and resourcesWithout a clear goal it’s unlikely you will stumble on real value <br />
  6. 6. People confuse tactics with strategyTactics are only to help you deliver a strategy<br />Tactics are not A Strategy<br />
  7. 7. 7 Steps to success in social media Without them you are just bashing rocks around <br />What do you want to achieve & why?<br />What’s the best way to achieve those goals? Is social one of them?<br />Frame the strategy<br />Check it answers your goals<br />Now think about the best tools<br />Then plan tactics<br />Post event: Share learnings<br />
  8. 8. 1. What do you want to achieve & why?You should only use social media if it is aligned to your existing or new goals<br />=<br />=<br />CAVEMAN CONGA!!<br />=<br />=<br />
  9. 9. 2. What’s the best way to achieve those goals?You must know the landscape. Do your research. Build strategy from facts.<br />
  10. 10. 3. Frame the strategyKnow you objectives and how success can be measured <br />
  11. 11. 4. Check it answers your goalsDoes the strategy meet my needs? <br />
  12. 12. 5. Now think about the best toolsIs social media one of them? If so which platform is most effective?<br />
  13. 13. 6. Only then plan tacticsMake a plan and stick to it but be prepared for the unexpected <br />
  14. 14. 7. Post event: Share learning'sSocial media is new. We are all learning the rules… together. So share!<br />
  15. 15. Remember! What are you trying to achieve? What is the Strategy? <br />Why do I want Fans & followers? <br />What will I do with them once I have them?<br />How do they bring me a value? <br />How can I measure this value?<br />
  16. 16. About MeA passionate advocate of social media and ‘Open Business’ <br />Jamie Burke<br />CEO 90:10 Group Ltd<br />Twitter: Jamie247<br />Email:<br />