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Bringing Your Social Media Strategy to Life
Presenter: Michele Martinez Wingate, social media manager, American Family Insurance
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Michele will discuss the organization’s overall brand strategy and how the social media strategy supports that brand. She’ll focus on how owned, earned and paid media all work together to support social media efforts with (1) strong content that connects fans to the brand, (2) social causes, (3) assessing and testing new social media channels, and (4) handling negative customer feedback.