What is Social Media and how can it work for my leisure business

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Slides by Ben Kinnaird and Helen Coldicott

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What is Social Media and how can it work for my leisure business

  1. 1. Social Media What is it and how canit work for my business?
  2. 2. Part 1 What isSocial Media?
  3. 3. Socialas in socialising, chatting, making friends, sharing, recommending or just keeping in touch
  4. 4. Mediaas in various types and formats
  5. 5. GettingInvolved
  6. 6. Know
  7. 7. Like
  8. 8. Trust
  9. 9. Part 2Using Social Media in business
  10. 10. Social Media in business Promotion
  11. 11. Social Media in businessBetter informedPotential clients ResearchNew markets
  12. 12. Social Media in business Sharing
  13. 13. Social Media in business CustomerSatisfaction
  14. 14. Getting startedMaking a plan
  15. 15. Step 1 - Understand What do you want to achieve Who is your target audienceWhat are your audience interested in
  16. 16. Step 2 - EngageFocus on relevant topics Decide how often Start simple
  17. 17. Step 3 - ConvertAction you want people to take How will you measure this Feedback into step 1
  18. 18. Bonus Part 3Social Media Tips
  19. 19. Social Media Tips - Twitter Raise your profile by talkingto famous people & organisations with large followings
  20. 20. Social Media Tips - Twitter Raise your profile
  21. 21. Social Media Tips - Twitter Raise your profile
  22. 22. Social Media Tips - Facebook Build relationships byLiking businesses & people you want to work with then @mentioning them
  23. 23. Social Media Tips - FacebookLike experts or popular destinations then...
  24. 24. Social Media Tips - Facebook...share & comment on their updates
  25. 25. Social Media Tips - LinkedIn Creative, 100% complete profileshelp you to stand out from the crowd
  26. 26. Social Media Tips - LinkedIn Stand out from the crowd
  27. 27. Social Media Tips - TripAdvisorResponding to negative reviews
  28. 28. Social Media Tips - TripAdvisorResponding to negative reviews
  29. 29. Openquestions
  30. 30. Thank You ;)InventiveWorkshops.com Follow us @BenKinnaird and @HelenColdicott

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