1. Yijie (Jack) Ma (619)-709-1437 yijiema@sandiego.edu 6730 Glidden St. Apt. M5, San Diego, CA 92111
EDUCATION
University of San Diego, School of Business Administration, San Diego, CA 2013 - 2015
Master of Business Administration, concentrating on Marketing
Qingdao Agricultural University, Qingdao, China 2004 - 2009
Bachelor of Arts, Chinese Language and Literature；Mechanical Engineering（2004-2006）
PROFESSIONAL QUALIFICATIONS
o Marketing Planning and Strategizing
o Marketing Research
o Marketing Analysis (Using SPSS, Excel)
o Supply Chain Management
o Creative Writing
o Brand Management
o Media Planning
o Financial Analysis
o Human Resource Management
PROFESSIONAL EXPERIENCE
Regional Managerin Enok Horizon, LLC, San Francisco 2015 – Present
--Promoting Linco App in San Diego area
--Recruiting ESL teachers for Linco App
CEO Assistant in Business RaterIndustry, LLC, San Diego 2014
-- Worked directly with theCEO to develop a strategy for extending the company’s reach into the higher education industry
-- Created and implemented a 40 question survey to assess student satisfaction at local universities
-- Conducted data analysis using Excel and SPSS and drafted a report on areas of profitability for the company
Film Volunteerin Japanese FriendshipGarden of Balboa Park, San Diego 2014
-- Worked with a team of 6 peopleto create an educational and promotionalvideo about theJapanese Friendship Garden
-- Conducted research on historical documents covering the40-year history of the Garden, compiled information, and made
recommendations for content to include in thefilm
-- Created an outline of the film’s content and drafted sections of the script
Founder and General Managerof Buluolin Agricultural Co. (Buluolin) 2009 - 2013
--Founded Jiaozhou Buluolin Agricultural Company-distributor of Chengdu Newsun Crop Science Co.,Ltd products
--Created and operated the strategy of “market buffer area”, and solved theproblem of cross-region sale of fertilizer
--Created and operated the strategy of “brand bombing”, designed advertising cards and wroteslogans for Newsun, and later the cards and
slogans were used nationwide, increasing the popularity of Newsun products
--Gained 206 retailors and sold 620 tons fertilizer in 2010, ranking #1 among the new agents of Newsun in Shandong province
--Trained four interns of Newsun and later they all became regional managers, so that my company was called “manager producing factory"
by the leaders of Newsun
--Operated the strategy of “technology marketing”, and established example croplands, creating new records of potatoes and peanuts yields
Vice President of Jintong Trading Co. (Jintong)-distributorof Tsingtao Beerand othercommodities 2009 – 2013
--Created the strategy of “exchanging alcohols with grain” to clear out the backlog of inventory under economic depression of 2013
--Created the strategy of cross-industries marketing- transplanting theGuibin Alcohol of Qingdao Brewery Co., Ltd. to the market network
of Tsingtao Beer, and sold more than 20-thousand boxes of theproducts in 2010
--Originated the strategy of “doing deep marketing rather than broad” in thebackground of economy recession of China, increasing the
revenue by 76% during Spring Festival of 2010 more than thesame period of 2009
--Operated the strategy of “All-staff Marketing”, and created an atmosphere of marketing in thecompany to drive sales
--Applyingways of managing chain stores to manage our retailers, gaining more revenues and making them more loyal to our company
--Used thestrategy of collaborating with competitors and solved market conflicts for Tsingtao Beer
--Improved logistics layout, increasing efficiency of inventory and transportation and reducing conflicts between joint market areas
--Established POS to connect retail department, wholesale department and logistics department, improving management efficiency
Journalist in Jiyang TV 2009
--Developed the strategy of “Agricultural Technology Chain” and wrote a relating news report which was reprinted by four national medias
--Investigated and covered the situations of crop diseases of Shandong and invited agronomists to help farmers heal the diseased crops
--Wrote scripts for Jiyang News anchors
--Edited Jinwei Agriculture, the internal newspaper of a sponsored enterprise
PRACTICING PROJECTS
Mechanical Engineering Practice Legal and Entrepreneurial Finance (Spain, Morocco) US Market Analysis for Maxview (Shanghai)
Global Supply Chain (Hong Kong) Smart Beta Business Analysis for Brandes Brand Strategy Analysis for Leo Diamond
PUBLISHMENT
Snow in the Sunset (A Novel) Qiutong (pseudonymof MaYijie) 09/2012 Qingdao Publishing House
LinkedIn: https://www.linkedin.com/pub/yijie-ma/85/3/3b0