1. Curriculum Vitae
PERSONAL
INFORMATION
RUMIANA DINEVA PAPANI
1,Milenium str., BANKIA, Sofia, Bulgaria
+359897899893; +35929975058
rumipapani@abv.bg
Gender: Female | Date of birth: 15.04.1972 | Nationality Bulgarian
Profile Summary
Core Competencies:
• Proven skills in business and financial management.
• Demonstrated ability to work in a proactively diverse and intern
organization.
• Excellent, proven interpersonal, verbal and written communica
• Demonstrated ability to manage and supervise a staff team.
• Effective problem - solving and mediation skills.
• Demonstrated ability to share skills and knowledge with others
• Proficiency with office computer equipment and software.
• Demonstrated ability to multi - task and work in a fast - paced o
• Proven ability to cope with conflict, stress and crisis situations.
WORK EXPERIENCE
2014 - 2016 Premier Cosmetics Bulgaria BG
Managing Partner – Premier Group
• Business developing of a new brand Premier Dead Sea
• Retail strategy and implementation
• Brand positioning
• Operational management
2007-2013 Estee Lauder Bulgaria & Sarantis BG
Country Manager ESTEE LAUDER BULGARIA EOOD
• Ensures Company growth and profitability
• Presents and implements the company strategy
• Manages, leads, develops and evaluates people
• Manages operational effectiveness
• Improves Business Processes
1. Takes the business forward by providing vision, inspiration and professionalism
of the highest standard.
2. Achieves the maximization of profits and return on investment over the long
term by the prudent and efficient use of resources.
3. Ensures the highest level of customer satisfaction and lowest rate of defection
by building reputation and relationships.
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2. Curriculum Vitae
4. Holds primary accountability for achieving company strategy, goals and in
particular brands sales and P&Ls (including NOP) targets for all brands in the
country.
5. Works closely with affiliate Regional Operational manager and Brand and
Marketing Managers to set goals, develop, and implement plans.
6. Controls cash and working capital effectively within limits set by the GM.
7. Seeks out new ways to increase and develop business opportunities,
executing as a Project manager new projects as: POS, retail openings;
8. Creates and maintains an environment where all management and employees
develop and excel.
9. Responsible for overall operation of the organization within the statutory
requirements and regulations of the country; in this context monitors any
changes and react in time to prevent potential violations of the organization's
work.
10. Follows up and is responsible for keeping financial discipline, rules, strategy
and goals, implementing appropriate systems and procedures for control and
executing.
2004-2007
1999-2004
Brand, Marketing & Sales Manager ESTEE LAUDER BULGARIA EOOD
• Ensures that brands and company image and position are properly
maintained in people and materials, in accordance with corporate
standards.
• Represents brands and the company in a professional and positive manner
when interacting with staff, customers, business partners, and
representatives of advertising agencies, the press, and government.
• Creates and maintains a network of cooperative relationships with business
partners and key customers.
• Works & negotiates for developing of yearly sales targets and economic
agreements, for all brands with distribution.
• Follows up of product status, shelf live, inventory levels
• Follows up of keeping sanitary regulations and trade low for fluently
operations
• Approves decisions on promotions items (including collateral) and
creative concepts
• Decides together with the Marketing Manager for media plans, calendars,
and tools
• Decides together with the Sale out Team for Sales objectives, plans, and
programs
Marketing & PR Manager at Estee Lauder, Clinique & ADF Free Standing Store
part of SARANTIS BG OOD (representative of the above brands)
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3. Curriculum Vitae
1998-1999
1997-1998
1996 -1997
1994 -1996
Pretty Shop and P&C Company
Brand Manager Givenchy & Training Manager P&C Company OOD
Training Manager P&C Company OOD
of CHANEL, DIOR, GIVENCHY, LANCASTER, ELIZABETH ARDEN, IM&JPG
Manager Retail Operations Pretty Shop OOD
Deputy Store Manager Pretty Shop OOD
EDUCATION & TRAINING
1990-1995
1984-1989
University of National and World Economy Sofia
Master Degree in Economics
Mathematic School, Kazanluk
MOTHER
TONGUE(S) Bulgarian
OTHER
LANGUAGE(S
)
UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken
interaction
Spoken
production
English
Fluent Fluent Upper
Intermediate
Upper
Intermediate
Upper
Intermediate
Greek
Fluent Fluent Upper
Intermediate
Upper
Intermediate
Russian Intermediate Intermediate Intermediate Intermediate
COMMUNICATION
SKILLS
Excellent communications skills;
Draws others into self commitment to the collective effort;
Inspires others to exceed expectations;
Shapes the environment to foster a drive toward achievement, learning,
and teamwork. Models behaviour.
OTHER SKILLS Good luxury industry knowledge and network of relationships in the
cosmetic industry –customers, distributors, retailers, suppliers, media,
advertising agencies, and other business partners
COMPUTER SKILLS Excellent of Microsoft Office™ tools
DRIVING LICENCE Category B (clean)
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