1. Education
Work Experience
Astro Films (Plastic Division of Ismail Industries Limited) – Regional Sales Manager (Jul 2015 till date)
 Responsible for Financial and Sales Revenue generation of Pak Rupees 430 million per month on consistent basis.
 Responsibleto managesalesof south region andto ensureconsistent,profitablegrowth in sales revenue through planning,
deployment and management of south region office and sales personnel.
 Performs sales activities on major accounts and negotiates sales price and discounts in consultation with GM Sales &
Marketing.
 Monitor sales and collection targets to ensure that the region is capitalizing on all possible revenue potentials.
 Responsible for creating South Region’s Annual Sales & Marketing Budget and implementing the marketing strategies
accordingly.
 Responsiblefor costingof PlasticsFilmDivision (CPP,BOPP and BOPET) and liaison with Supply Chain and Accounts for it.
 Develops specific plans to ensure revenue growth in all company’s products.
 Actively seeks out and develops new business opportunities consistent with organizational goals .
 Provides quarterly results assessments of sales staff’s productivity.
 Collaborates with GM Sales & Marketing to develop sales strategies to improve market share in all product lines.
 Manages business exposure and risk associated with it.
 Reviews expenses and recommends economies.
 Carrying out continuous Market Research for the region vis-a-vis Prices, Competition and New Customers.
 Mentor sales team, offer advice and provide resources to achieve sales targets.
 To develop and maintain reciprocal workingrelationships with internal departments (Accounts and Finance, IT, Logistics,
Planningand Productionand external stakeholders(customers and competitors) to contribute to the achievement of goals
and outcomes.
Astro Films (Plastic Division of Ismail Industries Limited) – Area Sales Manager (Jun 2012 –Jun 2015)
 Daily evaluation of processes and procedures to meet above average satisfaction for all customers.
 Produced sales forecasts/ budget.
 Supported to help develop strategies to expand and enhance sales in south region.
 Developed new customers and build good relations with the existing ones.
 Monitored and provided continuous and consistent feedback on sales targets and sales team.
 Helped sales team to achieve sales targets/ collection targets and built good relationship with customers.
 Monitored market place and gave feedback on competitor's products/policies.
 Coordination with factories for smooth functionality of the dispatches and planning of production.
International Steels Limited – Key Account Manager Sales & Marketing (Aug 2010 – Jun 2012)
 Achieved Financial and Sales Revenue generation of Pak Rupees 600 million per month on consistent basis in Galvanize
Material.
 Channel developmentthrough south dealers.(Karachi: 12 dealers, Hyderabad: 2 dealers, Nawabshah: 1 dealer, Sukkur: 2
dealers and Quetta: 2 dealers)
 Implemented sales and marketing plan(weekly,monthly,quarterly and annually).Responsiblefor all thesalesand marketing
activities of south region.
 Developed new customers and build good relations with the existing ones.
 Achieved and monitored individual sales target for both existing and new customers.
 Managed and supported B2C commercial strategic business improvement initiatives (e.g. customer services, margin
optimization and channel expansion).
 Found,scrutinized,appointed,and managed dealersin order to builda soliddirectsalespipelineresulting in achievement of
budgeted sales targets.
 Endorsed and enhanced team efficiency, effectiveness and professionalism.
 Ensured optimal coordination between regions and departments like Finance, Planning, Production and Logistics.
Waqas Afzal
 Permanent Address: House # 77-S, Imperial Gardens Home, Barki Road Lahore Cantt, Lahore
 Temporary Address: House # B-89, Jinnah Avenue, Malir Halt, Karachi.
 Contact Number: +92-333-2202365; +92-300-8210491
 Email id:waqas.iba.2009@gmail.com
Qualification Year Institution
MBA - Marketing 2009 Institute ofBusinessAdministration,(IBA Karachi)
BS(4 year)
- Computer Science 2005 Pakistan Air Force,Karachi Institute ofEconomics&Technology
Intermediate - Pre Engineering 2001 Pakistan Air Force,Degree College Faisal(FederalBoard)
Matriculation 1999 Pakistan Air Force,Degree College Faisal(FederalBoard)

2. Nestle-Burque Corporation – Management Trainee (Feb 2010 – Aug 2010)
 Achieved Financialand Sales Revenuetargets of Rupees 180 million per month for powder division.
 Responsiblefor availability & visibility of powder products through better distributionnetwork.
 Managed cashflowsand Key accounts.
 Inventory managementas per principlenorms.
 Branch wise/ area wisedaily & monthlymonitoringof operations and sales.
 Managed CSR(cash to sales ratio) within given limits.
 Frequentmarketvisitswith ASM/RSMwhen required for effectivemonitoring.
Abbott International – Internship at Abbott Pakistan Marketing Department (Jun 2008 – Jul 2008)
 Member of branding teamof Klaricid XL,KlaricidGranules,Iberet,Becefol and Confol.
 Designed an advertisingmaterial on Klaricid XL,KlaricidGranules,Iberet,Becefol and Confol.
 Did marketingresearch on Klaricid regardingitssales.
Digital Networks – Consultant Officer CRM and Key Account Manager (Jul 2005 – Mar 2007)
 Managed Key Accounts-Salesof thecompany.
 Customer portfolio managementand database.
 Supervisethesalesforce.
Jaffer Brothers (Pvt.) Ltd.– Internship at Networks and Computer Maintenance Department (Jul 2004 – Sept 2004)
 Member of team for assigningand distributionof computer systems.
 Standardizedcomputers’operatingsystems.
 Maintained network communication.
Major Term Papers/Projects
 Did comprehensivemarketingprojecton Perceptionof Mospel assigned by AbbottLaboratories Pakistan Ltd.
 Did research on Klaricid (medicine) salesassigned by AbbottLaboratoriesPakistanLtd.
 Conducted a researchon theMarketingIssuesof ShampooIndustry inPakistan.
 Developed a livecaseon StrategicHumanResources ManagementatZulfiqarIndustriesPvtLtd.
 Prepared a comprehensivereporton CorporateGovernanceandCorporateSocial Responsibility atAtlasBank.
 Prepared a comprehensivereporton MarabahaIslamicBanking.
 Prepared a comprehensivereporton InnovationatNiralaSweets.
Extra-Curricular Activities/ Certificates
 Served as member of Seminar Society at IBA.
 Served as member of Social Science Society at IBA.
 Administered 1st
and 2nd
Neosoft software competition at PAF-KIET.
 Participated in 1stNeosoft software competition at PAF-KIET.
 Served as permanent member of Computer Science Society at PAF-KIET.
 Served as permanent member of Final Year Project Exhibition Society at PAF-KIET.
Skills and Interests
 Have “Can Do” approach.
 Strong Sales and Negotiation Skills.
 Very good presentation skills.
 Strong in verbal and written communication.
 Proficient in computer usage, MS Office and ERP.
 Strong work ethics, team leader, work well with others.
 Interested in current affairs, cooking, web-browsing and listening to music.