1. SANJOY BISWAS
B.Com (H), PGDBM(Marketing)
ADD : B-63,PURBAYAN, EXTN. No. 2 , SODEPUR , KOLKATA : 700110
 : marketingsanjoy@rediffmail.com
 : 09836016432
CAREER OBJECTIVE:
Accomplished marketer with over 10 years of professional experience in diverse area,with a
strong work ethic and rich experience in managing Channels Sales & Institutional Sales through
various formats of networks, Market Activity. Extremely motivated for career change goal and
eager to contribute to company’s corporate profits & productivity.
PROFESSIONAL QUALIFICATION
COURSE SESSIONS INSTITUTE
PGDBM(MARKETING) 2004-2006
(REGULAR)
GURU NANAK INSTITUTE OF
MANAGEMENT, NEW DELHI
ACADEMIC ATTAINMENTS
Examinations University/Board Year of Passing Subject (Main)
SECONDARY W.B.B.S.E. 1998 GENERAL
HIGHER SECONDARY W.B.C.H.S.E. 2000 PURE SCIENCE
GRADUATION C.U. 2003 B.Com(H)
ACHIEVEMENTS
 Bagged Annual Rate Contracts for the company.
 Traced various tenders from Public/Private Sector Units like CCE Project, Indian
Railways Catering Services
 Trained & developed employees of various institutions like OCLD, IHC – Crowne
Plaza, Holiday Inn, Carlson – Radisson and many more on Karcher Cleaning Equipment.
 Bagged number of projects like Holiday Inn, Rose Valley Mandermoni, Crown Plaza,
Clean Train Station, Eden Gardens, ITC, TCS, The Park, South City International
School,etc.

2. CAREER HIGHLIGHTS
KARCHER INDIA
Territory Manager(June,2016 to present)
KARCHER India, the 100% subsidiary of the 80 year old, world's largest manufacturer of
cleaning systems, Alfred KARCHER GmbH & Co. KG. KARCHER offers a spectrum of cutting
edge, field proven cleaning machines for several industry verticals such as Hospitality, Health
care, Airports, Railways, Manufacturing Industries, Defense services, Transport Corporations,
Agriculture, Food & Pharmacy Companies and several customers from other spheres spread
across the country.
RESPONSIBILITIES:
 Enable business growth by developing and managing a network of Channel Partners
(Distributors) across assigned territories.
 Identify new market segments and tap profitable business opportunities.
 Developing & executing the marketing communication strategy and supporting the
formulation of overall marketing strategies to attain organizational objectives.
 Engaging in ROI forecasting of all marketing initiatives and evaluating the outcomes of
all marketing campaigns.
 Achieving monthly value sales targets by promoting a range of commercial cleaning
products for commercial Laundries, International chain of Hotels, Resorts and Food
Service outlets.
 Coordinating the after sales service with the customers and the technical services
associates.
 Tracking the competitor’s activities in the assigned region and
segment.
 Participating in industry trade shows and conferences for business
development.
TIME TECHNOPLAST LIMITED
Senior Marketing Executive (Feb,2010 to May,2016)
Time Technoplast Ltd is a trendsetter and pioneer in the matting industry, having turn over more
than 2000.crore , with market leading brands like Astro Turf, Duro turf, Duro soft, Duro wipe,
Duro Rubb, Duromat Carmats and Meadows instant lawn in its repertoire. They have set
benchmarks in the Indian Matting industry and have brought a sweeping change in the landscape
of this industry.
RESPONSIBILITIES:

3.  Customer Development, ensuring a healthy ROI for all existing customers while
furthering the company's initiatives. Appointing new customers to fill up gaps and
expand coverage.
 Managing B2C retail with MAC activities and B2B projects business serving with
Institutional & corporate sector.
 Spearheading the aggressive growth, profitability and mew business expansion initiatives
of Matting business through distribution network.
 Responsible for revenue growth,company objectives,Competitive market shares,
category/Merchandising management,Logistics,product design & development,
Customer service.
 Managing overall Matting business as profit center through
Eastern India.
 Organizing product launches, sponsorship shows, exhibitions
and in shop promotion as a part of product selling, brand
building and market development effort
PALLADIO GLASS LIMITED
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Marketing Executive (May,2007 to Feb,2010)
A leading Indian Group that is engaged in manufacturing and marketing world class quality
building material products for architects across the world. Palladio Group is known for its value
added exclusive designer ceramic tiles, glass mosaics, engineered wood floorings, glass bricks,
porcelain tiles and porcelain mosaics in collaboration with Trend Group S.P.A. Italy.
_____________________________________________________________________________
RESPONSIBILITIES
 Maintaining the channel of sales from distributor to retailer.
 Expanding the dealer infrastructure and ensure volume and market share growth
 Securing approvals & business from reputed Architects, Promoters, Builders,
Institutions ,Corporate, Hotels, Hospitals, Govt. organization, Swimming pool makers &
other large accounts regularly and making presentations for the project requirements
 Effectively using the various available channels in General Trade for selling products.
Involves understanding shopper and trade behavior and taking necessary actions in the
relevant channels to harness growth.
 Collection of payments for Sales made, as per the company norms
 Execute promotion activities and schemes designed for the respective brands

4. Date:
Place: (SANJOY BISWAS)