It Does not Matter How Many Years You Live , What Matters How You Live Them.

1. MUHAMMAD ALI MUFEED
Objective
Maximum utilization of my Communication, Research and Creative skills to bring
a revolution in the field of Marketing and Mass Communications.
Field of Interest: Marketing / Media
Education
2010-MBA in Marketing from Shaheed Zulfiqar Ali Bhutto Institute of Science and
Technology (SZABIST), Karachi Campus.
2006-BCS in Technology Innovations from Shaheed Zulfiqar Ali Bhutto Institute
of Science and Technology (SZABIST), Karachi Campus.
2002-Intermediate (Pre Engineering) from DA Degree College for Men, Karachi
2000-Matriculation (Science) from Falcon House Grammar School, Karachi
Major Courses
• Consumer Behavior
• Advertising
• Entrepreneurship
• Media Management
• Technology Innovations and Design
• Strategic Marketing Management
• Brand Management
• Strategic Management
• Business and Technology Ethics
• Public Relations

2. • Emerging Technologies
• Game Development
• Management Information Systems
• Project Management
Research Reports/Projects
• Advertising Project on “Launch of Holden Motors in Pakistan”.
• Consumer Behavior Analysis on “Failure of Mitsubishi Lancer in Pakistan”.
• Entrepreneurship project on a newly proposed merchandize business
“ROXPLOSION”.
• Brand Equity Analysis of “AXE” Deodorant in Pakistan.
• Marketing Analysis of the “Honda Civic 2007” Advertisement.
• Brand Marketing Analysis of “CK in 2U”.
• Strategic Management project on the “Advertising Industry of Pakistan”.
• Media Management project on “Home Automation Systems”.
• Technology Innovation project on “Open Source” and “New Innovations”.
• Public Relations plan for Dewan Motors.
• Project Plan and Feasibility for WWE event in Pakistan by the title
“WRESTLEANIA PK”.
• Website Content Development for “The Recruiters”.
http://www.therecruiters.com.pk/
• Hosting and Content Development for the television program of
“Dreamworld Stile Summer Challenge Camp Season-2” in 2010.
• Hosted and Co-Directed the television program of “Dreamworld PSO-
Treasure Hunt Family Car Rally 2012”.
• Hosted and Co-Directed the television program of “Dreamworld General
Tire-Treasure Hunt Family Car Rally 2013”.
Work Experience
• Working as an Assistant Brand Manager for NBP Fullerton Asset
Management Limited (NAFA). (May 2014 - Present)
Key Responsibilities
o Development of the Annual Marketing Strategy Plan and ensuring the
effective implementation.
o Managing communication with Advertising and Media Consulting entities.
o Visualization for development of the company‘s marketing and branding
material.

3. o Ensuring effective presence of the company on Electronic and Print Media
platforms.
o Analyzing and Proofreading the annual and monthly Fund Managers
Report in terms of corporate and market presentably.
o Providing research and information to the company’s “Central Knowledge
Development” unit about developments taking place in the business world.
o Development of “Contacts and Information Database” for Retail and
Corporate Sales Teams.
o Monitoring and Improvisation of the website in terms of Layout, Business
Data, Content and the Brand Image.
o External and Internal consumer analysis for improvements in products,
services and enhancement of the brand.
o Analyzing the market for providing the company with high quality and cost
effective printing solutions for the branding material and official
documentations.
o Marketing of company’s products and developments on internet platforms.
o Trainings on communication skills and formal writings for the sales force.
o Providing operational support to the Investor Services Department.
• Worked as a Marketing Executive for Emerald Tower – LandTek
Developers. (March 2012 – May 2014)
Key Responsibilities
o Event Planning and Management.
o Development of “Contacts and Information Database” for Business
Development Team.
o Developing Business Relationships in the market for sales of office
spaces, shops, sponsorships for company’s events and for brand
activations to be conducted at the company’s shopping mall.
o Marketing of company’s business, happenings and developments on
internet platforms such as Facebook, Orkut, Yahoo Groups etc.
o Developing corporate proposals for promotion of company’s products and
services.
o Providing documentation development support and operational support to
the Administration Department.
• Worked as an Innovation and Development Officer and Marketing
Executive for Dreamworld Limited. ( August 2006-August 2011)
Key Responsibilities
o Generation of ideas and strategies for marketing and sales division.

4. o Research and Development related activities required for future group
projects and innovations required at the Resort.
o External and internal consumer analysis for improvements in services
and enhancement of the brand.
o Development and Improvisation of the website and newsletter layout
and content.
o Development and Implementation of Marketing and Media Strategies.
o Developing ideas for events and happenings at the resort.
o Event planning and management.
o Development of “Contacts and Information Database” for event
sponsorships team.
o Marketing of company’s business, happenings and developments on
internet platforms such as Facebook, Orkut, Yahoo Groups etc.
o Managing communication and dealings with Advertising agencies and
Media Buying Houses.
o Developing corporate proposals for promotion of company’s products
and services.
o Hosting and content development for company’s television programs.
o Trainings on communication skills and formal writings for the sales
force.
o Developing Business Relationships in the market for sales of
Membership Packages, Corporate Services Packages, Event
Sponsorships, Brand Activations and Product Inductions.
Internships / Part Time Jobs
• Working as a Part Time – Marketing Consultant for Idea Sync
Technologies (Pvt) Limited.
• Seven Weeks Internship at the ITS-SAP Department of Siemens Pakistan.
(June 2004- July 2004).
Skills
• Capable of making both short and detailed reports and analysis.
• Capable of developing new and innovative ideas.
• Command over written and spoken English and Good Communication
Skills.
• Result Oriented Team Player.
• Capable of giving excellent oral presentations with multimedia visuals.
• Command over Web searching tools such as Searching Crawlers, Search
Engines, Blogs, and E-Groups etc.
• Acting.
• Writing Stories.

5. Interests/Hobbies
• Listening Rock Music.
• Watching Movies, Cartoons and Cricket.
• Social Work.
• Reading magazines, newspapers and books.
Personal Information
Father’s Name: Mufeed Ahmad
Contact Numbers: 0300-2523725/ 021-35857669
E-mail: ammufeed@gmail.com
Permanent Address: 195/1, 39th
Street off Khyban-e-Ittehad, Phase VI, DHA,
Karachi.

6. Interests/Hobbies
• Listening Rock Music.
• Watching Movies, Cartoons and Cricket.
• Social Work.
• Reading magazines, newspapers and books.
Personal Information
Father’s Name: Mufeed Ahmad
Contact Numbers: 0300-2523725/ 021-35857669
E-mail: ammufeed@gmail.com
Permanent Address: 195/1, 39th
Street off Khyban-e-Ittehad, Phase VI, DHA,
Karachi.