1. Ms. Pariyakorn Hakkayanond
94 Santinivej Villages, Soi Ladprao 115,Ladprao Road, Klong-Chan, Bangkapi, Bangkok 10240
Home: 02-375-7888, Mobile: 089-694-3336, 085-348-6386
Personal E-mail: pariyakornh@yahoo.com.,anglemod@yahoo.com.
Expected Salary
Negotiable
Work Experiences
1) Racer Electric (Thailand) Company Limited
- Racer Group of Company was established in 1969 and it has become one of the largest and most well-
known OEM producer for lighting industry under The Racer brand.
- At present racer group of company had branched out into 7 a variegated companies to better support
the group business expansion and efficiency which are consisted of 3 standard manufacturing
factories.
• RACER ELECTRIC (THAILAND) COMPANY LIMITED – manufacturing ballasts, lighting fixtures and
other electrical devices.
• RACER WIRE WORKS COMPANY LIMITED - manufacturing and supplying raw material such as
copper rod, copper coil and enamel copper to customers in various industry.
• RACER CABLE – manufacturing low voltage power cable and high voltage power cable including
distributing both domestically and internationally
Racer employed modern technology and team of professional experts, inspecting production process and
ensuring that all components of product were undergo meticulous quality and standard checkout.
Racer Electric, continuous research and development with modern equipment. Only raw materials of first
suites quality are selected, in order to ensure that our products will meet customer satisfaction and criteria
of Thai Industrial Standard (TIS). The company also emphasizes on production safety and excellent
organization management system
June 2015 – Present Country Marketing manager (Report to General Manager/CEO)
- Handle both Local and international marketing activities.
- Contribute to the development of Marketing Department, there are 5 divisions
1) Marketing Event: Generate all marketing below the line activities supporting all sales channels.
2) Trade Marketing: Trade Promotion year plan with all sales channels, avoid price war across
channel. Premium arrangement.
3) Product Specialist: Product planning both old and new models. Do catalogue and leaflet both local
and international market.
4) Art work: Design POP, banner, catalogue and leaflet etc. Packaging pattern also renovation.
5) Public Relation: There are online and Offline media

2. 5.1 Online: Website, Facebook, Instagrame, and Line.
5.2 Offline: RACER Light magazine, is an internal magazine which are public out of organization.
Company profile both paper and VDO.
- Participating CSR activities to promote “RACER” brand.
- Coordinating with all channels and subordinate to support sales activities ex. Sales, Product Specialist,
Supply chain, R&D etc.
- Expand Marketing activities with International Department ex. Training, Seminar, event etc.
2) Market Go Asia Company
- MARKET GO is a fully-integrated marketing agency with 360 degrees of consumer engagement and
experiential activation. Serving with maximized services of strategic planning, local and direct
marketing, to tailor-made activation plans for both nationwide and local marketing.
MARKET GO is putting all efforts finding solutions which turn typical shoppers into precious buyers by
producing and linkage custom content throughout all channels in order to drive sales.
At MARKET GO, all the talent you need are here in our nimble yet tightly-integrated shopper
engagement and experimental marketing agency which ready to conquer all advantages of the
unstoppable people’s demands for all the things from consumer goods to legal services from our
offices in Bangkok, we generate andexecute creative and strategy for a wide range of regional and
national clients.
Dec 2013 – 1 November 2014 Account Director (Report to Managing Director)
- Responsible for Mr. Muscle (SCJ) Bathroom cleaner product demo and activities in Myanmar.
- Responsible for Glade Scent (SCJ) product demo and activities in Myanmar.
- Cold call for new clients and credential for company profiles every day.
- Looking for new clients for activation both in local and other country.
- Take care old ex. Lion, SCJ, Blackmore, MitrPhol, GED, CP Consumers etc.
3) Jintana Intertrade Company Limited.
- 55 years professional experiences on Lingerie, Branding and Retailer Business. More than 500 stores in
Thailand and Sales portion in up – country 70%, Bangkok 30%. Modern Trade distribution channels
like Big – C, Tesco – Lotus, Makro, Robinson, Central, The Mall, and Imperial World and so on. Target
customers are medium range. Main products are Brassieres, briefs/Panties. Turnover approximately
US$50,000,000 annually. Aim to OEM for America, Europe, Asia and Australia.
June – Dec 2013 International Business Development Manager (Report to Vice President)
- Responsible for export market to other countries, esp.ASEAN is the first zone.
- Open market to AEON, Metro jay a, Prakson Department store in Malaysia.
- Looking for Lingerie distributor in others country such as ASEAN, Middle East etc.
- Contact with Secretary Service to set up JintanaCompany in Malaysia for document, TAX etc.

3. - Contact with CIMB at Malaysia to open company bank account for starting business.
- Take Care Malaysian country sales manager, a subordinate staff who take care Malaysia Business and
report to International Business Development Manager.
- Take care 2 local subordinate for documents preparation and coordinate with foreigner customers.
- Contact with Sales Promoter‘s agency for recruitment and service.
- Contacting with Perspective suppliers for Boots set up in Department store in Malaysia.
- Take care of Myanmar distributor to open sales channel and Marketing support.
- Aim to expand Jintana Brand to others country such as ASEAN (Malaysia, Myanmar, Laos, Cambodia )
Dubai, Australia, Brunei, India, Saudi Arabia, Greek etc.
- Participating with Thai Embassy for exhibition and Faire ex. Trade and Fair at Brunei in Aug 2013.
- Participating with DITP for training and update market information such as Road Show, AEC, SME etc.
4) The Commercial Company of Siam Ltd.(EUROFOOD DEPARTMENT)
Eurofood was created in Bangkok in the year 1990 and is a department of Commercial Company of
Siam Ltd. The company specializes in the import and distribution of a whole range of Mediterranean
food products such as Pasta Range, Olive Oils, Tomato, Cheese, Butter, Cold Cuts, Organic Range etc.
Eurofood is distributing directly in Bangkok to the catering and retail market. It is supported by regional
distributors in the other regions of Thailand like Phuket,Samui, HuaHin, Chiangmai.
The brands we are representing in exclusivity are:
Divella, Alcenero, Riso Gallo, Espuna, Tramier, Paysan Breton and so on.
Jan 2012 – May 2012 Retail Sales Manager (Report to General Manager)
- Responsible to Retail markets for the whole regions in Thailand esp. Big – C , Tesco, Top Supermarket,
The Mall,Foodland Market and Viilamarket etc. Also customers in upcountry such as Rim Ping at
Chiang Mai, Food mart at Pattayaetc.
- Take care 2 salesman and 10 merchandisers for sales and marketing activities both internal and
external also report to General Manager. There are both Credit and Consignment business in each
customers.
- Responsible for sales strategies execution, plan, direct and monitor activities of sales teams to achieve
established sales targets.
- Develop sales plan and campaigns and manage the day – to – day activities of sales teams in order to
implement the organization’s overall sale strategy for an assigned geography, product line, market
segment, or list of customers account.

4. - Prepare sales forecast and budgets (demand forecast)
- Monitor sales volume, revenues and costs against forecasts to identify problem area and opportunities.
- Negotiate sales target, sales condition with existing and new customers who are of strategic
importance to the organization.
- Contribute to the development of sales, marketing and customers retention, advertising, pricing and
distribution strategies for area of responsibility.
- Develop strong sales team on the technical aspects of the organization’s products and services,
marketing campaigns and sales promotions and sales techniques, procedures and standards that will
helpthem achieve their sales targets.
- Prepare, monitor, and revise as appropriate on monthly sales incentive scheme.
- Ensure collection of sales revenue within company outstanding day targets, and eliminate potential
bad debts.
- Be integral part of the leadership Team to future develop organizational capability at large.
5) T-Cosmo International (Thailand) Co., Ltd.
A local import company of Cigarette Lighter from Malaysia.Cricket is the most popular brand of
Cigarette Lighterin the world. They have lots of designs which we already promote to 7 eleven,
Jiffy shop (Jet gas station) etc. We also propose to well-known companies for a premium which they
can promote together with their products.
May 2010 – Dec 2011 Sales and Marketing Manager (Report to Managing Director)
- Aim to expand market to Modern trade, Hyper market, Traditional shop and bidding for the premium
goods ex. Alcohols. Promote goods to magazine and poster to the shops. Join in exhibition as a
premium. Contribute sales and marketing activities for all parts of sales channels. To sustain market
share and increase sales via expand market channels together with Key salesman. Increase sales 20%
from 2010.
Key Performance Indicators
1. Responsible on overall merchandise strategy such as assortment mix, price mix, term of payment mix
include competitor analysis, customer analysis, procedure setting etc.
2. Set sales and GP target, review term performance, coach and encourage team to reach company
target.
3. Identify marketing trend and create promotion plan.
4. Manage space allocation and participate to design new fixture and selling atmosphere.

5. 5. Review and evaluate supplier performance.
6. Responsible for other job as assignment.
5)Philips Electronic (Thailand) Ltd. / Bangkok
The market leader of Electronic products in Thailand, whohad Lighting, Consumer Life Style, and Medical
Department. A trading firm of Electronic goods produced from Europe and Asia Pacific factories in Holland,
Germany, Belgium, Poland, China, and Japan etc. under “PHILIPS” brand.
May 2005–February 201 Business Development Manager(Report to ASEAN, APR and GlobalManager)
- Responsible for Special Lighting Division which are Business Unit of Lighting Department. The products
are specific propose to end user’s application such as Optical Lamp, UV Lamp and Infrared Lamp. To
sustain a rapid growth of our business during the past three years, I will have maintain No.1-2 market
share of all special Lighting products & create the new market opportunities for Special Lamp products
in order to achieve 48.5 million baths target by the end of 2008 since start from 24millio n
baths at end of 2004.
- Since 2005, we are set up the new authorized distributor with 32 mil baths sales target., we got the
growth more than 20% every year and increase market share 30% until present.
- Beginning 2009, Start new target opportunity through Vietnam market as per business growth in ASEAN.
Key Performance Indicators (KPI)
1. Developing a strong distribution network in South East Asia.
2. Managing the Business Unit’s growth & profitability.
3. Achieving the Objective of being the preferred brand partner in the industry.
4. Managed a progressive growth of >30% annually.
5. Meeting the company’s Annual Operation Plan with targeted top & bottom line numbers.
6. Set up new Authorized distributor from General Lighting Trade Partner, to focus on Special Lighting
business in Thailand market.
Parallel Responsibilities
1. Communicates & liaise with factory on product management.
2. Managing product port-folio, pricing, costing, approbation and market positioning.
3. Penetrate & explore potential opportunities in the lighting market.
4. Developing & building Philips Special Lamp brand awareness in major market segment.
5. Managing the overall process of NPI and launch campaign.
6. Expanding product lines while maximizing contributing margin.
7. Monitoring the competitive market environment & changes in market dynamics.
8. Cooperating with local Supply Chain Department for new Project “Door – to –Door” with Freight
forwarder such as Expeditor, DHL and UPS etc and report to global supply chain manager in Europe.
9. Cooperate with local financial controller for profit and loss, also balance sheet and report to ASEAN
controllers.

6. 6) Panasonic Electric Works Sales (Thailand) Co., Ltd. / Bangkok
A trading firm of Electronic goods produced from three factories in Thailand and oversea factories in China,
Indonesia and Japan. Products consist of Home Appliances, Lighting, Automation Components, Electrical
Devices and Piping under “National” and “Panasonic” brand.
November2004 – January1998 Senior Sales Executive (Report to Managing Director)
- Execute and evaluate the brand portfolio performance and marketing activities. Manage and control
marketing budgets, including sales and profits objectives, advertising and promotional expenditures for
the small home appliances in Beauty & Health category under Panasonic brand. I am responsible for
brand and sales forecasts in conjunction with sales teams and inventory as well as supply chain of the
assigned product category generate new business within the brand and consumer base. My job
responsible will also cover finding new business opportunities across industry and/or category, work
with the sales teams& our own promoters (20 person in DIY, Hyper market and leading department
stores in the whole region) to identify special selling opportunities or problems and recommend
appropriate action.My cross function also take care of Wiring Device, conduit pipe, Auto Door for both
Distributor and project sales.
January 1998 – January 1996 Sales Coordinator of Lighting Division (Report to General Manager)
- Coordinating with Sales Engineer &Production Department forNew Product Development for Thai market.
- Checking delivery and production lead time with factories both Thailand and abroad.
- Checking Packaging and Instruction booklet of New products
- Preparing product samples & information for Sole distributor
- Supporting dealer’s seminar in term of product explanation.
- Joining with Distributor‘s exhibition at MuangThong, Queens Sirikit Center etc.
- Set up Sale Target and Promotion plan with customers
7) Sino Asia Product (Thailand) Co., Ltd. / Bangkok
A trading firm of garment goods which produced from Thailand sources and export to Japan. Products consist
of Basie, cotton shirt, all underwear goods under “Host Brands”.
September 1995 – December 1995 Export Officer (Report to Managing Director)
- Contacting with over sea customers and local suppliers.
- Issuing Debit Note to over sea customers.
- Coordinating with Japanese designer for new news design of products.
- Quality checking at supplier’s warehouse.
- Contacting with factory raw material and label such as Jintana, Waco etc.
- Propose customers raw material for production in each lots.
8) Novotel Lotus Hotel at Sukhumvit 33 / Bangkok

7. An Accor hotel group from Europe which are well known for hospitality and accommodation. There are so
many branches in Thailand and other countries. Products consist of Room, Food and Beverage, Ftiness, Spa
and etc.
June 1995 – July 1995 Receptionist (Report to Front Office Manager)
- Welcome both walk in and group guests at the front desk.
- Checking the vacancy room for guests.
- Contacting with Bell boy and housekeeping for room available for guests.
- Service all guest’s business ex. Leaving massage for guest, take care guest to the room when requested
to support.
- Transferring job activities to other colleagues in the next shift.
- Take care of Cooperate group customers from agency and tour.
Education
2000-2002 Master Degree
Assumption University
Major: Master of Science in Computer and Engineering Management.
1989-1995 Bachelor Degree
Assumption University
Major: Business Administration, Major in Hotel Management.
1984-1989 Satrivithaya School, Girl High School, Ratchadumneun Road.
1983-1984 Pantawattana School, Bangkok Primary School
SukhothaiRoad,Samsen Area.
Certificate
Certified of Completion (QIC) /July 2005
Certificate of Professional Selling Skill (Achieve global) / November 2005
Certificate of The Seven Habits of Highly effective people, Training Program / November 2005
Certificate of Achievement “Microsoft Excel 2007 Intermediate/ June, 2008
Training
Global International Marketing and Sell Training (IMST Global Summit) in Holland / February 2006-2009
International Marketing and Sell Training (IMST) in China, Malaysia, Singapore / 2005-2009
Organize APR International Marketing and Sell Training (IMST) in Bangkok / April 2007
Organize new product Training for ASEAN customers in Bangkok / December 2009
Individual Development in Hong Kong / November 2007
Presentation Skill in Bangkok / December 2006
Special skills
Business presentation, negotiation and analytical skills

8. Computer programs: Microsoft Word, Excel, PowerPoint, E-mail, Internet, Oracle System, SAP
Typing both Thai and English
Languages
Thai: Native speaker, English: Fluent in all skills
References
Credential available upon request