1. SUMANTA MONDAL
M.SC (ECONOMICS)
Email: sumanta.mondal93@gmail.com
Phone: (M) 8697640865
To work in a stimulating and challenging work milieu that would facilitate the maximum utilization
and application of my broad skills and expertise.
Synopsis
Meticulous and highly accomplished professional with over 5 yrs of experience with big media
brand like Ananda Bazar Patrika, regional channels like Ruposhi Bangla, News Time,
Dhoom Music Channel 10 & High News; Result-oriented decisive executive to maintain high
quality standards to meet challenges of this fast paced, high turn-over industry; Adroit at
working effectively with a wide range of people in highly demanding situations; Persuasive
communicator with well developed business analytical skills.
 Adept at working in high pressure environments with strict deadlines and multiple
deliverables to implement best practices that consistently deliver outstanding results.
 Effective verbal and written communication skills.
 Contributing creative marketing skills and collaborate with a team that enhances the
organization’s success through the use of innovative steps.
 Remarkable ability to work both independently and in a team environment.
Core Competencies
 TAM research analysis at weekly periodicity
 Plan and implement promotional activities
 Generate MIS Report, Inventory Report, and Business Volume Per Day Basis.
 Advertising Billing, Scheduling, Monitoring commercials run as per schedule.
 Coordinate with sales team.
 Promotion for new program launch
 Data Compilation, Tracking of Boxes for Distribution Process.
 Finalization of all Documents & Business process part of Distribution.
 Complete monitoring channel performance in Asansol, Durgapur, Burdwan, and Kolkata
Area.
 Organizing Events.
Executive Highlights
 Developed specific goals to plan, organize and prioritize the work.
 Efficiently and productively analyzed all the tasks undertaken.
 Prepared the proper brand plan.

2.  Excellent decision making skills with a positive approach.
 Reviewing sales reports to determine the success and failure of advertising campaigns.
 Ready for hectic travel plan throughout India.
Education & Credentials
 M.Sc in Economics from Burdwan University in 2009 with 1st
Class.
 B.Sc in Economics Honors from Banwarilal Bhalotia College—Burdwan University in
2007 and is placed in 2nd
class.
 Passed Higher Secondary Examination (XII) in the year 2004 and is placed in 2nd
Division
 Passed Madhyamik Examination (X) in the year 2002 in 1st
Division
Professional Contour
Rahul Springs Pvt. Ltd. (Media Division). (June’16 - till date)
Department: - Market Research
Designation: - Coordinate Research & MIS
Brand Exposure:- R Plus News Channel
Key responsibilities:
 BARC research analysis at weekly periodicity
 Plan and implement promotional activities
 BARC research analysis at weekly periodicity includes
 Identification of
 Top 20 channels based on channel reach and channel share
 Channel reach
 Top unique programs among regional channels
 Study of
 Channel share and time spent parameters
 Market’s GRP trend
 Comparison of TVR, reach and time spent of prime time programs among top channels
 Prime time and non prime time contribution analysis between top channels.
 Data to prepare presentations on market scenario

3. India Cast Distribution Pvt. Ltd. (May’15 – May ‘16)
Department: - Distribution (Affilate Relation)
Designation: - MIS Coordinator (East)
Brand Exposure:- All channel of Viacom18
Key responsibilities:
 Mapping update weekly basis.
 Look into Channel placement as per deal with every deal network.
 Coordinate with sales team.
 Everyday Coordinate with Bihar, Jharkhand, Orissa, North East Team for any updates about our
Channel,
 Box Stock Maintain.
 Coordinate with team for smoothly seeding of boxes.
High Media Infotainment India Ltd. (Sept’13 –April’2015)
Department: - Marketing (Researcher cum Sales Cordinater)
Designation: - Research Executive
Brand Exposure:- High News
Key responsibilities:
 TAM research analysis at weekly periodicity
 Plan and implement promotional activities
 TAM research analysis at weekly periodicity includes
 Identification of
 Top 20 channels based on channel reach and channel share
 Channel reach
 Top unique programs among regional channels
 Study of
 Channel share and time spent parameters

4.  Market’s GRP trend
 Comparison of TVR, reach and time spent of prime time programs among top channels
 Prime time and non prime time contribution analysis between top channels.
 Data to prepare presentations on market scenario
 Plan and implement promotional activities –
 Activity planning for new launch and on-going properties include
 On-ground promotion.
Bengal Media Pvt Ltd, Kolkata (July ’12 - Sept’13)
Department: - Marketing (Researcher cum Sales Cordinater)
Designation: - Research & MIS Executive
Brand Exposure: Channel 10, Tara News, Tara Muzik,
Key responsibilities:-
 Advertising Billing, scheduling and monitoring the spots as per the insertion order.
 TAM research analysis at weekly periodicity.
 Plan and implement promotional activities.
 TAM research analysis at weekly periodicity includes
o Identification of
 Top 20 channels based on channel reach and channel share
 Channel reach
 Top unique programs among regional channels
o Study of
 Channel share and time spent parameters
 Market’s GRP trend
 Comparison of TVR, reach and time spent of prime time programs among top
channels
 Prime time and non prime time contribution analysis between top channels.
 Data to prepare presentations on market scenario
 Co ordination with the Sales and Finance department.
 Preparing business volume in every day.
 Generate MIS report and Inventory report (per Day).
 Ad Credit line with TAG preparation.
 Commercial Tracking System.
 Client wise collection tracking.

5. Events Handled:
 Channel 10 & Royal Infra Properties special Puja Program 2013.
 Channel 10 & Pailan (POTO) Para activity in Kolkata, Howrah & Suburbs.
 Channel 10 & Rice Saraswatir Sera School Event.
ABP Entertainment Pvt. Ltd. (Nov’11 – July ‘12)
Department: - Marketing (Research & Distribution)
Designation: - Research & MIS Executive
Brand Exposure: Sananda TV
Key responsibilities:-
 Execution of events, TV program launching and media sponsoring events in association
with clients.
 Active participation on-ground promotion activity during the launching of new
programmes.
 Planning and complete tracking of boxes in coordination with the sales team to ensure
optimum seeding and placement of boxes in the market , ensuring a trail run well in
advance of the launch.
 Preparation & Finalization of all documents & business processes pertaining to the
distribution process.
 Assist in research/fieldwork necessary to achieve the project field base objectives.
 Assist in the processing of databases related to the project and perform data analysis.
 Continue monitoring channel performance mainly in Asansol, Durgapur, Burdwan area.
Major projects handled:
 Active participation on-ground promotion activity for “Bhola Moheshwar” programe
launched.
 Active participation on-ground promotion activity for “Nayika & Josh” programe
launched
 Active participation on-ground promotion activity for “Sananda Tv” channel launched in
Asansol.
Brand Value Communication Pvt Ltd. (Sept’09 – Nov‘11)
Department: - Marketing (Research & Distribution)
Designation: - Research Assistant
Brand Exposure: Ruposhi Bangla, News time, Dhoom Music.
Key responsibilities:-
 As per Asansol is a one of important market for media industry I am playing a significant
role as a Research assistant for my channel.

6.  Active participation on-ground promotion activity during the launching of new
programmes.
 Market Research and follow the competitive traffic through field survey.
 Assist in research/fieldwork necessary to achieve the project field base objectives.
 Assist in the processing of databases related to the project and perform data analysis.
Major projects handled:
 Active participation on-ground promotion activity during launching our new Programme.
 Implelemented on ground promotion activity for our channel’s new programme
“BondhuTomai “in asansol.
 Implelemented on ground promotion activity for our channel’s new programme “Ki
ashay Badhi Khela ghar” in asansol.
 Capturing the Football World Cup fever “Para Biswocup” where locales met at their
clubs to watch the matches and be live on NEWS TIME during the breaks expressing
their celebration.
Operating System:-
Windows 98, 2000, XP, Mac OS.
Working Software:-
 Media Xpress3.0, MAP3.0.
Extra Curricular Activities
PROJECT EXPERIENCE
Name: - Socio Economic Survey’09 organized by Dept. of Economics, University OF Burdwan
Subject: - Livelihood & Consumption Pattern
Place: - Bishnupur Dist: - Bankura
Personal Details
Father’s Name : LATE SOMNATH MONDAL
Date of Birth : 20.08.1986
Sex : Male
Marital Status : Single
Religion : Hindu
CTC : 3,00000/-
Nationality : Indian
Language Known : English, Hindi, Bengali
Hobbies : Writing Poetry / stories, Listening music
Reference
Kuntal Sarkar (Manager- Research) Sony Entertainment Pvt. Ltd.
Declaration: I hereby declare that the information furnished above is true to the best of my
knowledge and belief.
Date:-

7. Place:- (SUMANTA MONDAL)