1. PHONE 503.927.4292 EMAIL keleleistritz@gmail.com LOCATION Southern California
SUMMARY
EXPERIENCE
EDUCATION
A creative thinker with extensive product marketing expertise and line building strategy. Eighteen years spent
honing both strategic business acumen and in the trench line building for brands large and small, locally and
Internationally. Passionate about making a difference and showcasing my strengths of team building, presentation
excellence, clear product and consumer vision, while striving towards a common goal.
KELE LEISTRITZ
OluKai IRVINE, CA 2011 —- 2015
Senior Product Line Manager : Womens and Kids
Managed all phases of product creation, conceptualization to retail delivery of uniquely diverse lines
Grew the Women’s business by up to 49%, while maintaining all pricing constraints and production goals,
through expanding shelf space and maintaining the integrity of distribution
Led the brand through active and consistent meetings with our retail partners across the country
Prioritized the creation and fostering of meaningful account relationships
Utilized market knowledge to provide clear direction to internal and freelance design and development teams
Salomon Sports WORLD HQ, FRANCE 2009 —- 2011
Lead Product Line Manager
Directed product creation process from conceptualization to retail delivery for Mountain Life category
Translated key performance attributes into lifestyle footwear, staying authentic to the consumer
Prepared all marketing collateral for Regional Sales meetings and Global gatherings
Acted as point person for all International Subsidiaries
adidas International PORTLAND, OR 2006 —- 2009
Category Product Line Manager
Managed all phases of the product creation process for Women’s Training , a newly created Regional category
Developed acute knowledge of multi-directional sports, creativity to generate a constant stream of market relevant
product, while still meeting all pricing and constraints and production goals
Collaborated extensively with apparel counterparts to offer cohesive colors, materials and messages
Key Account Line Manager for Finish Line
Collectively defined and created unique and one of a kind stories within footwear for Finish Line
Met demands of Mall Specialty, a highly competitive athletic environment, requiring a constant stream of unique
selling products to differentiate themselves, to be successful within their channel of distribution
Brought adidas lifestyle running back on the map with four successful launches of Bounce technology
adidas International WORLD HQ, GERMANY 2000 —- 2006
European Footwear Category Merchandising Manager
Created and determined three footwear ranges for seven European sales organizations based on brand
positioning strategy, key market needs, and consumer insight
Proactively identified business opportunities within the Regions to achieve and exceed category goals
Engaged in extensive European travel and market research to master retail and consumer trend direction, to
ensure grown and stability of over 7.5M pairs of shoes
Junior Product Line Manager
Managed all phases of the creation process for retail delivery of 9M pair product range of Kids footwear
Positioned Kids’ Running footwear in a mature market by introducing leading technologies to drive 30% growth
Employed strong analytical skills and creativity to generate a constant stream of new products, while still meeting
pricing goals, an extremely challenging feat in Kids footwear
adidas America PORTLAND, OR 1998 —- 2000
Merchandising Manager
Defined the retail selling prices, color direction and quarterly introduction for the Volume distribution channel in
the US athletic market by working closely with seven key International business units
Acted in partnership responsible for a business growth of $54M over a two year period while closely monitoring
inventory levels and seasonal forecasts within the context of the US margin sales plan
Planned and managed $20M annual sales of SMU business for national Volume accounts
Nike, Inc. WORLD HQ, OREGON 1997 —- 1998
Footwear Product Testing Assistant
Coordinated qualitative footwear field testing results by analyzing and working collectively with the Advance
Product Engineering department on future footwear technologies
Portland State University PORTLAND, OR graduated 1996
Bachelor of Science, Speech & Communication with a Marketing Minor