Tyler Finateri Company Report

1. Tyler Finateri
tfinater

2. Problem
● Internet is a big place
● Hard to find pages that you want

3. Solution
● Search Engine
● Index information about many reachable web pages
● Display pages based on relevance to query

4. Finances 2014
Revenue Profit

5. Finances 2016
● Bing is profitable
● $1 billion in profits for Q1
● First quarter of profit ever

6. Business Model
● Digital Advertising (like Google)
● More users -> more queries
● More queries -> more ad clicks

7. History
June 3, 2009: Bing launches
June 29, 2009: Bing powers Yahoo search
July 14, 2009: BingTweets launches
May 10, 2010: Bing integrates with FB
2011: Google pays Mozilla
2016: Bing actually makes money

8. Secret Sauce
● High search quality
● Prepackaged with Windows/Cortana
● Some great features
○ Flight Cost Prediction
○ Photo Licensing Search
○ Social
○ Bing Rewards!

9. Competition
Social
Personalized Search
Queries/month
(US, billions) 9.72 3.46 1.78
Current Market Share
64% 21.4% 12.2%

10. Competition
Market Share Figures

11. Prediction: Success
● Bing Rewards has potential
● Continuous growth since launch
● Actually makes money

12. References
http://www.timetoast.com/timelines/bing-timeline--3
http://www.pcworld.com/article/255476/bing_social_vs_google_search_plus_your_w
orld_feature_showdown.html
http://lifehacker.com/the-best-things-bing-does-better-than-google-1483983630
https://www.entrepreneur.com/article/224639
http://money.cnn.com/2015/10/23/technology/microsoft-bing-revenue/
http://www.pcworld.com/article/2685215/the-4-reasons-i-switched-from-google-to-bi
ng.html

13. References
http://searchengineland.com/bing-five-years-old-193114
http://www.computerworld.com/article/2471834/e-commerce/how-much-does-google
-fear-microsoft-s-bing--almost--1-billion-worth--as-counted-by-the-fi.html
https://www.ventureharbour.com/visualising-size-google-bing-yahoo/
https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-
Desktop-Search-Engine-Rankings

14. Questions