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Niantic lab - zangnan yu

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The Company presentation about Niantic Lab

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Niantic lab - zangnan yu

  1. 1. NIANTIC Lab Company Presentation EECS 441 Zangnan Yu (yuzan)
  2. 2. John Hanke ● Keyhole : geospatial data visualization ● Google : Google Earth; Google Map ● Niantic : augmented reality mobile games
  3. 3. 2012 Field Trip: guide to the cool, hidden, and unique things in the world around you
  4. 4. 2013 2016 2014
  5. 5. Independence and Investment ● End of 2015 ● $25M in total ● < 100 employs
  6. 6. Business Model ● Ingress: Ads Sponsors ● Pokemon Go: In app purchase ○ 29% of all players, made in-app purchases
  7. 7. Success Component
  8. 8. Max Daily Active User In Millions
  9. 9. Future
  10. 10. Reference: Leveraging the Google Cloud Platform https://www.nianticlabs.com/blog/ These Charts Show That Pokemon Go Is Already in Decline http://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pok emon-go-is-already-in-decline Pokémon GO Usage and Revenue Statistics http://www.businessofapps.com/pokemon-go-usage-revenue-statistics/ Wikipedia https://en.wikipedia.org/wiki/Pok%C3%A9mon_Go https://en.wikipedia.org/wiki/Ingress_(video_game) https://en.wikipedia.org/wiki/John_Hanke https://en.wikipedia.org/wiki/Niantic,_Inc.

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