This document provides an overview of digital marketing and some key digital marketing techniques. It defines marketing and discusses traditional marketing methods like television, newspaper, radio, and magazines. Digital marketing utilizes internet platforms like social media, websites, blogs, and email. Benefits of digital marketing include lower costs than traditional methods, real-time results from analytics, and the ability to track metrics. Common digital marketing methods explained include SEO, social media marketing, pay-per-click advertising, content marketing, video marketing, and affiliate marketing. SEO optimization techniques of on-page and off-page activities are also summarized.

1. Digital Marketing Training

2. * What is Marketing :
• Marketing refers to the activities of a company associated
with buying and selling a product or service. It includes
advertising, selling and delivering products to people.

3. * Traditional Marketing :
• It is the traditional modes of marketing that have been used
since the beginning of marketing and advertisements. This
includes:
• Television.
• Newspaper.
• Radio.
• Flyers and billboards by the roads and highways.
• Ads in related weekly magazines.

4. What is Digital Marketing?
• Digital marketing is a modern marketing technique that makes
use of the internet.
• Digital marketing includes platforms like:
• Social media like Facebook, Twitter,Instagram.
• Business networking sites like LinkedIn.
• Promotional ads via emails.
• Websites,Blogs,etc

6. Benefits of Digital marketing :
*Reduced cost :
Newspaper ads, television ads, and the likes cost a lot. Online
advertising on the other hand is something even young
entrepreneurs can afford right out of some saved up money.
*Real time result :
With traditional marketing, you have to wait for weeks,
sometimes even months before the boosts start to turn up. In
this battle of traditional vs. online marketing, online marketing
wins again owing to its quick results.

7. Tracking : By Google Analytics :
You can see everything in real time including:
Number of visitors.
Most active time of the day.
Conversion rates.
Bounce rates.
When you have the result handy in real time, you waste no time
taking action.

8. * Methods/Types of Digital
Marketing :
• SEO
• SMO
• PPC
• Content Marketing
• Video Marketing
• Affiliate Marketing
• Video Marketing

9. Search Engine Optimisation
(SEO)
• SEO is the process to get the ranking of website in Google or
any search engine SERP's (Search engine result pages).
• Like Google,Yahoo,Bing,etc
• If our website is on 1st page of Google then we will get more
visitors and business.
• There are two important parts in SEO

10. 1. On Page Optimisation :
• Keyword analysis
• Meta tags creation (Title, Desc, Key)
• Google analytics
• Google Webmaster
• Heading tags
• Content optimisation,etc

11. 2. Off Page Optimisation :
• Dir ( Normal, regional,niche)
• local classifieds
• business listings
• Social bookmarking
• Document Sharing pdf, ppt
• video submissions
• image submissions
• competitor back links

12. Off Page activities : Directory
Submissions
* A group of websites where we can submit our website with
keywords to generate the back links.
Directory Submission types :
1 Normal Submission
2 Niche Submission : relevant dir
3 Regional Submission : location based

13. Benefits of Directory Submissions
• 1. It generates quality back links for the websites.
• 2. To promote the website with specific keywords.
• 3. To increase the visitor of the site.

14. • With regional directory submissions we can benefits by
geographically targeted links for website.
1. Online visibility for local searches is high
2. Able to drive a considerable amount of targeted traffic to
your website

15. Example:
• Free directory submission websites
• Free high PR directory submission websites
• USA free directory
• UK Free directory list,etc

16. Classifieds
• Free Classified Ads helps you connect to the buyer/seller
within a short period of time. Free Classified Ads Online is
best way to buy and sell property, mobile phone, cars,
automobiles, laptop, computers, flats, motor bikes, business
opportunity, computers accessories, sports equipment's,
anything and everything.

17. Format of classified :
• Title
• Description :
• Contact us details
• Eg. Olx, quikr etc
* Drawback : Its only visible short time. After some
time we need to re post ads.
* Practical :

18. Biz Listing
• A business listing is an online entry that contains your
business Name, Address and phone number along with other
details. There are a lot of websites like Justdial and
Indiamart where local businesses can create free local
business listings.
• Live links will not expire
• Practicals

19. Thanks …