Google & YouTube - The Big Social
Network
THE HOME CONTRACTOR’S ULTIMATE
SOCIAL MEDIA MARKETING ACADEMY

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❏ 12 PM | 11 Steps to Go From Facebook Likes to Leads
Welcome to the Home Contractor’s Ultimate
Social Media Marketing Academy!
Four Can’t Miss Webinars...In One Day!
❏ 1 PM | Join the Conversation About Your Business on
Nextdoor
❏ 2 PM | How to Rock Your Houzz Profile
❏ 3 PM | Google & YouTube - The Big Social Network

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This Is Us
SHASHI BELLAMKONDA
Chief Marketing Officer
STEVE EASTLACK
Marketing Manager
JENNY SYLVERS
Marketing Manager

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We are
● Making Customers Successful in
Digital Marketing for over 9 years
● Tysons, VA is our home
● Specialize in Local Marketing
● 1,260+ Customers
● Only Cloud Powered Digital
Marketing
5-time honoree

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Create the best local marketing technology software and
services that our customers LOVE and rely on every day
because it makes their lives easier when it comes to
managing their digital marketing
Our
Mission

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QUICK REMINDERS
You can reach our team at any point by
emailing marketing@surefirelocal.com
or using the questions box
You’ll receive a recording of this webinar on
Monday of next week! Please check your
spam folder for emails from
Surefirelocal.com

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You’ve earned 1 ticket by
attending this session!
We’ll be announcing today’s
Google Home Hub winner
at the end of this session!

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Getting the most from today’s talk
● Google cares about user experience
● Google increased # of tools for businesses to control
information
● Google wants to connect the nearest business with best
credibility to the user

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4 Evergreen
Local Search
Signals That
Google
Considers
Recency
How often are you
publishing new content on
your website, directories, and
social media?
Proximity
Where are you in relation to
someone’s search...does
Google know you service the
area that person is searching
from?
Relevance
Is what you’re creating
valuable and useful? Does it
provide answers to the
questions people are
searching for?
Prominence
Do others link to your
website as a source for
knowledge and expertise?
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How Google Got Here!

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Google Prototype
11th November 1998
2013 = 30 Trillion pages = 30,000,000,000,000,000,000
2016 = 130 Trillion pages = 130,000,000,000,000,000,000

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Google Constantly Keeps Up With Tech
● 1998 Search Engine
● 2003 Gmail
● 2005 Google Maps
● 2009 Google Docs
● 2010 Chrome/Earth
● 2011 Photos/Phones
● 2015 Google Project Fi
● 2016 Google Home
● 2018 Google AI Smart Ads

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Google Has Failures !

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On to Next Frontiers
● Google Assistant (Google
Smart Display)
● Google Duplex AI Assistant
to set-up Appointments
● Self-Driving Smart Display
Ads
● Waymo Self-Driving Cars

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A.I. is Across Google Products
Search
Search ranking
Speech recognition
Gmail
Smart Reply
Spam classification
Photos
Photos search
Translate
Text, graphic, and speech
translations
Android
Keyboard & speech input
Drive
Intelligence in Apps
YouTube
Video recommendations
Better thumbnails
Cardboard
Smart stitching
Play
App recommendations
Game developer experience
Ads
Richer Text Ads
Automated Bidding
Chrome
Search by Image
Maps
Street View image
Parsing Local Search

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+BILLION USERS EACH

Confidential + Proprietary
“The perfect search engine should
understand exactly
what you mean
and give you back
exactly what you
need.”
- Larry Page

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Google’s Secret Social EcoSystem
The World’s Biggest Social Network

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Google Bulletin

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Google Posts

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Google Follow

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Map Share

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Message a Business On Maps
You Can get Customers to Message You on
Maps
To turn on messaging with customers, sign
in to Google My Business and look for the
"Messaging" card in the Home menu.

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Google Local Guides

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Google Podcasts

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YouTube Channel As A Social Network

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YouTube Share

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Become a YouTube Creator

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YouTube Tips
• Publish regularly
• Embed in your website
• Add sharing to social
• Run campaigns for people to subscribe
• Link to your website
• Use annotations and cards

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YouTube Studio

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Google Photos: Learn AI and Share

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Images Have A Rich Search Social Aspect
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Progressive Web Apps: Making Reservations with OpenTable

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Tips to Get Started Today!
1. Build a website that has structured data
2. Publish once and update everywhere - Google My Business (Surefire Cloud)
3. Keep track of customers interaction with you on Google
4. Respond to messages and reviews
5. Use business owner tools to share interesting content like photos and videos
6. Use the map to take photos of projects and post to your website (Ask about GeoJuice)
7. Use slides to create videos and post to multiple Google sites
8. Create content and publish on Google Posts
9. Like and share to your network
10. Keep information updated

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Is finding a marketing software tool to help you manage your leads
and online presence at the top of your New Year’s Resolution list?

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Schedule a call for a free consultation on your online
presence and an analysis of your website.
FRIDAY MONDAY
EMAIL ME TO
SCHEDULE A CALL
Want to learn more?
Give us a call at 571.327.3391
or email marketing@surefirelocal.com
END OF YEAR SPECIAL OFFER
● HALF OFF set up (this gets you a
great website optimized for
Google, mobile and voice search
● HALF OFF the first month

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“Hey Google, who is today’s lucky winner?”
“The winner of the
Google Home Hub is…”

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THANK YOU FOR SPENDING
TODAY WITH US!
❏ 12 PM | 11 Steps to Go From Facebook Likes to Leads
❏ 1 PM | Join the Conversation About Your Business on Nextdoor
❏ 2 PM | How to Rock Your Houzz Profile
❏ 3 PM | Google & YouTube - The Big Social Network