This document discusses Fanatics, a company that sells authentic licensed sports merchandise through e-commerce, retail, and business-to-business channels. Some key points: Fanatics started in 1995 and has grown significantly through acquisitions and expanding its product lines and partnerships. It obtained exclusive rights deals with many professional sports leagues. Fanatics' valuation has increased from $377 million in 2010 to over $8.6 billion in 2017, demonstrating strong growth in the sports merchandise and e-commerce sectors. Fanatics faces competition from other sports retailers and general retailers moving into the sports merchandise space, but it has established a large presence in e-commerce and has high barriers to entry through its exclusive deals.

1. Ryan Barna (rjbarna)

2. Problem
• Authentic, licensed sports merchandise
• Sports + retail + ecommerce
• One stop shop

3. Products
• E-commerce consumer retail
• Handling business
• Authentic & custom products

4. 0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2010 2011 2012 2013 2014 2015 2016 2017
Valuationinmillions
Year
Fanatics Company Valuation
377 Million
1.5 Billion
3.1 Billion
8.6 Billion

6. Expands custom
printing operation
Appoints new CEO
Expands west-coast
tech arm
1995 1997 2002 2007 2010 2011 2012 2013 2014 2015 2016
Acquires Dreams,
Inc (largest
competitor)
First retail store
opened in
Jacksonville mall
First warehouse
opened
New headquarters
opened
Buys Kitbag and
expands into
soccer and Europe
First online sale
First team store
Second larger
warehouse opened
Merges with
competitor
Acquired by eBay
Begins building
regional distribution
centers
NASCAR Contract
New headquarters
NBA-MLB Contract

7. • E-commerce
• Exclusive rights + efficiency
The HotThe Hot
The Secret Sauce

8. Competition
Sports merchandise + E-commerce + retail
Sports Retail General RetailE-commerce

9. Prediction
• Fair market competition? ->
• High barrier to entry
• Sports + e-commerce here to stay

10. References
• http://fanaticsinc.com/about/
• http://fanaticsinc.com/about/our_history/
• http://fanaticsinc.com/partners/
• http://www.wsj.com/articles/SB100014241278873238448045
78529661628131042
• http://www.businesswire.com/news/home/20120416005479/
en/Fanatics-Acquire-Dreams-3.45-Share
• https://www.internetretailer.com/2011/02/09/gsi-acquires-
sports-e-retailer-fanatics

11. Questions?