Rok

1. ROKU
Eric Kammerer (kammeric)

2. History
• Started by AnthonyWood in 2002
• SoundBridge music player
• Roku DVP was originally “Griffin,” a streaming box for Netflix

3. Products
Roku 1-4
(2008 – 2015)
Roku Streaming Stick
(2016)
RokuTV
(TCL, Insignia, Sharp,
Hisense)

4. Business Model
• Make providers
happy
• Cheaper, more
convenient forTV
manufacturers
• Ads and in-app
purchases
“Our goal is to be a distribution platform for television directly
from the Internet”
-Roku CEO Anthony Wood

5. What Makes Roku Special?
• Only pure-play competitor
• More hours watched

6. What’s going on?
Park Associates, May 17th 2016FINRO, December 9th 2015

7. Finance
• <$1 Billion annual revenue, At least $209 Million in
funding
• Rumors of IPO since 2015
• "At this time we choose to invest in our platform
and its scale instead of profitability"

8. Competition
• Other Boxes
AppleTV, Amazon FireTV, Chromecast. Mostly inferior.
• Game Systems
PlayStation 4, XBOX One, WiiU. Not everyone wants them.
• SmartTVs
LG(WebOS), Samsung(Tizen), Panasonic(FirefoxOS),AndroidTV

9. Outlook
• Only 8% of SmartTV sales
• White-label boxes for cable and satellite providers
• Loss leader vs neutrality

10. References
http://www.dailydot.com/via/could-the-rise-of-smart-tv-kill-roku/
https://www.inverse.com/article/14838-roku-ceo-all-in-one-smart-tvs-of-the-future-will-make-apple-tv-boxes-useless
http://www.bloomberg.com/news/videos/b/c9bafc32-2804-4e8e-ae48-36f28d09cb6a
https://blog.roku.com/blog/2016/05/17/roku-remains-the-most-popular-brand-of-streaming-players/
http://variety.com/2016/digital/news/roku-45-million-round-of-funding-1201692139/
http://www.forbes.com/sites/michaelhumphrey/2012/06/29/anthony-wood-how-roku-prospers-in-an-apple-google-tv-
invasion/#2d0e022421b4
http://www.forbes.com/sites/shelbycarpenter/2016/02/19/viacom-makes-a-bet-on-streaming-invests-45-5-million-in-
roku/#2e7d8d075ceb
https://www.sec.gov/Archives/edgar/data/1428439/000142843916000001/xslFormDX01/primary_doc.xml

11. References
http://www.parksassociates.com/blog/article/pr-05172016
http://www.forbes.com/sites/johnarcher/2016/05/18/apple-tv-doubles-sales-but-still-trails-google-
roku-and-amazon/#3a4326b058ae
http://www.multichannel.com/news/distribution/intx-2016-roku-still-top-streaming-media-player-
us/405023
http://blog.streamingmedia.com/2015/01/roku-ipo.html
https://www.fastcompany.com/3047423/tech-forecast/tv-wars-inside-rokus-plan-to-beat-apple-
amazon-and-google

12. What’s going on?
Finro and NPD Group :
• December 9th 2015
• 16% in 2014, 40% in 2017
• Roku behind Amazon, Google,
and Apple globally(presumably)
amigobulls.com/articles/roku-ipo-a-good-way-to-invest-in-the-online-video-streaming-market

13. What’s going on?
Park Associates:
• May 17th, 2016
• 27% in 2014, 36% in 2015
• Roku bigger than AppleTV and
Amazon combined in the US
• Article says 2014, graph says 2015
• Roku’s CMO likes it
Forbes -> Multichannel -> http://www.parksassociates.com/blog/article/pr-05172016