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ONLINE ADS
OCT 2, 2017
AHMED GALAL
AGENDA
Facts
● Idioms
● Platforms
● Advantages
● Types
● Google AdWords
● FB Ads
FACTS
FACTS
FACTS
64.6% of people click on Google ads when they are looking
to buy an item online.64.6% of people click on Google ads
when they are looking to buy an item online.
82% of consumers have closed a browser or exited a
webpage because of an autoplaying online video ad.
FACTS
FACTS
FACTS
Materials
Item 1
Item 2
Item 3
Item 4
Item 5
IDIOMS
IDIOMS
● CPM
● CPC
● CPA
● CPI
● CTR
● IMPRESSION
● CLICKS
● FREQUENCY
PLATFORMS
PLATFORMS: What Do You Know ?
PLATFORMS: What Do You Know ?
ADVANTAGES
ADVANTAGES
#1 Fast Results
#2 Measurable results
#3 No dependencies on SEO or Google
Algorithmic changes
#4 Reach the right audience
#5 Brand recognition
#6 Budget Friendly
#7 Rich Functionality and Reporting
TYPES OF ONLINE ADS
TYPES OF ONLINE ADS
1. Display Ads
2. Social Media Ads
3. Search Engine Marketing (SEM)
4. Native Advertising
5. Remarketing/Retargeting
6. Video Ad
7. Email Marketing
QUESTIONS
THANKS

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Online ads Overview by galal

Editor's Notes

  1. (WordStream, 2016) (HubSpot, 2016)
  2. (WordStream, 2016) (HubSpot, 2016)