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1. Digital Marketing Workshop
By Vikash Mishra

2. Before Digital Marketing

3. Before Digital Marketing
Rent a shop
-> 10k*12 → 1.2 lakh
-> Stock → 5 lakh
-> 2Staff*10 → 2.4 lakh
-> Other --->
Total-> 10 Lakh

4. Traditional Marketing
Banner/Poster/Flex
Leaflets
News Paper ads
Radio Ads
TV Ads

5. Business With Digital Marketing

6. Digital Business
Build a Website $100
Build a marketing Plan $0
Advertising Budget -------------- $1 daily
No Rent No Bills

7. Business With Digital Marketing
Less Investment
Low Risk
Transparent
Easy to Start/Close

8. What is Digital Marketing ?
-> Creating Content
-> Distributing Content

9. Why Digital Marketing
-> Huge opportunity
-> Demand of good digital marketer is very high
-> Work from home and earn
-> Unlimited earning opportunity
-> True financial freedom

10. How to make money with DM
#1 Digital Marketing Service Provider
#2 You can start your own blog and earn money
#3 You can earn via Youtube channel
#4 Content Writing
#5 Sell your product or service
#6 JOB

11. Career Option In DM

12. Blogging

13. Affiliate marketing

14. SEO Executives

15. SMM

16. How To Make $200-$300 Per Month
-> Wiki with blogspot

17. Story Of My Students
Naina Thapar
Communication Manager at Bank Of America

18. Story Of My Students
Mohini Verma
SEO Executive at PerfectAgra SightSeeing

19. Story Of My Students
Saurabh Singh
DM Executive At Entrackr

20. Advanced Diploma In Digital marketing
Week 1
-> What exactly is digital marketing
-> modules of digital marketing
-> Website development with Wordpress
Week 2
-> Graphic Designing

21. Advanced Diploma In Digital marketing
Week 3
-> FB & Insta page management
Week 4
->SEO
Week 5
-> Google ads

22. Advanced Diploma In Digital marketing
Week 6
->Video Editing
Week 7
->FB Ads
Week 8
-> Youtube channel Management

23. Advanced Diploma In Digital marketing
Week 9
-> Case studies
Week 10
-> Email Marketing & Automation
-> growth Hacking
Week 11 & 12
-> Case Studies & Certifications

26. Week 1

27. Digital Marketing Overview
● Why Digital Marketing
● Opportunities

28. What is Digital Marketing
● Creating Content
● Distributing Content

29. Content Creation
● Image
● Video
● Podcast/Audio
● Text/Blog
● Webpages

30. Content Distribution
● Social Media WhatsApp
● Search Engine
● Email
● Video Marketing
● Affiliate Marketing / Referral Marketing

31. Social Media
● Social Media Optimization
● Social Media Marketing

32. Search Engine
● Search Engine Optimization
● Search Engine Marketing

33. Email
● Email Marketing
● Newsletters
● Email Automation

34. Video Marketing
 YouTube
 Product Review

35. WordPress
● Installation and setup
● Basic Introduction
● Dashboard and Options
● DIY Task

36. WordPress
● Installing a theme
● Introduction to Plugins
● Elementor Plugin

37. Week 2
Graphic Designing

38. Graphic Designing
● How To Create Post For Social Media
● Social Media Vs Website Image
● Creative For Ad (Image To Text Ratio)
● Logo / Banner / Post Image
● Tools and Hacks (Canva)

39. Online Tools
● Logo banner and Creative- Canva
● Image Resize - resizeimage.net
● Image Compression- compressjpeg.com
● Post- befunky.com
● Meme Maker https://imgflip.com/memegenerator

40. Week 3
FB & Insta Page Management
Google Analytics

41. FB & Insta Page Management
● Creating FB Page
● Creating IG Business Account
● Connecting FB and IG
● Posting on FB Page and IG
● Like Vs Follower

42. FB & Insta Page Management
● Uploading Post Form PC in IG

43. Google Analytics
● Adding Google Analytics To your website
● Analysis of DATA

44. Week 3
FB Ads

45. FB Ads
● Overview
● Audience Research
● Concept Of Pixel
● Custom Audience Vs LLA
● Defining Custom Conversion
● Lead Generation

46. Bonus
How To Get Clients For Free From
Facebook/WhatsApp Group

47. How To Get Clients For Free From Facebook/Whatsapp Group
● Provide a solution
● Do not sell your services {Provide a solution}
● Create simple are creative group post
● Encourage People To Comment In Your Post
E.g.
Do You Need More Patients?
Do You Need More Booking For Your Travel Agency?
Do You Need More Clients?

48. Week 4
SEO

49. Search Engine Optimization
● Process Of Making Your Website Search Engine Friendly
● Common Terms
Keyword |Search Volume| CPC| Competition| Backlinks| Sitemap| CTR
● Google Search Console
● Keyword Research

50. SEO
● White Hat vs Black Hat
● On Page vs Off page
● Organic SEO
● Link Building

51. On Page
● Heading/Title
● URL
● Heading Tag<h1 – h6>
● First Paragraph
● First Word as keyword
● Image (Alt tag /file name/ description)
● 2-3% keyword in whole article
● Use Video In first Paragraph {Reduce Bounce Rate}
● Create Hybrid Content

52. SEO
● Content Writing
● Plugins: Yoast SEO
● Title Meta Description
● AMP

53. Week 5
Email Marketing & Automation

54. Email Marketing & Automation
● Why Email Marketing?
● How To Collect Email(Paid vs Free)
● Building Relation with your Email List
● Regular Mailing
● Building Camping
● Designing Emails

55. Week 6
Video Editing

56. Using Filmora & Windows Movie Maker

57. Week 7
YouTube Channel Management

58. ● 1> High CTR
Thumbnail, Heading
● 2> Watch Time
Suspense/ Video Quality
● 3> Engagement
Like/comment/share
● 4> Quora Posting
● 5> Tag

59. Week 8
Google Ads

60. Introduction To Google Ads

61. A/B Testing