A presentation from Amazon Associates Roadshow about ePHOTOzine's affiliate marketing strategy presented by David Burleson.

1. Affiliate Marketing Strategy

2. Presentation Overview
1. About ePHOTOzine
2. Understanding ePHOTOzine’s Traffic
3. How We Monetise: Amazon
4. How We Monetise: Other Affiliates
5.Learning From Our Mistakes
6. Tips & Tricks

3. About ePHOTOzine
● What is ePHOTOzine?
● Founded in 2001
● Social platform for photographers
● 300,000+ registered users
● Editorial content
● Our audience
● All ages
● All levels of photography
● Worldwide
● Looking for a photographic social
network, information and inspiration
● How we generate revenue
● Direct advertising sales (89%)
● Affiliate revenue (9%)
● Premium membership (2%)

4. Understanding ePHOTOzine’s Traffic
● 1.6 million unique visitors per month
● 8 million page impressions per month
● 26,000+ Facebook fans
● 8,000+ Twitter followers
● 125,000+ newsletter subscribers
How do we promote?
● Social networks
● Weekly email newsletters
● RSS feeds & aggregators

5. Understanding ePHOTOzine’s Traffic
● Search engines (70%)
● Direct (15%)
● Referral, Social, Email (15%)
Where does the traffic come from?
Where does the traffic go?
● Editorial content (45%)
● Photo gallery (20%)
● User profiles (17%)
● Forums (8%)
● Homepage (5%)
● Other pages (5%)

6. How We Monetise: Amazon
● Amazon display banners
● Easy to implement
● Not very effective
● Product Advertising API integration
● Header and footer of articles
● Search listings
● Call-to-action within articles
● ‘Buy Now’ buttons within content
● Well worded text links
● Promoting Amazon deals, events and
bounties
● Dedicated article posts
● Newsletter mentions
● Geo targeting Amazon API

7. How We Monetise: Other Affiliates
● Google Adsense
● Display ad networks
● Use an ad server
● Fill remnant inventory with ad networks
● Research for best networks
● YouTube videos (reviews/how-tos)
● Contextual links
● iTunes affiliate
● Software/website affiliate programs
● Newsletter affiliate networks
● Merchandise shop
● Prints supplier (in development)

8. Learning From Our Mistakes
● Flexibility: Amazon widget vs Product
Advertising API
● Accuracy: keywords vs UPC/EAN codes for
API
● Cache Amazon API calls for faster page
loads and avoid call limits
● Multiple retailers vs Amazon only
● Less competing affiliates is more revenue
● Research for suitable, respectable affiliate
programs and ad networks.

9. Tips and Tricks
● Analyse your traffic
● Know your audience and their buying
signals
● Content is king
● Up-to-date, relevant and added value
● Lists / top 10s
● Product reviews
● Cross link your content
● Promotion
● Social networks
● RSS / aggregators
● Social share buttons
● Email newsletters
● Track affiliate links

10. Questions and Answers