The document discusses Wayfair, an online retailer of home goods. It provides information on Wayfair's product offerings, financial history including an IPO and stock performance, growth from individual sites to a single brand, focus on product selection, presentation and marketing, prediction of short-term losses but potential long-term growth as an online marketplace through responsiveness to the market.

1. Ben Page

2. Sample Products
• “A Zillion Things Home”
• Business Supplies
• Trade Program

3. Financial Information
• IPO at $29.00 October 2, 2014
• Top 10 Stock in 2015
• Currently trading around $35

4. Short History
• Started in 2002
• Grew to more than 250 standalone sites by 2011
• Consolidated individual sites to create Wayfair brand

5. Secret Sauce
• Product choice and variety
• Product presentation and samples
• Targeted marketing

6. Competition

7. Prediction
• Short term - Continue to lose money
• Long term - Grow into the online market place for home furnishing
• The key - Proven willingness to listen and adopt to the market