Basic tools and tips for Non-profits to improve their digital presence through SEO, Social Media, and PPC. Presented by Intellitonic.com for Sustainable Connections and Whatcom Community Foundation.

1. How to Improve
Your Nonprofit’s
Online Presence
Free Tools & Tips | Intellitonic

2. Who are these people?

3. Agenda
Let’s do this
1. Fast Digital Marketing Review
2. Common NFP Problems and
How to Solve
3. Review
4. Get Outta Here

4. Digital Marketing Review

5. Digital Marketing
Components
1. Research & Positioning
2. Keywords
3. Basic SEO
4. Blogs
5. Search Engine Marketing
6. Social Media - Organic & Paid
7. Local SEO
8. Networking

6. Research & Positioning
● For [target market], [brand] is the [category or frame of
reference] because [support or reason to believe].
● Google search “related: [your website]”
● Semrush.com
● Google Search Console

7. Keywords

8. Basic SEO
● Page titles
● Headers
● Alt text
● Meta descriptions
● General site content
● Blog posts
● Link building

9. Blogs
● Keyword focus
● Follow basic SEO guidelines
● At least one image
● Internal link
● External link

10. Search Engine Marketing

11. Social Media - Organic & Paid
No more than 1-2#
LinkedIn, Facebook, Twitter
At least 11#
Instagram

12. Local SEO

13. Networking
● Create a list of related organizations,
vendors, etc.
○ “Related:” search
● Develop an outreach strategy
○ Blog, social shout-out
● Review your progress, iterate
○ Use Majestic SEO

14. If there was a
problem, Yo, I'll
solve it
Check out the hook while my DJ
revolves it

15. Problem 1/7 Nonprofit market saturation

16. Solution: Personas & Positioning
For [target market],
[brand] is the
[category or frame of
reference] because
[support or reason to
believe].
Problem: Nonprofit
market saturation

17. Problem 2/7 Event attendance

18. Solution: Reach In & Out
Current Network
1. Website
2. Employees, Board, Volunteers
New Networks
1. Facebook
2. AdWords
3. Local events lists
Problem: Event
attendance

19. Problem 3/7 Brand awareness

20. Solution: Talk About Yourself
1. Local SEO
2. Guest Blog
3. Google AdWords
4. Current Network
Problem: Brand
awareness

21. Problem 4/7 Donations

22. Solution: Clarify & Diversify
1. Your website
2. In-person
3. One Today
4. Amazon Smile
5. Google AdWords
6. Spend a little to
make a little
Problem: Donations

23. Problem 5/7 Volunteers

24. Solution: WIIFM
1. Facebook
2. Your
website
Problem: Volunteers

25. Problem 6/7 Budget

26. Tools Every Org Should be Using
● Google Analytics
● Google Search Console
● Google Trends
● Google My Business
● Google Tag Manager
● Google Keyword Planner
● Google Campaign URL Builder
● Majestic
● Moz Local
● SEMrush
● LinkedIn and Facebook Business Manager

27. Nonprofit Specific Tools
● Tech Soup
● Google for Nonprofits
○ Google Ad Grants
○ One Today
● Amazon Smile
● Shop with Scrip

28. Local Tools
● ActionSprout
● Whatcom Talks
● Sustainable Connections
● Chamber of Commerce
● Whatcom Community Foundation
● Downtown Bellingham Partnership
● Larson Gross
● Each other

29. Other Free Tools We Love
● Canva
● Co-Schedule
● Hemingway App
● VWO Significance Calculator
● Alternativeto.net
● Insightly
● Freedcamp
● Last Pass
● Poll Everywhere

30. Problem 7/7 Time

31. Solution:
1. Volunteers from
institutions of
higher education
2. Trade with other
nonprofits
3. Outsource
Problem: Time

32. Review!

33. Review ● Diversify your online channels
● Determine who your org is & why they’re awesome (value
proposition)
● Flesh out your target personas
● Understand your current online position and improve
● Do your keyword research
● Adhere to basic SEO practices
● Blog already! On your site and others
● Get the $10k / month Google AdWords credit
● Adhere to best social media practices
● Use paid social ad platforms (even just for research)
● Create local SEO strategy
● Identify your network and use them
● Have a clear and compelling website that include events,
volunteer opps, and donation info on your site
● Use Facebook events
● Use all of the tools we listed
● Get creative with your time

34. Thank You!
courtney@intellitonic.com
alex@intellitonic.com