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Social media & online marketing boot camp

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Presentation used when I teach a 3-4 hour Bootcamp on the hows, whys, and how to's of social media for businesses or organizations

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Social media & online marketing boot camp

  1. 1. Social Media ForBusinessHow To: Social Media and Online Marketingin 2013 and Beyondhttp://nwmarketing411.com
  2. 2. People Are Spending Time Onlinehttp://nwmarketing411.com
  3. 3. 8 Reasons For & 1 AgainstReasons you should be involved in SocialMedia and other Online Marketing Avenuesand one reason you shouldnt.http://nwmarketing411.com
  4. 4. Reason #1 ForFind New ProspectsThrough social media, you can connect withpotential customers or clients who may nothave even known you existedhttp://nwmarketing411.com
  5. 5. Factoid23% of total Internetusage time is devotedto social networks orblogshttp://nwmarketing411.com
  6. 6. Reason #2 ForBuild Your BrandInteracting with people online gives you a bitof control over what people think of yourbusinesshttp://nwmarketing411.com
  7. 7. FactoidFor the first time, morethan half (53%) ofAmericans 65 and olderuse the internet oremail
  8. 8. Reason #3 ForKeep Finger on Pulse ofMarketKnowing what potential customers are talkingabout gives you a huge advantage.http://nwmarketing411.com
  9. 9. FactoidPeople are most likely toengage with branded contenton social media that containspictures (44%), statusupdates (40%) and videos(37%)
  10. 10. Reason #4 ForBuild a CommunityYou create fans that trust you and are loyal...and the thing about communities is there arealways new people wanting to join!http://nwmarketing411.com
  11. 11. FactoidPinterest buyers spend moremoney, more often, and onmore items than any of theother top 5 social media sites
  12. 12. Reason #5 ForGive Your Business aPersonalityPeople are always more likely to buy fromsomeone they feel they know.http://nwmarketing411.com
  13. 13. Factoid50% of consumers worldwidetrust email messages fromcompanies they have signedup to receive
  14. 14. Reason #6 ForBetter Search EngineRankingSearch engines include how much your websiteand content is "shared" in ranking for websiteshttp://nwmarketing411.com
  15. 15. FactoidFacebook shares have thegreatest influence on Googlesearch rankings in the US,followed by the number ofbacklinks
  16. 16. Reason #7 ForNetwork with InfluencersWriters, Bloggers, and the Media are followingsocial media and online content.http://nwmarketing411.com
  17. 17. Factoid81% of U.S. online consumerstrust information and advicefrom blogs
  18. 18. Reason #8 ForStay ConnectedInteracting through social media acts as areminder of what our customers want and areexpecting.http://nwmarketing411.com
  19. 19. Factoid36.7% of U.S. mobilesubscribers have accessedsocial networks or blogs withtheir devices
  20. 20. Reason #1 AgainstYour Business DoesntNeed New CustomersIf you have all the customers you will everneed and they will live for the entire life ofyour business...then by all means...DONT.http://nwmarketing411.com
  21. 21. Online Use● 84% Of U.S. Adults Now Use The Web Daily● 50% Own Smartphones● Tablet Ownership Doubled To 19% In 2012● 43% of consumers now connect to the webwith their TVs● 67% of online Adults use Social NetworkingSiteshttp://nwmarketing411.com
  22. 22. Online PurchasesNielsen of 67% of Online Adults 80%Made Online Purchases● 38% Online Travel● 28% Retail Purchases● 18% Hotel/Motel Reservationshttp://nwmarketing411.com
  23. 23. Now What?!The 3 Cs● Create● Control● ContinueAccounts● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Email● Business Listings &Mobile Apps
  24. 24. The 3 CsCreate
  25. 25. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  26. 26. Blogging: Stats● 61% of U.S. online consumers have made apurchase based on recommendations from ablog● 81% of U.S. online consumers trustinformation and advice from blogs● Blogger is the leading blog site in the U.S.,with 46MM unique monthly users● 23% of total Internet usage time is devotedto social networks or blogshttp://nwmarketing411.com
  27. 27. Blogging● Wordpress● Blogger● Tumblrhttp://nwmarketing411.com
  28. 28. How Often Do I Need To Post?For Steady ReadershipRegularlyAt least once per week minimum, but forSearch Engine Optimization 2-3 times perweek is recommendedhttp://nwmarketing411.com
  29. 29. What Should I Blog About?● Create lists of Ideas andTrends● Share Relevant Experiences● Answer Questions YouveReceived● Use Press Releaseshttp://nwmarketing411.com
  30. 30. What Are Good Titles?● Funny and Enticing● Boring but Search EngineOptimization Focusedhttp://nwmarketing411.com
  31. 31. What Do I Measure?● Number of Subscribers(Feedburner)● Number of Visitors (GoogleAnalytics)● Links● Comments● Traffic
  32. 32. Are Text Articles Enough?NO!● Create and Share Videos(YouTube)● Post Photos (Flickr)● Create and SharePresentations (Slideshare)
  33. 33. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  34. 34. Facebook: Stats● The social network is now at 1.06 billionmonthly active users. (Dec. 31,2012)● 618 million daily active users forDecember 2012● 680 million mobile monthly active usersas of December 31● No data on how many daily active users onmobile, but did say that, for the first time,this number exceeded the number of peopleusing it on desktops on a daily basis.
  35. 35. Facebook● Correctly Set Up● Accurate Information● New Graph Search● Cover Photo Rules● Contests New Rules● Advertising/PromotedPosts
  36. 36. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  37. 37. YouTube: Stats● Over 800 million unique users visit YouTube eachmonth● Over 4 billion hours of video are watched each month● 72 hours of video are uploaded to YouTube everyminute● In 2011, YouTube had more than 1 trillion views oraround 140 views for every person on Earth● Millions of subscriptions happen each day.Subscriptions allow you to connect with someone youreinterested in — whether its a friend, or the NBA — andkeep up with their activity on the site
  38. 38. YouTube● Create Your Channel● Create Playlists● Share Links via all Socialsites● Be Creative● People Love How Tos
  39. 39. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  40. 40. Google+: Stats● Over 170 million active users.● Google+ attracted 20 million users within the first 3weeks of its launch.● As of January 2012, American users spent an average of3.3 minutes on Google+.● As of January 2012, Google+ accounted for .22% ofreferral traffic.● Websites using the +1 button generate 3.5x theGoogle+ visits than sites without the button.● Two of the biggest user groups on Google+ are collegestudents and software developers● 63% of Google+ users are male.
  41. 41. Google+● Create Business Page● Link to Website● Create or Join Communities● Create Hangouts● Post Events● Share Blog Posts, Videos,Photos etc.
  42. 42. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  43. 43. Twitter: Stats● Twitter gets about 300,000 new visitors daily● 62% of Twitter users are in the age group 18-34● Every second 750 tweets are being shared onTwitter● Twitter has 140 million active users and sees340 million tweets per day● About half of the worlds Twitter users are from theUS● 55% of Twitter users are female
  44. 44. Twitter● Find People To Follow● Create Lists● Join or Create Twitter Chats● Utilize Hashtags● Post Events● Share Blog Posts, Videos,Photos etc.
  45. 45. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  46. 46. Pinterest: Stats● Attracts 1,090 visitors per minute.● Generates over 4x as much revenue per click (firsttouch) as Twitter and 27% more revenue per clickthan Facebook.● 47% of U.S. online consumers have made a purchasebased on recommendations.● 81% of U.S. online consumers trust information andadvice.● Drives sales directly from its website — of people withaccounts, 21% have purchased an item after seeing it.● Generated more referral traffic for businesses thanGoogle+, YouTube, & LinkedIn combined.
  47. 47. Pinterest● Create Business Account● Create Boards● Find Others to Follow● Verify Account● Pin Blog Posts, Videos,Photos etc.● Reachli to Promote pins
  48. 48. The 3 Cs: CreateFactors toConsider● Time● Resources● CommitmentAccounts● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  49. 49. Linkedin: Stats● More than 2.7 million companies have LinkedInCompany Pages.● As of the school year ending May 2012, there are over20 million students and recent college graduateson LinkedIn. They are LinkedIns fastest-growingdemographic.● In the fourth quarter of 2012, an average of 27 percentof unique visiting members came through mobileapps, versus just 15 percent a year ago.● LinkedIn members are sharing insights and knowledgein more than 1.5 million LinkedIn Groups.
  50. 50. Linkedin● Add Business as Company● Fill out Completely w/Linkto website● Share Updates, photos,videos etc.● Join Communities● Browse for Prospects
  51. 51. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● Business Listings &Mobile Apps
  52. 52. Email: Stats● Roughly half of an email list will be active – eitheropening or clicking on emails● The retail apparel industry has the highest proportion ofactive members (39% opened or clicked an email within3 months), followed by the business publishing/mediageneral (34%), travel/hospitality travel services(31%), and retail general (30%) segments.● 64% of people say they open an email because of thesubject line.● 14% of all opens and clicks on a mobile deviceoccurred from 6 a.m. to 8 a.m. The second-biggestpeak, at 12% share, between 6 p.m. and 8 p.m
  53. 53. Email● Have Sign Up Clearlyvisible on Website● Capture addresseswhenever possible● Always ask currentsubscribers to share● Have social share buttons
  54. 54. Reasons for Opening an Email
  55. 55. Opt in Reasons for Email & Facebook
  56. 56. The 3 Cs: CreateFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● BusinessListings- MobileApps
  57. 57. Business Listing Sites/Mobile● Google● Yelp● TripAdvisor● Yahoo● Bing● Urbanspoon● Facebook● Linkedin● Foursquare
  58. 58. Listing Sites/Mobile Apps● Capture Ownership of all Listing so you havesome control of content● Good, Bad, or Ugly: People are using thesesites to leave reviews and you want to be ableto respond publicly and quickly.● Stay ahead of your competition (or at leastbe there to be able to compete)● Links to website which is good for SEO● Opportunity to see who your frequentcustomers are to reward them
  59. 59. Now What?!The 3 Cs● Create● Control● Continue
  60. 60. The 3 CsControl
  61. 61. Create: ManagementMulti-Platform● Sendible● SproutSocial● HootsuiteSpecific● Reachli (Pinterest)● Google Analytics (Web Traffic)● Feedburner (Blog subscribers)● Link shorteners (bit.ly)● Google Alerts or Mention (Brand monitor)
  62. 62. Now What?!The 3 Cs● Create● Control● Continue
  63. 63. The 3 CsContinue
  64. 64. Continue: On Going TasksMonthly:● Check all reporting sources for actions taken & wherecoming from● Evaluate last months ROI to decide where to focus forcurrent month● Create marketing plan and focus of content for monthWeekly:● Schedule recurring posts for events etc. and forweekends● Set reminders to remember to check messages at least 3times a day and to remember to post minimum of 3times per day
  65. 65. Now What?!The 3 Cs● Create● Control● Continue
  66. 66. PlatformsFactors toConsider● Time● Resources● Commitment● Blogging● Facebook● YouTube● Google+● Twitter● Pinterest● Linkedin● Email● BusinessListings- MobileApps
  67. 67. Thank YouFor Your TimeJamie Lynn Morganjamie@jmorgan.us208-215-5152http://nwmarketing411.com

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