This document provides an overview of the wearable technology company Fitbit, including its history of being founded in 2007 and going public in 2015, selling over 20 million devices as of 2015. It also summarizes Fitbit's focus on wearable devices that track health data, sync to mobile apps, and constant evolution of both products and software. The financial information on the initial public offering and current stock performance is also briefly outlined.

1. Ali Abdulhamid

2. PRODUCTS
● Wearable devices
● Track personal
health data
● Wirelessly sync
device to mobile
app

3. HISTORY
● Founded in 2007
● Went public in June
2015
● 20.8 million devices
sold as of March
2015
Founders James Park and Eric Friedman

4. SECRET SAUCE
● Constant evolution
of products
● Wide variety of
devices
● Focus on software

5. FINANCIAL INFO
● IPO in June
2015 priced
at $20
● Current stock
price: $12.84
● Market cap:
$2.86 billion

6. COMPETITION

7. WHAT’S NEXT?
● More wearable
devices for now
● Smartwatch
territory?
● Clinical health
research

8. PREDICTION
● Succeed based on
CEO’s vision
● Needs to continue
evolving
● Next few years are
critical

9. QUESTIONS?