How To Tell Your #workstory

Social Media Marketing Manager, Global Brand at LinkedIn
May. 24, 2016

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How To Tell Your #workstory

  1. How to tell your #workstory
  2. 40% of professionals admit that it’s difficult to describe their job.
  3. Only 35% feel confident describing their professional achievements.
  4. We’re here to help.
  5. Every story needs a hero On LinkedIn, you’re the central character of your own work story. C H A P T E R 1
  6. Help your readers visualize who you are by adding a profile photo. Members with profile photos receive up to 21x more profile views. C H A P T E R 1
  7. A good story lands you in the middle of the action Keep readers engaged by adding interesting detail and visuals. C H A P T E R 2
  8. Add your current position and work experience to your profile. Show your work story by adding visuals such as pictures, videos and presentations. C H A P T E R 2
  9. Mordor, King’s Landing or Hogwarts, every great story hasaunique location Don’t forget the importance of setting the scene. C H A P T E R 3
  10. Including your current city helps your profile stand out up to 23x more in searches. Because recruiters often do location-based searches. C H A P T E R 3
  11. Every hero has acquired a special set of skills Let your skills shine on your LinkedIn profile so readers can see your strengths. C H A P T E R 4
  12. Having at least 5 relevant skills on your profile will help people connect you with opportunities. C H A P T E R 4
  13. A strong synopsis draws your reader in Like a good book description, your LinkedIn summary encourages people to keep reading. C H A P T E R 5
  14. A summary of 40 words or more will make your profile more likely to turn up in your future employer's search. C H A P T E R 5
  15. C H A P T E R 6 Your career is a never ending story Unlike a book with an ending, your LinkedIn Profile is an evolving story that reflects your past, present and future.
  16. A strong, regularly updated profile can be your ticket to a variety of professional opportunities – from jobs and mentors to volunteering and new business. C H A P T E R 6
  17. Start a new chapter of your #workstory Update your profile today