2. What makes me myself is my drive and
motivation. When I am faced with a challenge, I
want to solve it right away. I am originally from
Waipahu, Hawaii where everyone knows of each
other. Hawaii is also very expensive and has a
large homeless problem. This shaped me into
who I am today because I used to see poverty
everyday where I lived in Hawaii. I thought about
how my life would change if I could provide
generational wealth for my family.
IDENTITY
3. PROFESSION
Potential Job Titles:
• VIP Digital Marketing Supervisor
• Business Intelligence Analyst
• Application Manager
BRAND ARCHETYPE -
[Business Intelligence Analyst/Digital Marketer] for
[Casinos/Gaming]
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Neil Potter
Outreach Plan:
• I will prepare questions about Nike branding.
• I will use email to contact this person.
• I will follow up once I receive a response from this
person.
[Marketing Leader] at [Nike]
Jaysse Lopez
Outreach Plan:
• I will prepare questions and concerns for the brand and
company.
• I will try to communicate with this person through email,
text, and phone calls. If these methods do not work, I
can also show up to the store.
• I will follow up with this person when I get a reply from
him.
[Operations Manager] at
[Urban Necessities]
Elora Hanawa
Outreach Plan:
• I would prepare questions about Jordan brand and how
she went from college to brand specialist.
• I will try to communicate with this person through email.
• I will follow up with this person through email and when
I receive a response.
[Brand Marketing Specialist]
at [Air Jordan Management]
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• My short-term goal after graduation would be growing
my LinkedIn account and adding more content on my
social media profile.
Mid Term: (YEAR)
• My goal Mid Term would be trying to find a product to
sell and a manufacturing company to make it. I plan
to do this within 2 years after graduation.
Long Term: (YEAR)
• My long-term goal is to grow my brand even further
by opening stores worldwide.
7. I help Consumers find the right products for
them by listening to the consumers needs
and wants.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Clerk/Mail Handler – USPS – 2019/2021
Education:
• Title of Certification Course Completed,
• Storytelling for Marketing
• Intro to Marketing
• Marketing Research
• Business in Entertainment and Media Industries
• Digital Marketing, B.S., Full Sail University (Exp. 2025
Volunteer Work:
• Organized books at local library in
Waipahu.
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For those who love fashion and design, I provide
better quality and service because I believe
people should be appreciated with high quality
fabric while maintaining their high-quality life.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Diary of Digital Marketing
‣ July 20,2023 | TBD
• SD Networking Events-Digital Marketing Summit
‣ September 21,2023 | San Diego, CA
• DigiMarCon World 2023-Digital Marketing Conference
‣ November 6-8,2023 | Las Vegas, NV
Digital Marketing
• Primary Content: My primary content would be sharing what
my designs will look like.
• Primary Tools: I will use Instagram, Twitter, Facebook, etc. I
want my brand to be known worldwide so using the most
popular social media platforms will help me do that.
• Website: I will make my profile fun and professional. I will
have dates of when the next drop will be as well as previews
for upcoming events.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to seek a mentor who already did what I want to
accomplish. Someone like Jaysse Lopez would be
ideal. This person went from being homeless to owning
multiple stores and expanding his brand across the
world. I plan to ask around this year 2023
Formal Education
• Digital Marketing Bachelors Program/ Business
Intelligence Masters – Grad. February 2025
Technical Skills
• 3+ years of experience in Data Analyst Role – CDK
Global, June 2026
• 3+ years writing SQL queries – CDK Global, June 2026
• Excellent Data visualization skills – CDK Global, June
2026
Soft Skills
• Gather, organize, and analyze data- CDK Global, June
2026
• Working with a team – CDK Global, June 2026
• Document and understand data sources and processes
- CCSD, June 2026
14. Justyn Medrano
You know communication and organization can be a struggle? Well, what I
do is simple, I work well with teams and will be the most organized. In fact,
my recent managers claimed that I was the most organized on the team.
15. REFERENCES
Las Vegas, NV Digital Marketing Events | Eventbrite. (n.d.).
Eventbrite. https://www.eventbrite.com/d/nv--las-vegas/digital-
marketing/
Jordan Brand | Elora. (n.d.).
Elora. https://www.elorahanawa.com/copy-of-oregon-football
Dodson, A. (2021, August 30). From homeless to head of a sneaker
empire, Jaysse Lopez is the ‘Sole
Survivor.’ Andscape. https://andscape.com/features/from-homeless-
to-head-of-a-sneaker-empire-jaysse-lopez-is-the-sole-survivor/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
