2. Research (FMP) (60).pptx

1. Research
Jack Simons

2. Existing Product
Bold title
Brief description
Shark shown at a
strange and scary
angle point
upwards as if its
about to attack
Red symbolises death
and contrasts the blue of
the sea
Woman
unknowingly
close to
massive
deadly shark

3. Existing Product
Mint leaves
Animals that live in cold
environments.
Purple crystal like ice
shows that Listerine
natural but almost other-
worldly
Northern lights make
Listerine look alien and hi
tec.

4. Existing Product
Tagline
A variety of same product
Cheap price shown
Minimalist design

5. Existing Product
The fries look like fanged
vampiric teeth
Wordplay. They adapt the
tagline
Tomato sauce
looks like blood
Humourous,
memorable and
halloween
themed
Red and yellow branding.
Contrasting eye-catching
iconic colours that have
been associated with
Mcdonalds.

6. Research Analysis
• What common features do the researched
products have? One common feature is that they
are clear and eye-catching. Products are always
centred on the advertisement.
• What aspects of the research will you include
within your own work? My advert will have the
product advertised shown directly in the middle
and will be eye-catching with contrasting colours.

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: 50% are 18-24
• What this says about my audience: Audience are young adults
• How will your product appeal to this audience: good value,
environmentally friendly, locally sourced product , modernised old
fashioned drink, healthy, helps naturally resolves acne which 18 –
24 are more likely to suffer from.

9. Audience research
• Observation: 60% are men
• What this says about my audience: the survey shows that more men participated
in the survey.
• How will your product appeal to this audience: I would focus on advertising that
appeals more to men then women or other because the survey is more affected by
mens opinions so when I make the final product it will be influenced to men more.

10. Audience research
• Observation: Orange was the least popular colour
• What this says about my audience: Green is the most popular, red,
blue and purple are favourited over 60% with the equal amount of
20% each
• How will your product appeal to this audience: I will use green the
most over the main design and red, blue and purple equally.

11. Audience research
• Observation: Most enjoy Dr Pepper or Pepsi
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation: 100% want simple advertisement
• What this says about my audience: The want
simple advertisement which gets to the point.
• How will your product appeal to this audience:

13. Audience research
• Observation: 80% of the audience wants more
image over text on my posters
• What this says about my audience:
• How will your product appeal to this audience:

14. Audience research
• Observation: The audience have a split decision on whether they
would want a dandelion and burdock flavoured drink.
• What this says about my audience: They are split on the idea trying,
consuming or buying because it is not one the mainstream drinks.
• How will your product appeal to this audience:

15. Audience research
Observation: 80% said the name Dandy Drink for my drink would be a
good name
• What this says about my audience: The audience like the name
Dandy Drink except 20% who don’t.
• How will your product appeal to this audience: I will modify the
name to dandy which may make it more popular as a name.

16. Audience research
• Observation: 60% of audience prefer a 300ml can
• What this says about my audience: Most prefer a can, but a
significant minority prefer a bottle.
• How will your product appeal to this audience: My product will be
in both can and bottles. Cans will be advertised more.

17. Audience research
• Observation: 80% of audience believe product needs a tagline.
• What this says about my audience: Large majority believe product
needs a tagline.
• How will your product appeal to this audience: My product will
have a tagline.

18. Interviews

19. Interview 1
• Would you buy a dandelion and burdock drink?
Yes sure.
• Does a product that is environmentally friendly
sound more appealing than other products? Yes, I
would rather buy an environmentally friendly
drink.
• Do you like bright colours? Yes.
• Do you like animal mascots? Not.
• What size advertisement should be used?
Billboard

20. Interview 1
• Observation: This interviewee likes dandelion and
burdock, the product being environmentally
friendly and bright colours
• What this says about my audience: My
audience likes dandelion and burdock,
environmentally friendly and bright colours
• How will your product appeal to this audience:
The advertisement will use environmentally
friendly to promote and use bright colours

21. Interview 2
• Would you buy a dandelion and burdock drink? I would
not mind giving it a little try.
• Does a product that is environmentally friendly sound
more appealing than other products? Yes, because it
shows that the people who made it care about the
environment.
• Do you like bright colours? If they contrast well with
darker colours, yes.
• Do you like animal mascots? Yes.
• What size advertisement should be used? Maybe A3
size posters, as well as billboards and television
advertisements.

22. Interview 2
• Observation: This interviewee would buy a buy a
dandelion and burdock. The interviewee likes
contrasting colour, environmentally friendly products
and animal mascots.
• What this says about my audience: My audience wants
a clear poster with animals and promoting
environmentalism.
• How will your product appeal to this audience: There
will be bright contrasting colours, promoting the drinks
environmental friendliness. There will also be a trio of
animal mascots (lion, bird and octopus).

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-24 • Environmentally friendly message included
• Promise to give certain amount to charity
Gender
Male • Strange surreal comedic advertisement.
• More masculine focused
• Animals look scarier
Psychographic
Belongers • Belongers will talk to their friends about the
advertisement and will buy as a group.
Social Status
Middle class • Expensive sounding but cheaper than
average soft drink.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• Strength: I found better ideas to improve the initial plan for my project.
• Weakness: It was difficult to discover some research at the start.
– Questionnaires
• Strength: Easy to know many peoples opinions and modify the product in response.
Easy to see statistics on what is liked and disliked.
• Weakness: Difficult to ask what are the real important questions are. You can only
get brief answers.
– Interviews
• Strength: The answers people respond with are more detailed
• Weakness: The answers can be misunderstood. Interviewee can be chosen with bias.

26. Research Evaluation
– What sort of a response did you get?
The interview and Questionnaire response were similar.
– How did you distribute your survey? Give an advantage and a disadvantage
• I put a survey link on Microsoft teams and
asked people in my class.
• One advantage was that I got a good amount of people answering my
survey.
• One disadvantage was I didn’t a 50/50 mix of men and women.