Task 3

1. Genre and Mode of Address
Front Cover
These subheadingsare presentedtothe
audience of DJMusic. Researchshows
that thisgenre of musicis verycolourful
and energetic,explainingthe colour
choice of the magazine andthe serif font
type usedas well.The fontusedisbold
and standsout as the colourof the text
was made to standout incontrast to the
background.The mode of addressis
informal asit includesthe use of
slang/colloquialwordssuchas‘Whoomp’
The logo isinthe topright
corner as itis the firstthing
that yousee and itis filledin
withthe colourred.Red is
an aggressive colourandis
alsoa verypopularcolour,it
fitswiththe mode of
addressbeinginformal and
aimedat a male audience
The image in the centre of the
page,fillsupmostof it. Itis
alsoincludingthe use of bright
coloursand looksmore like a
cartoon thana photo.Thisfits
withthe mode of addressbeing
informal.The model hasa
serious expressiononhisface,
he couldbe thinkingabout
whathe needstodo to get
better.He isalso looking
directlyatthe camera, this
makesa personal relationship
betweenthe modelandthe
readermakingthe mode of
addressdirect.
The word choice inthe headline isveryclever,
the use of alliterationdrawsthe attentionof the
readerhoweveritisn’tformal asthere are words
meaningunorthodox ‘Maverick’makingthe
mode of addressmore informal .

2. Contents Page
The imagesusedcreate a direct
mode of addresswiththe readeras
the people inthe photosare looking
directlyintothe camera.Alsothe
layoutof these photos,theyare
placedina uniformcolumnmaking
the magazine lookmore
contemporarywhichfitswiththe
house style forthistype of music.
The mode of addressisinformal
because the photosare of people
havingfunwhilstlisteningtothis
type of music.
The font usedforthe texton the contentspage inserif as it
has tails.Thisisunconventional forthistype of musicas
normallyasans-serif fontwouldbe usedbecauseitfitswith
the more contemporaryhouse style.The mode of addressfor
thisisin contrast to the restof the magazine asit ismore
formal.
Thisfeature headlineusesslang/colloquial
wordsby usingshortenedwordstypicallyused
by teenagerswhilsttexting.Thiscreatesan
informal mode of address.The fontusedissans-
serif andfitswiththe house style asthistype of
musicisverycontemporaryand technology
orientated.
The font usedforthisis sans-serif,itusesthe shortened
word‘Tech’insteadof technology.UsingshortenedwordsI
usuallyassociatedwiththe contemporarydayand
teenagers.Thisgivesaninformal mode of addressasitis
usingshortenedabbreviationforlongerwords.Thisalso
fitswiththe musicstyle asit isassociatedwithbeinga
contemporarythingwhichisthe same withthe music

3. Double Page Spread
Thisarticle has a large
amountof textthatis
ina sans-serif font
whichisassociated
withcontemporary
designmakingthe
magazine lookmore
contemporaryandfit
inwiththe genre of
music.Thisalsogives
an informal mode of
address.The black
fonton the white
backgroundwas
chosento standout as
it ina verygood
contrast.
The image is verymodernasthe costumesthe
modelsare wearingare verytechnologyorientated
withthe helmetsbeingverycontemporary.With
contemporarydesignthe coloursare alsoquite
brightbut fairlysimple.Thisgivesaninformal mode
of addressasthe costumesandcoloursoverall
reflectcontemporarydesignwiththe helmetsand
gloves.