This document analyzes the typography, layout, colors, images, language, and conventions used across the front cover, content page, and double page spread of a magazine. It finds that the magazine uses sans serif fonts, bright colors like pink and red, and images of young celebrities like Rihanna to target a young, female audience. While the layouts and some language is more casual to appeal to youth, other aspects like formal writing style and ordered page designs signal an attempt to also engage older readers. Overall the brand identity conveyed aims to be fresh, youthful and feminine through its visual design choices.