2. Why are fonts and colour important
• Font and colour is an important element in
sending your intended message to the
audience in a form they can understand.
3. Types of fonts
Font Font
Old English text Lucida console
This font looks old fashioned, it makes it look like
its posh. The lines are all straight therefor it looks
formal. The lines are thicker/bolder
This font looks more modern as the ends
of each letter don’t have a flick, they have
a straight edge. This font has curvy lines
4. French script font
• A b c d e f g h I j k l m n o
p q r s t u v w x y z A B C
D E F G H I J K L M N O
P Q R S T U V W X Y Z
This font is an elegant sophisticated font, therefor this would be used for a classical or a jazz
music magazine, this font could not be used for a heavy metal, rock, DJ or pop music
magazine. This font is posh, this suggests that it could be used for serious text or to show
sophistication.
5. Impact font
a b c d e f g h I j k l m n
o p q r s t u v w x y z A
B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
This font is big and bold, this would grab the readers attention, therefor this would be used
on a magazine cover or a poster, something big which needs to stand out to the reader. This
font has thick letters so that it is easy to see and clear for the audience to read.
6. Handwriting fonts
This handwriting font is neat, this
suggests that the person who did it
took time on it because they care about
appearance, therefor this font would be
used on a pop magazine.
This font looks as if the person who did it
doesn’t care what it looks like and didn’t
take much time doing it, it looks messy
and as if it was just done quick to get it
out of the way, therefor this could be
used on a heavy metal or a rock
magazine.
7. Size of fonts
big small
Size indicates importance, the bigger the font, the more important it is. Therefor the
masthead and main coverline on a magazine would be in a big font to show they are the
most important pieces of text on the front cover. Another reason why it being big is
important is so that its clear and easy to read and grabs the readers attention.
8. COLOUR
Colours are important because they
represent peoples age and gender.
Therefor colour is important on a
magazine front cover so that the target
audience is clear and so that the genre of
the magazine is represented by the
colours.
9. Colour representation.
Blue shows relaxation and
represents being calm.
Yellow represents
happiness and joy and fun
Green represents nature
and growth and freshness
Red connotes destruction
and danger.
10. Wrong choice of colour and font
rock music
This is the wrong choice of font and colour because it doesn’t represent the genre.
Pink and yellow suggest this could be for a pop magazine, however the genre of the
magazine is ‘rock music’. Also the font ‘cooper black’ isn't the right font to represent
the genre of rock music. Another reason why this is the wrong choice of colour and
font is because it doesn’t match the representation of the genre.
11. The right choice of colour and font
Dj music
This is a good choice of colour and font because it represents the genre. The font is big and
bold, therefor this would be suitable for a masthead because it would stand out to the
audience and It is clear to read. The colours of this are a good choice because the orange
stands out against the black background. And the colours also represent the genre.
12. Mind map of colours
Dj music
Dj music
i would choose black as one of my
colours because its plain and makes
the other colours stand out.
Another reason I would use black is
because it represents the dark
venues where d's normally are.
I would choose to use a bright colour such as lime
green, bright orange or bright blue so that they stand
out from the black background. I would also choose a
bright colour because they represent the lights in a
club which is associated with DJ’s.
I would choose to use
white because it contrasts
with the black background.
Also the white represents
strobe lights.
13. Mind map of fonts
All of these fonts are clear and easy to read. They all have a dJ theme
