2. News papers have roughly a reach of 40
million people and sell 12 million papers a
day, in the UK alone.
Therefor the audience for newspapers and
the potential for advertisement is massive.
To overlook an opportunity to advertise on
such a scale is idiotic.
3. Firstly, they have an enormous audience that
make an active decision to purchase a
newspaper which they know contain adverts.
Each Newspaper has a specific audience that
repeatedly by the same newspaper, so it’s
easy to reach out to a specific audience.
4. The Independent is a fairly
young newspaper first published
in 1986
It is primarily a factual
newspaper that covers
intellectual topics
The typical audience are over 30
and are interested in the more
intellectual subjects included.
5. Was first published on the 2nd
of November 1978
This is a tabloid newspaper
that contains more information
on celebrities gossip and
rumours
Average audience are under
30 and predominately female
6. The Guardian was founded in
1821.
It is a more political newspaper,
focussed on the news of the world
and how it affects us.
Appeals to a lot of the middle
class, especially the younger
demographics who are in the
college/uni stages of their lives.
7. These are just a few of the different
British newspapers currently in
circulation. They all have a different
audience, so if your product wants to
attract a particular a demographic you
have to choose an appropriate
newspaper that appeals to that audience.
As such you’ll see different types of
adverts in different newspapers.
8. The adverts in newspapers are many
and vary from paper to paper, as
different styles of advert will be
needed in papers with with different
audiences. This advert on the right is
a very typical advert for
documentaries, it has a single image
from the program as well as general
information such as when and where
you can view it. This isn’t really the
style of advert that I want to use.
9. There are however other forms of
adverts that make use of different
conventions. This advert on the
right is one such advert that
makes use of different
conventions to advertise. The
film “Shame” focuses around the
sex industry, as such it plays off
the more controversial adverts
featured in the back of
newspapers to create a
somewhat ominous image. I’ve
used this advert as I aspire to
make my newspaper
advertisement as cleverly placed
as this.
10. A very recent advert for the
release of the new PS4 used a
very unorthodox advert. It took a
well known aspect of the
newspaper The Sun - the daily
featured page 3 girl - and
replaced it with a somewhat
cheeky advert. This advert is
extremely clever in the way it
took a well known and well
viewed aspect of a newspaper
and pushed their product straight
into its spotlight. I have included
this because I admire the genius
placement of this advert, and the
humorous and clever aspect of
the advert itself.
11. In a similar vain to that of the
Shame advert there was also this
advert for “Game of Thrones”, a
hugely popular television show.
They’ve placed a shadow of an
iconic image from the show
behind the text as a way of
interesting readers and capture
their attention. It also shows how
valuable advertising in a
newspaper can be, that such a
hugely popular show still feels the
need to advertise in a newspaper.
I included this advert as it is a
perfect example of the
importance of advertisement and
I want to ensure I remember this.
12. To conclude, the use of adverts in newspapers is such
a diverse and effective area for product advertisement
that it is essential to understand the forms and
conventions of it in order to make the most affective
use of it.
I think that the audience I am trying to appeal to would
likely be reading papers like The Independent and to a
certain extent The Guardian, as both papers focus
around people who are interested in gaining new
factual knowledge, and The Independent draws a lot
of attention from younger audiences whom my work is
aimed at.
13. After considering the different
styles of adverts that I have
analysed I believe this style of
advert (featured right) is similar
in form to what my own
newspaper advert will
eventually look like.
