Martal Group - B2B Lead Gen Agency - Onboarding Overview
Coursework planning proposal
1. Proposal
The genre of the magazine thatI will produce is areal-life magazine.The codesandconventions
whichare carriedoutthrough all of Bauer’sreal-lifemagazinesare the fontwhichdiffersthroughout
the magazinesfrontcoverdependingonwhetherthe textisthe masthead,coverlinesornormal
textand differsinsize aswell asbeingeithersans-seriforserif fonttypes. A conventionwhich is
carriedout through real-life magazinesisthe masthead, whichistraditionallyatthe topin large,
boldletteringonthe frontcover andat the top insmallerbutstill boldlettering onthe contents
page. I will alsouse acolour scheme formymagazine.
The target audience of the real-life magazine thatIwill produce is16-25-year-oldsandthe primary
target audience is primarily whiteBritishfemaleswhoseSocio-Economicprofileis D, and their
psychographicprofileismainstreamers. The secondarytargetaudience of the magazine thatIam
producingispeople of anE socio-economicprofile.Formymagazine Iwill use acolourscheme of
pinkand white to attract the target audience.
On the frontcover of the magazine there will be the masthead,whichisinside scoopwhichwill be in
boldat the top and there will be alarge coverline which correlateswith mainimage onthe front
and thenthere will be smallercoverlinesandimages. The mastheadbeingpresented like Bauer’s
otherreal-lifemagazinesandwill therefore be easyforthe audience torecognise. There willbe lots
of differentelementsof graphicmedialanguage portrayedthroughmymagazine.Formymagazine
frontcover, I will use multiple imagestoportrayjustparts of what will be includedinthe magazine,
there will be one mainimage whichcorrelateswiththe maincoverline andthenthere will be
multiple smallimageswhichlinkwiththe othercoverlines. Onmostof itis images because all else
that isneedediscoverlines,the mastheadandverysmall printprice anddate which will be atthe
bottomon the frontcover withthe barcode. The fonttype that I will use formymagazines
mastheadwhichisInside Scoop istimesextraboldinboldandlarge lettering, timesextraboldisa
serif fonttype. Formy magazinescoverlines,headlines andbodytextonthe frontcoverI will use a
sans-serif fonttype sothatitdiffersfromthe masthead andso thatthe audience cantell the
difference easily. The fontthatIwill use forcoverlinesandheadlinesis mangal andthe fontthat I
will use forthe mainbody textisthonburi.The maincoverline onthe firstedition of mymagazine
will be ‘my fiancé cheated on me and then faked his death’ andthenan example of an
additional coverline onthe firstedition will is‘who’sjealousnow –my revenge onhubbywho
dumpedme’.Onthe secondeditionof mymagazine the maincoverline will be ‘parentslies putme
injail for murder… the real murdererwalkedfree’ andanexample of one of the additionalcover
linesis‘I’mmarryingmybestfriendsgrandchild’. Onthe frontcoversof all the editionsof my
magazines there willbe aflash whichdrawspeople’sattentionasitoffersachance to wina
competitionif the magazine isbought.
On bothcontentpages there will be atitle at the top whichwill staythe same throughoutevery
editionof the magazine. Bauer’sotherreal-lifemagazinesare presentedwithatitle whichstaysthe
same on eacheditionwill be carriedthroughmymagazine because the audiencewillbe able to
recognise thiseasily. Onthe contentspage there will be one mainimage andtwoorthree smaller
imagesbecause onthe contentspage the imageswill nottake upmuchroom at all because there is
the contents sectionandmainbodytext. For mymagazinescoverlines,headlinesandbodytextI
will use the same fontsthatI use for the frontcover sothat it iscarried throughoutandforthe
audience itiseasilyrecognisable.The fontsthatI will use ismangal formy coverlinesandheadlines
and thenthe fontthat I will use forthe mainbodytextisthonburi. My magazine contentspage will
have a column whichissplitinto five sections.The fivesectionsonmycontentspage are on the
2. cover,real-life,celebrities,here tohelpandonline.Eachof these will be writtenasheadingina bold
mangal fontand underneathin thonburi fontwillbe differentpartsof eachsection alongwithpage
numberswhere youcanfindthenfindfurtherdetailsonwhathasbeenlistedinthe contents
section.
The magazine that I will produce will alsohave a website.Tolinkthe magazine andwebsite together
so that itis easyforthe audience torecognise Iwill use the same colourscheme whichispinkand
white whichsuitsthe targetaudience andattracts them, andI will alsoproduce the same masthead
and keep itthroughout.Anotherpartof mymagazine whichIwill alsouse forthe website isthe font
typesbecause bykeepingthemthe same the website willmatchthe magazine whichmajority of
Bauer’sotherreal-life magazineswebsiteshave.