Media Marketing Lt2

Newspaper Media Media – Lecture 2

Newspaper in our life ,[object Object],[object Object],[object Object]

Rise of Penny Press ,[object Object],[object Object]

[object Object],Today’s Market Structure

The Market Structure ,[object Object],[object Object]

Market Structure ,[object Object]

Market Structure ,[object Object],[object Object],[object Object]

Audience Demand in Newspaper Market ,[object Object]

Audience Demand in Newspaper Market ,[object Object],[object Object]

Competition ,[object Object],[object Object]

Declining Credibility ,[object Object],[object Object],[object Object]

Business of Newspaper ,[object Object],[object Object],[object Object]

Technology – News Online ,[object Object],[object Object]

EXAMPLE ,[object Object],[object Object]

Culture: Young Readers and diversity ,[object Object]

Culture: Young Readers and diversity ,[object Object],[object Object]

Culture: Young Readers and diversity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation: FOC Newspapers ,[object Object],[object Object],[object Object]

[object Object],FOC Newspapers

Metro Daily （都市日報） ,[object Object],[object Object]

Metro Daily （都市日報） ,[object Object]

Newspaper Content ,[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object]

Classified Advertisements ,[object Object]

Display Advertisements ,[object Object]

News ,[object Object],[object Object]

Graphics ,[object Object],[object Object]

Photojournalism 相片新聞學 ,[object Object],[object Object]

Photojournalism ,[object Object]

Technology and the Future ,[object Object]

Technology and the Future ,[object Object],[object Object]

[object Object],Media Marketing – Tutorial 2

FOC Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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