View and download Troy D. White's resume

1. Troy D. White
Page 1 of 2
Drive business results by developing
comprehensive marketing execution
plans
Analyze market and trends to identify
business growth opportunities and
engage action plans that secure
product leadership positions
Create lead generation and nurturing
strategies resulting in improved
customer engagement and increased
sales/membership
Collaborate with executive
leadership and key influencers to
provide field intelligence and define
winning strategies that secure key
accounts
Entrepreneurial Marketing Director
New Technology Expert | Customer Focused
Strategically Develop Relationships and New Markets
Use creative integrated marketing strategies to define and deliver product and
service solutions for C-level customers, prospects and members
914-623-8769troydwhite@gmail.com TroyOnLinkedIn.com
Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL), Reston, VA
2011-present
Senior Leadership Team member leading all activities that increase and retain
membership for world’s largest student business association. Develop and
disseminate core branding and communications messages. Optimize multiple
channels using analytics and data. Work collaboratively with statewide chapters to
increase conference attendance and implement new educational programs.
Generate $1.5M in revenue (~21% of total) with $390k operating budget.
Manage staff of 5 across membership, communications, customer service.
Develop scope & sequence for membership programs that service
250,000 members world-wide. Position core products for market and
ensure relevance between classroom and workplace.
Initiate and optimize social media strategy to engage with young audience
across various channels. Metric improvements (7 years):
(for a complete list of accomplishments, visit TroyOnLinkedIn.com)
QUALIFICATIONS
PROFILE
EXPERIENCE HIGHLIGHTS
DIRECTOR, MARKETING & MEMBERSHIP
STRATEGIC & TACTICAL
State-of-art approach to digital and
traditional marketing: web, email,
direct mail, catalogs, social media,
publishing, search engine, publicity
MARKETING CHANNELS
Business-to-Business (B2B) &
Business-to-Consumer (B2C) within
Associations, Publishing, Education,
Professional Development
MARKET SEGMENTATION
Google Apps, Office 365
Twitter, Facebook, LinkedIn,
Instagram, WeChat, Blogs
Web: SEO, SEM, Pay per click
CRM: Salesforce.com, Custom AMS
COMPUTER & TECHNICAL SKILLS
EDUCATION
Master of Business Administration,
University of Washington Graduate
School of Business, Seattle, WA
1999
Bachelor of Science,
Civil Engineering,
University of Maine, Orono, ME
1993
Study Abroad
Instituto de Empresa, Madrid, Spain
University of Idaho, Moscow, ID
+2,198%
Implement new AMS database, including addition of new functionalities,
align to organization goals and budget, and ensure needs of diverse
customer set of state directors, teachers, and students are met.
Establish & implement pre-conference and onsite communications
strategy for 15,000 student annual conference. Leverage social media for
engagement and content distribution. Trend on Twitter in 2016 & 2017.
Spearhead new Innovation Center, a public idea generation community.
Lead team that develops and implements ideas by moving into pipeline
and allocating human and financial resources.
Revamp training program and online resource center for state directors
to drive local recruitment and retention efforts.
+500% (FBLA) & +666% (PBL) +314%
+7,188% views
1,200+ videos and over 1 million minutes watched. Integrate videos into online study
guides and create dedicated channels to promote competition winners.
HAPPY TO TRAVEL WILLING TO RELOCATEWORK REMOTELY

2. Troy D. White
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Council for Economic Education, New York, NY
2003-2010
Defined and initiated comprehensive direct marketing strategy to increase demand for K-12 educational programs. Implemented
technology tools and workflow processes resulting in market and revenue expansion for publisher.
Increased sales of international product portfolio from $750,000 to over $1.85M (~16% of total) by managing sales
cycle: prospecting, lead generation, needs analysis, proposal writing, conversion, contract execution and follow-up.
Implemented automated lead nurturing program to convert highest potential prospects; expanded in-house database
from 11,000 to over 175,000 customers and prospects.
As Voice of Customer, partnered with internal departments and national affiliates to ensure product offerings met
increased customer demands. Produced creative, effective results in newly identified market segments.
Significantly increased brand and product awareness via face-to-face consultations, creating and delivering live
product demonstrations and in-service workshops at over 25 national education conferences per year.
Established district and state-level relationships with key influencers, culminating in state-wide adoption of training
workshops and course materials.
Developed integrated marketing strategy for online personal finance game, including early adoption of Twitter and
Facebook to promote program and drive student engagement.
(continued)
EXPERIENCE HIGHLIGHTS
SENIOR DIRECTOR, SALES & MARKETING
American Management Association, New York, NY
2000-2001
Developed initial digital marketing and content delivery strategy in newly-created position. Created and directed sales channel
development, e-mail and web marketing strategy for $125M seminar division within management training company.
WEB MARKETING STRATEGIST
AUTHOR, 'USE LINKEDIN TO GET INTO YOUR DREAM COLLEGE', LINKEDINTOCOLLEGE.COM
Wrote and published the first book on how to use LinkedIn in high school. Step-by-step guide to: building a profile of
accomplishments; connecting with the right people; and researching and finding the ideal college.
Increased online registration revenue from $23.5M to $39M (~12% of total) within 12 months and exceeded
budgeted goal by $9M.
Developed and launched first e-learning module to blend in-class experience with extended online
learning, developing leadership presence in new market and generating $3.4M in revenue.
Kaplan Education, New York, NY
B-TO-B MARKETING MANAGER
CO-FOUNDER
Cloud Owl Technology & Educational Applications, New York, NY
OTHER EDUCATION MARKETING EXPERIENCE
Educational consulting company focused on implementing social technologies into K-12 classrooms, with primary focus on Google
Apps for Education.