1. Carlos Niembro
+52 1 55 2690 2607 cniembro@mac.com
Business Development & Sales Management Executive
Penetrated, grew, and dominated Latin American Markets for a leading global education publisher
Results-driven sales/marketing strategist, product development specialist and team builder with 19+ years of
sales and management experience; including the past 11 years with Amco International Education Services
and the last year with Knotion S.A. de C.V.
Pioneered and co-creator of innovative educational programs and technologies throughout Mexico, Latin
America, and Spain. Instrumental in the development of educational products, that meet the needs of
students with diverse learning styles. Devised sales plans that, enabled company to penetrate global
markets. Developed, coached and managed top-performing sales teams.
Core Capabilities
Professional Experience
Knotion S.A Morelia Michoacán Mexico.
Chief Operations Officer 2014 – Present
Knotion, a Startup project, is a Learning Eco System that aims to finally eradicate the text books and
have a full 100% digital base LMS with a 1 to 1 devise per student, that include a pedagogical proposal.
As COO, Carlos has provided strategic direction, sales leadership as well as outstanding product
development knowledge in order to position the company as global market leader in cutting-edge
educational methodologies and technologies.
Accomplished company’s continuous growth plans through direct involvement by setting the
strategic road map for the company in terms of business development, operation models and
sales capabilities.
• Designed the organisation infrastructure required to drive the company's growth from cero to reach
500,000 students in the next 5 years, making sure that to impact in a near future all Latin America
and the possibility to reach global expansion.
• Defined the adequate employees sales profiles, organisation scheme and compensations plans to
recruited the right talent and built a powerful sales force to reach the company’s ambitious goals.
• Developed powerful product concepts based on current learning gaps for the new solutions portfolio.
• Leaded the creation of the CRM identifying the most relevant potential clients by building a newly
clients database and setting a challenged sales agenda.
• Business Development & Sales Team
Management
• Sales Training, Coaching & Mentoring
• Relationship Management & Account
Management
• Strategic Planning, Sales Analysis &
Marketing
• Product Development & Product Management • Process Development & Process
Improvement
• Executive Leadership & Change Management • Global Market Penetration & Domination

2. Professional Experience 2
AMCO INTERNATIONAL EDUCATION SERVICES, San Diego, Mexico, Latin America, Spain ■ 2003-2014
Chief Commercial Officer (CCO) ■ 2008 - 2014
As well as in Knotion, Carlos has provided strategic direction, sales leadership and product development
insights in order to position the company as a global market leader in cutting-edge educational
methodologies and technologies.
Propel the company's continuous growth through direct involvement with all aspects of sales, business
development, executive management and operations.
Built a comprehensive business development infrastructure that catapulted the company's growth
from a small entrepreneurial entity to a top global player; increased sales volume from $100,000
with a 50-school customer base to a $40 million enterprise that services 1,000+ schools throughout
Mexico and Latin America.
• Developed and executed a high-impact sales model; formulated sales strategies, goals, practices, and
policies.
• Recruited sales force with natural talent but no prior sales experience; provided extensive training and
coaching to team members in company product line and effective selling techniques.
• Grew sales team to 35 top-performing professionals to maximise coverage in Mexico and Latin
America.
• Maintained an exceptionally high rate of employee retention by establishing a progressive work culture.
• Performed continuous market/sales analysis and adjusted sales plans and products accordingly.
Played a key role in developing an innovative product line that enabled company to capture a
competitive advantage; provided input to shape content (Math, Language Arts, Social Studies,
Science), which is delivered to students in grades nursery through 11 via a sophisticated learning
management system and application.
• Overcame connectivity issues in Latin America by aiding in the creation of dedicated hardware with an
extensive knowledge base; enabled company to provide affordable solutions to private sector schools
in remote areas.
• Helped create an English-only program for schools in Latin America and a bilingual program for Mexico.
• Employed an in-depth understanding of educational structures and learning styles to help define
product line.
Helped position company as a leader in progressive educational methodologies and technologies;
expanded the company's global footprint from Mexico into Latin America; penetrated key markets
including Colombia, El Salvador, Nicaragua, and Chile; further expanded company's geographical reach
from Latin America to Spain.
• Conducted detailed market assessments to formulate sales strategies for each new country.
• Achieved a high rate of customer retention; retained 97% of all schools in 2013.
• Drove revenue growth by expanding penetration within each school and selling additional programs/
services; deepened school commitments by cultivating trusting relationships with senior decision
makers.
Planned and conducted presentations at schools for parents and teachers in educational trends;
solicited feedback to aid in product development and enhancement; provided guidance to developers to
ensure educational philosophy, content, and products reflected the needs, goals, and challenges of
communities served.
Established a high standard of quality for educational products, systems, and content by
designing targeted programs that go beyond public education requirements; helped schools
overcome weaknesses in math and reading comprehension by incorporating the latest educational
philosophies into product lines.

3. • Provided private schools with viable, cost-effective alternatives to standard curricula and textbooks.
• Analysed market and competitive activity to create a profitable pricing model that aligned with target
markets.
Revitalised the company's presence in the Spanish market by restructuring sales philosophy;
assumed full control over Spain following a mediocre product launch; revised sales plan to focus on
larger initial sales; efforts resulted in increased revenue, larger margin, lower cost of sales, and closer
customer relationships.
Instituted a leadership and training philosophy that focused on empowerment and open
communication; achieved significant increases in sales team performance by providing unique insights
regarding personal growth and career development; equipped team members with tools to overcome
challenges and achieve personal goals.
Sales Manager ■ 2006 - 2008
Promoted from Sales Representative to build the company's first sales team. Performed recruiting, sales
training and coaching, and goal setting. Enabled the company to begin ambitious expansion plan from
Mexico into Latin America.
Sales Representative ■ 2003 - 2006
Joined company in a multifaceted role that included sales, account management, marketing, product
creation, and operational functions. Learned every component of the business and helped create strategic
growth plan.
CENTRO CARSOLIO OF EXCELLENCE, Mexico City, Mexico
Operations Manager/Sales Representative ■ 1997 - 2003
Introduced and sold outdoor-based corporate training, team building, leadership, and communication
experiences and programs to top-tier companies. Facilitated the company's rapid growth by landing major
accounts including Cemex, Telmex, Pfizer, Novartis, Roche, Cisco, and Microsoft. Also executed and
coordinated simulation programs that focused on building character, promoting teamwork, teaching stress
management, and practicing survival skills.
Education
UNIVERSIDAD IBEROAMERICANA, Mexico City, Mexico
Licenciado (Bachelor's Degree Equivalent) in Business/Hotel & Restaurant Management, 1993
President of Board of Education
ACCOMPLISHMENT COACHING, San Diego, CA
Graduated as a Life Coach and Human Resources Development Coach, 2011-2012
Completed intensive, year-long program focusing on a progressive leadership and coaching methodology
Personal
Professional adventure racing athlete. Participated in "Eco Challenge" (1997-2002), a 10-day team race that
takes place in various environments. Navigated the course performing multiple activities including white
water rafting, mountain biking, running, and trail walking.