“A Professional Marketer with broad retail and corporate marketing experience encompassing marketing strategies, branding, advertising, event and sponsorship, excellent of integrated marketing communication, advertising management and creative and content development.”

1. TANYA SIWARAPORNSKUL
89/37 Grooveville Village Bangna km10 Rd.
Bangplee Samutprakarn
Email: tanya.siw@gmail.com
T: +666-2326-5624
OVERVIEW
“A Professional Marketer with broad retail and
corporate marketing experience encompassing marketing
strategies, branding, advertising, event and sponsorship,
excellent of integrated marketing communication,
advertising management and creative and content
development.”
O More than 5 years marketing experiences in leading Banks.
O Expert in advertising design and content development that is consistent
to business objective and brand image.
O Adaptive to change in marketing world and keen on digital marketing.
O Master’s degree in MSc Marketing from United Kingdom with merit
and fluency in English
PROFESSIONAL
EXPERIENCE
Kasikornbank Public Company Limited, Thailand Jul 2012 – Present
o Plan and execute above the line and below the line marketing communication campaigns for corporate segment
customers.
o Created communication strategy and develop communication materials to achieve campaign objective.
o Expert in multi-skill job functions including advertising design, content development, marketing events, press
conference and media selection.
Accomplishments:
o Successfully led and implemented all corporate press conference events in 2013-2014, proven success with 12
million THB PR value for a 2013 press conference.
o Be a project leader for vital marketing events; for example, Family Business seminars, Inheritance Tax seminar,
Financial and Asset allocation seminars, Wine Tasting and others, proven ability to drive high response rates and
MROI with cost efficiency.
o Created and executed marketing tie-in strategies in a selective TV program “Family Business Open Up”.
o Led and developed corporate magazine “K-Connect”.
Responsibilities:
o Plan and execute above the line and below the
line marketing communication campaigns for
corporate segment customers.
o Create communication strategy and develop
communication materials to achieve campaign
objective.
o Responsible for multi-job functions including
advertising design, content development,
marketing events, press conference and media
selection.
Accomplishments:
o Successfully led and implemented all corporate press
conference events in 2013-2014, proven success with 12 million
THB PR value for a 2013 press conference.
o Led and managed various marketing events; for example,
Family Business seminars, Inheritance Tax seminar, Financial
and Asset allocation seminars, Wine Tasting and others, proven
ability to drive high response rates and MROI with cost
efficiency.
o Created and executed marketing tie-in strategies in a selective
TV program “Family Business Open Up”.
o Led and developed corporate magazine “K-Connect”.
o
o Led and developed corporate magazine “K-Connect”.
Senior Manager, Corporate Marketing Communication Jul 2013 – present
Senior Manager, Corporate Marketing Communication Jul 2013 –
present
Senior Manager, Direct Marketing Jul 2012 – Jul 2013
Jul 2013 – present
Responsibilities:
o Created and implemented direct marketing
campaigns for KBank credit card customers.
o Tracked and performed in-depth analysis on
consumer database to identify each segment
characteristics and executed up-sell campaigns that
drive credit card revenue.
o Evaluated pre / post campaigns, pilot test and
learn, define best practice and areas of
improvement
Accomplishments:
o Successfully launched “Let’s revolve” and “Cash
Advance” direct marketing campaign, proven success
to deliver high MROI.
o Successfully increased activation rate from launching
“Activation & Reactivation” campaign.
o Designed effective direct marketing tools for each
target segments.

2. Thanachart Bank Public Company Limited, Thailand Jan 2008 – Jul 2012
o Plan and execute above the line and below the line marketing communication campaigns for corporate segment
customers.
o Created communication strategy and develop communication materials to achieve campaign objective.
o Expert in multi-skill job functions including advertising design, content development, marketing events, press
conference and media selection.
Accomplishments:
o Successfully led and implemented all corporate press conference events in 2013-2014, proven success with 12
million THB PR value for a 2013 press conference.
o Be a project leader for vital marketing events; for example, Family Business seminars, Inheritance Tax seminar,
Financial and Asset allocation seminars, Wine Tasting and others, proven ability to drive high response rates and
MROI with cost efficiency.
o Created and executed marketing tie-in strategies in a selective TV program “Family Business Open Up”.
o Led and developed corporate magazine “K-Connect”.
Responsibilities:
o Set up co-promotional campaigns with key partners to
trigger spending and ensure that all promotional
marketing campaigns, media, and marketing activities
are effectively delivered on time with justified MROI.
o Developed communication tools for partners that
aligned with brand image and maximized product
visibility.
.
Senior Assistant Manager, Credit Card Usage & Portfolio Optimization Oct 2011 – Jul 2012
Jul 2013 – present
Accomplishments:
o Launched various co-promotional campaigns
with The Mall Group, Central, Robinson,
Airasiago, Expedia and Agoda.
o Implemented 2011-2012 Usage mid-year and
year-end campaign.
.
Assistant Manager, Product Marketing Communications Jun 2011 – Oct 2011
Jul 2013 – presentResponsibilities:
o Created marketing communication campaigns for
Credit Card & Personal Loan.
o Collaborated with product teams to create tactical
advertising campaigns.
.
Accomplishments:
o Launched various communication campaigns
including “10% cash back” , “Mission Possible”,
“Smile plan” (IPP program), “Western Union” and
“T-loans”
.
Management Trainee Jan 2008 – Aug 2010
Responsibilities:
o Developed marketing strategy and campaigns with
measurable action plans for retail banking products to
create product awareness and enhance profitability.
o Initiated CRM activities to retain a good relationship
with Prestige and High net worth customers
.
Accomplishments:
o Launched Thanachart Debit Cash Back advertising
campaign.
o Created communication strategy for Progressive
Savings and Ultra Savings.
o Developed premium giveaways for Chinese New Year,
SongKran and other seasonal events.
Account Executive, Client Service
BBDO Bangkok, the Advertising Association of Thailand Apr 2005 – Dec 2005
Responsibilities:
o Assisted in creation of advertising campaigns for
international and local accounts. Key accounts were
Pepsi, Osotspa and CP.
o Acted as liaison between clients and creative directors
and analysed key selling point of products, key value
proposition of advertisings, advertising selection and
other creative tunes.
.
Accomplishments:
o Successfully launched 12 Plus Powders and 12 Plus
Whitening Roll-on advertising campaign.
o Successfully launched Pepsi TVCs.
o Created marketing materials for Pepsi.
.
EDUCATION The University of Birmingham, United Kingdom Sep 2006 – Oct 2007
Master of Science in Marketing (MSc Marketing) with 2nd class honour
Thammasat University, Bangkok, Thailand May 2001 – Mar 2005
Bachelor of Business Administration, Major in Marketing, Minor in Information System