1. O B J E C T I V E S
A results oriented and competent professional with proven track-record in Marketing and Communications, seeks
position to contribute experience to attain company’s objectives while pursuing career development.
C O R E C O M P E T E N C I E S & S K I L L S
Fifteen (15) years of comprehensive
Marketing & Communications proficiency.
Project & Budget Management.
Strategic Planning & Implementation.
Social Media Strategy.
Cross-functional Team Coordination.
Analytical & Critical thinking.
Professional work ethics.
Products Management.
Brands Development Strategies.
Optimal Client Relations.
Prioritizing skills.
Negotiation abilities.
Decision-making aptitudes.
Multi-tasking skills.
Business oriented; mission focused.
Excellent team player.
Work under pressure with quality
results.
Attention to details.
Great communication skills.
Bilingual (English-Spanish).
Computer proficiency: MS Office:
Word, Excel, Power Point; Internet.
P R O F E S S I O N A L E X P E R I E N C E
RICOH – ADECCO, San Juan, PR Sept. 2014 – Feb. 2015
Marketing Specialist
 Successfully managed comprehensive demand generation plan, which included email programs, social media, paid search, display
advertising, content requirements and webinars; performed tracking and measuring of marketing investments.
 Established work plan; executed marketing operations, web development and search teams to ensure lead generation and nurture
programs; supported list building strategy; delineated, defined and documented marketing/demand generation processes.
 Effectively lead coordination with marketing operations and sales team on sales enablement and lead management initiatives.
 Built positive relationships with ample range of stakeholders. Supported industry events and conferences.
 Contributed strategic marketing strategies; supported sales efforts to increase products awareness and market visibility.
LIMARI SCHOOL, Carolina, PR Feb. 2011 – Aug. 2014
Administrator & Marketing Manager-
 Developed and presented to Board of Directors marketing plans, forecast, budget and business strategies to ensure company’s
profitability. Increased tuition by 10% annually which enabled expansion of facilities.
 Coordinated and generated reports including financial statements, IRS, PR State Department, municipal tax reports and payroll .
 Successfully provided communications leadership; defined marketing and communications plan for the implementation of events;
including communication strategies.
 Skillfully seeking creative and efficient ways to promote company products; lead special projects in collaboration with other
departments to support business efforts. Assisted in improving and streamlining processes.
 Directed research, strategic planning and execution of corporate events, such as special meetings and fundraising activities.
DRAFT FCB AGENCY, Guaynabo, PR Jun. 2005 – Jan. 2011
Traffic Department Coordinator
 Effectively performed daily management of job input for all agency design work; monitored jobs production.
 Completed editing of documents and quality assurance; determined job requirements, adjusted production plans, maintained daily
on-going communicated with internal customers ensure timely delivery of products and production and meet client deadlines.
 Delineated staffing levels and required resources and communicate needs to complete work.
 Analyzed customer materials, documents, and files and resolved problems prior to production.
 Established work assignments as per established priorities; ensured priorities were according to commitments and decisions, a nd
executed cost effective actions to attain results; organized inter-departmental support to maximize resources.
 Developed and maintained accurate records of all customer materials and files.
ORIENTAL BANK, San Juan, PR May 2001 – Jun 2005
Sales & Promotions Manager
 Directed all external and internal special events, including development and implementation of special projects, corporate events,
products lines activities and seminars; performed budget planning and management.
 Created and ran centralized promotional marketing campaigns to increase sales and use of products and services; p articipated in
all stages of marketing campaign process. Efficiently carried out media relations and promotions coordination.
 Developed effective social media strategy, radio, and print ad campaigns to promote events and maximize company’s profitability.
 Supported prime customer service; added new customers while maintaining premium service with existing accounts.
E D U C A T I O N
University of Phoenix, Guaynabo, PR; Bachelor of Science in Business; Major: Marketing
O H A N N A L I R I V E R A
Sevilla Biltmore A5, Guaynabo, PR 00966
(787) 587-3838
johannali.rivera@outlook.com
M A R K E T I N G  M A N A G E M E N T C O M M U N I C A T I O N S