1. Esmeralda Anaya
BS. Business Administration Marketing
with a specialization in IMC
(909) 8011086
esmeanaya@hotmail.com
5319 Seaglen Way San Diego, CA 92154
Career Objective: Seeking to enter an entry level marketing or business related position after
graduation. Looking for an opportunity that lets me apply the knowledge I have acquired
thorough my education, in order to start the development of my professional career
Skills Summary
Projects and Professional Experience
 Small Business Consultant for Everett Stutz (Jan 2015- May 2015)
o Everett Stutz is a Linen and Bedding Luxury store located in La Jolla
∙ Serving as a business consultant part of San Diego State Small Business Consulting
Program.
∙ Conducted a situational analysis on the business and directed research on the
industry.
∙ Developed a complete marketing plan to solve the business key issues
∙ Included an action plan to move forward with the recommendations of the plan
 Gifts.com Integrated Marketing Communications Plan (Project) (Jan 2015- April 2015)
o Gifts.com is a website that helps you find the perfect gift every time
∙ Developed a complete Integrated Marketing Communications plan
∙ Conducted primary and secondary research to understand the gifts.com customers
and the ecommerce industry
∙ Successfully presented all ideas and recommendations to the client
 Social Media Intern for Judo Math (Sep 2014- Dec 2014)
o A teacher training program, to implement the Common Core State Math Standards,
Currently based in San Diego, CA
∙ Created and implemented LinkedIn , Facebook, and Twitter social media campaigns
∙ Managed Google Adwords campaigns
∙ Created a Search Engine Optimization strategy
∙ Completed a recommendations report and successfully presented to client
∙ Accomplished an increase in Judo Math social media platforms by 20%
 Absolute Pawfection Marketing (Project )(Oct 2014- Dec 2014)
o Is a professional grooming service located in Sorrento Valley, CA
∙ Conducted a complete situational analysis and research on the pet grooming industry
∙ Generated a complete IMC strategy, it included a social media campaign, direct
marketing, radio, public relations
∙ Created creative examples of promotional activities proposed in the plan.
∙ Completed a written marketing plan and presented to client
 Bilingual (English and Spanish)
 Experience with questionnaire design
(use of Qualitrics)
 Mastery in social media marketing,
Facebook, Twitter, Instagram,
Pintrest etc.
 Basic knowledge on Adobe
Photoshop and Illustrator
 Experience in handling Microsoft
Word, Excel, Access,PowerPoint
 Familiarity with Google Adwords
 Communicate professionally with
others verbal and written
communications
 Participate actively as a group
member.
 Willingness to learn
 Excellent time management skills
 Critical thinker, ability to solve
problems

2. Education
San Diego State University (2012- Graduating in May 2015)
 Pursuing a BS in Business Administration Marketing with a specialization in
Integrated Marketing Communications (IMC)
∙ Trained in courses like Marketing, Organizational Behavior, Management
Information Systems, Marketing Research,Consumer Behavior and Operational
Management, Direct Marketing, Integrated Marketing Communications, Internet
Interactive, Small Business Consulting among others that give me understanding of
concepts in different fields of business.
Redlands High School- Redlands, CA (Graduated 2010)
 Completed 3 ROP (Regional Occupational Programs) courses that provided
employability skills in Fashion Merchandising, Law Enforcement, and Forensic
Science- Crime Scene Investigation.